ClickFunnels, Leadpages & WordPress
Shankar Sha
Product Marketing Specialist
Chennai
Summary
Skilled Product Marketing Specialist driven to develop successful campaigns and product marketing plans to meet demanding business objectives. First-rate attention to detail and creative mindset. Prepared to leverage 2+ years of marketing experience to take on dynamic new role.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Product Marketing Specialist
Verloop.io
Bengaluru
04.2022 - 06.2022
- Completed thorough evaluations of competitive analysis, industry trends & use-cases, customer needs and pain points.
- Conducted market research and analyzed market segmentation to identify potential market factors affecting product demand.
- Developed Ideal Customer Profile and different types of buyer personas in the decision making & influencing process.
Product Marketer
ThroughApps
Chennai
03.2020 - 03.2022
- Identified new marketing channels and launched products in new geographies
- Enabled demand generation through effective messaging, positioning & branding.
- Understood the product features & functionalities and translated them into business benefits for the persona involved in the buying cycle.
- Communicated the vision & value proposition of new products/ features to the cross-functional teams and developed sales collaterals.
- Developed technical and non-technical marketing presentations, articles and newsletters.
- Led successful go-to-market (GTM) plan for new products and ensured their timely launch month over month.
- Brought the voice of the customer to the product development process and increased end-user satisfaction by 24-35% over 2 years by establishing needed product improvements
- Developed and implemented clear and consistent marketing campaigns to drive 10% m-o-m growth.
- Accelerated & onboarded Enterprise Clients with 1000+ MAUs by implementing effective nurturing campaigns.
- Achieved business objectives and KPIs with well-defined and targeted content marketing strategies.
- Gathered and analyzed marketing insights and campaign performance to validate ROI.
- Conducted monthly customer surveys, interviews and case studies to determine the most sought-after product features and improvements.
Electrical Maintenance Supervisor
Shanthi Engineering Services
Chennai
07.2016 - 12.2019
- Installed new equipment and modified existing equipment.
- Kept team ready for daily demands with effective level of tools, equipment and replacement parts.
- Oversaw contracting process, evaluating and accepting bids and monitoring work.
Education
Digital Marketing Course - Digital Marketing
Digital Scholar
Chennai 01.2020 - 04.2020
Bachelor of Technology - Electrical, Electronics Engineering Technologies
B.S. Abdur Rahman Crescent Institute of Technology
Chennai, India 07.2012 - 05.2016
High School Diploma -
Sree Venkateshwarar Matric School
Chennai, India 06.2011 - 05.2012
Skills
Market Analysis
Campaign development
Analytics and SEO
Communication
Problem Solving
Strategic Planning and Analysis
Teamwork
Copywriting
Ability to Emphatically Connect with Customers
Software
Active Campaign & Hubspot
Zapier & Pabbly Connect
Zoho CRM
Salesforce
Google Analytics 4
SEM Rush & Ahrefs
AdBeat
Timeline
Product Marketing Specialist
Verloop.io
04.2022 - 06.2022
Product Marketer
ThroughApps
03.2020 - 03.2022
Digital Marketing Course - Digital Marketing
Digital Scholar
01.2020 - 04.2020
Electrical Maintenance Supervisor
Shanthi Engineering Services
07.2016 - 12.2019
Bachelor of Technology - Electrical, Electronics Engineering Technologies
B.S. Abdur Rahman Crescent Institute of Technology
07.2012 - 05.2016
High School Diploma -
Sree Venkateshwarar Matric School
06.2011 - 05.2012