Rohit Pathak
Product Marketing Specialist-Transfer Switches
Bengaluru
Summary
Product marketing professional skilled in developing and executing marketing strategies that drive product success. Known for collaborative approach and ability to adapt to dynamic market conditions while focusing on achieving results. Reliable team player with expertise in market analysis, campaign management, and brand development.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Product Marketing Specialist
ABB
Bengaluru
11.2024 - Current
- Conducting market intelligence, customer needs analysis, and competitor benchmarking to identify portfolio gaps, emerging trends, and growth opportunities.
- Conducted market intelligence, customer needs analysis, and competitor benchmarking to identify portfolio gaps and emerging trends, informing growth opportunities.
- Supporting product roadmap development by translating customer and application requirements into product specifications, feature enhancements, and localization initiatives.
- Supported product roadmap development by translating customer and application requirements into actionable product specifications and feature enhancements.
- Driving product launch activities, technical marketing campaigns, customer presentations, training programs, and channel partner engagement.
- Monitoring product performance, market feedback, and sales trends to support strategic portfolio and lifecycle management decisions.
- Executed product launch activities, technical marketing campaigns, customer presentations, and training programs to enhance channel partner engagement.
- Trained sales teams on product features, benefits, and competitive advantages to enhance customer engagement.
Sr. assistant manager – Product Marketing (Business Development - Power Reliability)
Phoenix Contact India Pvt Ltd
03.2023 - Current
- Specialized in product knowledge for surge protection devices, power supplies, and energy meters. of Surge Protection devices, DC Circuit Breaker, EMC Filter, Power Supply, UPS, DCDC Converter, Energy Meter.
- Responsible for generating the business & promotion of all products in all industries across pan India. Focused industries are Process, Power, Machine building, Telecommunication, Airports, Infrastructure &Renewable energy.
- Conducted analysis of market trends related to competitive product strategies. and competitor strategy WRT products.
- Created detailed market analysis sheet to inform product strategy and industry focus. with respect to product and industries and prepare strategy for further steps.
- Coordinated product introductions with social media, public relations, and internal teams, leading to successful market launches.
- Prepare product & industry-oriented presentationss and conduct E2E technical presentation to customers across pan India.
- Developed client marketing strategies and executed product promotion campaigns and new product launches.
- Product specialist of Surge Protection devices, DC Circuit Breaker, EMC Filter, Power Supply, UPS, DCDC Converter, Energy Meter.
Senior Engineer – Sales and service (Business Development - LPS)
DEHN INDIA PVT. LTD.
12.2019 - 11.2022
- Working as Senior Engineer Sales & Services for North area mainly for Panel builder, Electrical Utility & process base Industry.
- Developed business opportunities, expanded channel partnerships, and achieved sales and dealer targets in the North area.
- Taken prestigious order from Indian Oil corporation limited refinery Pradeep (LPS) ,2 years of Continuous Order for Power quality Study at IOCL Panipat etc.
- Equipped myself with knowledge of product management, customer delight, marketing in B2B space, making more friends than customers.
- Developed a strategy to highlight the unique selling points of the new PQ product (DEHNrecord SD), SPD, and Earthing Chemical through social media.
- Utilized SAP software for managing procurement processes. for raising PR & releasing PO.
- Expertise of selection of Surge protection as per Zone concept, Breaker rating by maintaining energy coordination.
- Deep Knowledge of Power Quality standards i.e IEC 61000-4-30 for class A meter, IEEE 519-2014, IEEE 1159 etc.
- Knowledge of SAP for raising PR & releasing PO.
Plant/Project Engineer
CK Birla Orient Paper Mills
06.2017 - 12.2019
- Executed maintenance activities including resource planning, preventive maintenance, and continuous improvement monitoring to enhance plant operations.
- Responsible for Predictive & Preventive Maintenance of (H.T & L.T) induction motors, DC motors & Servo motors. VFD, DOL, STAR-DELTA starters, H.T./ L.T. Breakers.
- Conducted predictive and preventive maintenance on H.T. and L.T. induction motors, DC motors, and servo motors, including VFD, DOL, STAR-DELTA starters, and H.T./L.T. breakers.
- Audited IMS (ISO 9001, EMS 14001, OHSAS 18001) and ISO 50001 (EnMS) while maintaining all documents and records according to IMS and EnMS requirements.
- Managed preparation of plant energy reports, PAT monthly and annual reports, SEC reports, and energy initiative presentations to support energy management initiatives.
- Implemented LT motor solution along with VFD drive (CG Emotron) with BY pass of soft starter in place ofHT motor of ID fan of Recovery Boiler.
Education
BE - Electrical & Electronics
Gyan Ganga Institute of Technology & Sciences
New Delhi, India01-2017
Class 12th -
KV Ordnance Factory Katni
Madhya Pradesh01-2013
Class 10th -
KV Ordnance Factory Katni
Madhya Pradesh01-2010
Skills
- Market analysis
- Go-to-market strategy
- Pricing strategy
- Pricing models
- Promotion planning
- Product positioning
- Product launches
Campaign management
Digital marketing
Customer acquisition
Target market identification
CRM management
Communications management
Timeline
Product Marketing Specialist
ABB
11.2024 - Current
Sr. assistant manager – Product Marketing (Business Development - Power Reliability)
Phoenix Contact India Pvt Ltd
03.2023 - Current
Senior Engineer – Sales and service (Business Development - LPS)
DEHN INDIA PVT. LTD.
12.2019 - 11.2022
Plant/Project Engineer
CK Birla Orient Paper Mills
06.2017 - 12.2019
BE - Electrical & Electronics
Gyan Ganga Institute of Technology & Sciences
Class 12th -
KV Ordnance Factory Katni
Class 10th -
KV Ordnance Factory Katni
Disclaimer
Father Name: Brij Bihari Pathak Marital Status: Single Address: Amrapali Leisure Park Greater Noida. Signature: (ROHIT PATHAK)