Roma Ahuja
Ahmedabad
Summary
Career Precise A result oriented Professional with 17+ years’ of experience in successfully Leading various roles in Sales, Marketing, Retail Sales & Operations, Modern Trade, Distribution, Channel Sales, Product Marketing & Positioning, Projects, Digital Initiatives, infra expansion in various geographies including North/West & East. Possess proven record of accomplishment marketing strategies, opening new marketing segments, developing new business opportunities, establishing channels & delivering exceptional customer services.
Overview
36
36
years of professional experience
4
4
years of post-secondary education
Work History
Vertical Head/Product Manager
Vodafone West Limited
Call Centre
Care Touch
General Manager, Head
Vodafone Idea Limited, Gujarat, Vodafone West Limited
10.2018 - Current
- Established strong Alternate Sales Channel with large infra of 1.7k + Promoters for entire Gujarat Circle- Urban & Rural Markets
- 30% Contribution to overall General Trade Business and 60% contribution to MNP Business, which is highest revenue contributing business
- Increasing ARPU from users through upselling and app downloads
- Driving Second Recharge with additional inputs to ensure improved quality- Delta 5% vs circle- Best in country quality acquisition + delta ARPU Users
- Vertical, - Modern Trade & Smart Phones Outlets Gujarat
General Manager
Vodafone Idea Limited, Service Touch Points
01.2018 - Current
- Head Alternate Channel- Rural/Urban/
Executive
01.2017 - 01.2018
- Achievement
- Establishing Alternate channel for the circle both Urban & Rural
- Ensuring best extraction from this channel resulting my vertical is among Top 2 Circles Nationally MOM
- Resultant Channel contribution to MNP Business 62% with quality delta of 5% vs General Trade
- First circle Nationally to Pilot Rural Service Touch Point with footprint of 30 stores, which is now nationally replicated
- In pipeline 120 stores
- Launched and Established best of Postpaid Plans “RED Plans” for circle in first year of joining
- Driving 4G Launch and SIM Upgrade project for entire circle, proudly made Gujarat amongst the best performing circles in SIM Upgrade
- Received national recognition in launching iPhone bundled plans and instituting maximum reach across towns of Gujarat Received “You Made A Difference” award for this achievement
- Nominated for “He for She Awards” for significant contribution for fellow female colleagues
- Over 8 times in past 12 months received proud VI Excellence award for exceptional performance of my function., Handling distribution & Sales of all A + & A Category of handset selling stores
- Across Gujarat with 350 promoters –
- Driving the strategic motto of company in assigned geography from MT outlets
- Driving Distribution, display and merchandising in the market
- Infrastructure development i.e
- Responsibility of adding new Retail Chains.
Senior Manager
Tata DoCoMo, Guj
01.2014 - 01.2018
Senior Manager
Vodafone Idea Limited, Gujarat
10.2014 - 01.2017
- Conceptualizing, Designing Program & guiding Sales & Operation team to ensure quality acquisition with right Rental Mix
- Preparing Detail budget to drive acquisition and revenue
- Meticulous Inventory planning to avoid any stock out situation at various touch point since we have high Retail foot print with challenge of wide geographical spread.
Postpaid Product Manager- Voice & Data, Deputy Manager
Tata Teleservices Ltd, B & J
01.2011 - 01.2014
Deputy Manager
TATA Docomo, Gujarat
01.2011 - 01.2014
- Daily analysis of Customer Acquisition to determine trends
- Generating insights thru Acquisition Quality Trackers & channelizing Sales & Operation team accordingly to take corrective measures
- Helped in generating business from SME/Bulk orders thru customization of Plans
- Prepare d and consolidate reports and trackers on various acquisition strategies to show trends, profitability and impact to aid effective business decisions
Retail Lead, Deputy Manager
Tata Teleservices Ltd
01.2008 - 01.2011
Deputy Manager
Tata Docomo
Ranchi
01.2007 - 01.2011
- Ensured Store profitability thru achieving AOP targets on all parameters for FSOs, QSOs & Sansar Format Stores
- Ensured standardization of Service Management and high service delivery standards uniformly across each and every Store
- Established new channel partners, formulating strategies & targets and conducting need based training for team
- Developed processes for Quality Store Audits & ensuring adherence by all team members
- Leading, managing & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets
Retailer Operations & Store, Senior Executive
Spice Communications, PUN
01.2007 - 01.2008
Retail Store Manager, Senior Executive
Bharti Mobile Limited, PUN
01.2004 - 01.2007
Senior Executive
Spice Communication
Chandigarh
01.2004 - 01.2007
- Overall responsibility for store profitability and revenue enhancement
- Resolving Customer complaints and queries with analytical approach to utmost customer satisfaction
Education
Post Graduate Diploma - Mass Communication
Kurukshetra University
01.2002 - 01.2003
Bachelor of Business Administration - Marketing
Panjab University
01.1999 - 01.2002
Grade - undefined
CBSE Board
Grade - undefined
Punjab Board
Skills
Acquired Skills Fundamental of Digital Marketing Certified Digital Marketing Course on Google Read Like CEOs Workshop to enhance reading skills & Brain optimization Skillsundefined
Timeline
General Manager, Head
Vodafone Idea Limited, Gujarat, Vodafone West Limited
10.2018 - Current
General Manager
Vodafone Idea Limited, Service Touch Points
01.2018 - Current
Executive
01.2017 - 01.2018
Senior Manager
Vodafone Idea Limited, Gujarat
10.2014 - 01.2017
Senior Manager
Tata DoCoMo, Guj
01.2014 - 01.2018
Postpaid Product Manager- Voice & Data, Deputy Manager
Tata Teleservices Ltd, B & J
01.2011 - 01.2014
Deputy Manager
TATA Docomo, Gujarat
01.2011 - 01.2014
Retail Lead, Deputy Manager
Tata Teleservices Ltd
01.2008 - 01.2011
Deputy Manager
Tata Docomo
01.2007 - 01.2011
Retailer Operations & Store, Senior Executive
Spice Communications, PUN
01.2007 - 01.2008
Retail Store Manager, Senior Executive
Bharti Mobile Limited, PUN
01.2004 - 01.2007
Senior Executive
Spice Communication
01.2004 - 01.2007
Post Graduate Diploma - Mass Communication
Kurukshetra University
01.2002 - 01.2003
Bachelor of Business Administration - Marketing
Panjab University
01.1999 - 01.2002
Vertical Head/Product Manager
Vodafone West Limited
Call Centre
Care Touch
Grade - undefined
CBSE Board
Grade - undefined
Punjab Board
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