Rohith Mandru

Client - Vevo

RESPONSIBILITIES:

• Constant Interaction with client regarding day to day tasks.
• Providing Forecasting Avail details to client for sales planning.
• Checking Insertion Orders signed by client and evaluating orders.
• Creating Media Plans for all the Orders in Operative One UI.
• Pushing Orders from Booster and Operative One to GAM and Free Wheel servers.
• Creating multiple Programmatic Guaranteed and Direct campaigns as per client Budget and requirements.
• Working on creative trafficking, creative reassigning and creative targeting.
• Generating pixels in Nielsen Server and appending them to creatives at creative level.
• Grabbing Screenshots in live environment or mocking them and sharing them with the client.
• Setting up campaigns and optimizing campaigns and checking the pacing of campaigns.
• Creating Post Campaign Analysis (Delivery and Wrap) report of the campaign and evaluating it based on CTR value.
• Providing Technical Troubleshooting steps in case of under delivery of Deals or Campaigns.
• Provide extreme levels of error free campaign optimization tips and recommendations to sales and clients by analyzing across key variables.
• Managing campaign from IO creation to the successful completion.

Client - Google (Google Ad Manager)

RESPONSIBILITIES:

• Working with clients, Publishers and Account managers to troubleshoot and provide solutions for Ad delivery issues based on Doubleclick for Publishers.
• Providing optimal solutions for Ad delivery issues for Programmatic Guaranteed deals and Preferred Deals and help running campaigns Worldwide.
• Troubleshooting issues raised by client’s with regard to ads trafficked in Ad manager (Doubleclick for Publishers) server for complex ad rendering or Ad delivery behavior on Publisher’s website.
• Checking the setup in Live and Test environment.
• Checking Code implementation on Live pages using HTML /CSS and JS scripts.
• Tracking the bugs with root cause analysis.
• Involved in bug detecting, bug reporting, test case writing, regression testing and retesting related activities.
• Executing smoke scripts for weekly basics to confirm all functionalities are working fine or not.
• Logging failure scenarios in bug tracking tools with proper input.
• Analysis of Use Cases related to entire workflow.
• Escalate bugs to engineering team and submit feature requests on behalf of clients.

Client - Google (AdWords and Ad Sense)

RESPONSIBILITIES:

• Google Escalation Engineering is a project in which issues raised by end users of AdWords are verified and once verified as valid bugs, test cases are written against those bugs and escalated to Engineering team.
• Bugs are then followed and updated through various stages until the status of bug is “closed.” Along with this, every time there is release of software, regression and retesting are done.