Ronit Das
Bengaluru
Summary
Dynamic leader with expertise in business development and account-based marketing, having spearheaded teams at Whatfix to drive digital transformation. Proven track record in enhancing demand generation and fostering high-performance cultures. Adept at client relationship management and cross-functional collaboration, leveraging skills in mentorship and market research to achieve significant growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Team Lead, Business Development - ANZ
Whatfix
Bengaluru
08.2024 - Current
- Spearhead the ANZ BD Team (4 members) to collaborate with Digital Transformation and Project Management stakeholders to enhance User Experience via the Digital Adoption Platform.
- Promote internal continuous learning, everboarding, and skill improvement initiatives to foster team growth.
- Developed training materials for new team members to improve onboarding.
Business Development Representative (EMEA/NA)
Whatfix
Bengaluru
04.2022 - 08.2024
- Collaborated with Sales, IT, and L&D experts across North America and EMEA to analyze trending technologies.
- Mentored and onboarded five Business Development Representatives, fostering a high-performance culture.
- Leveraged the Demandbase platform to enhance demand generation efforts and partner with tech leaders in HCM, S2P, SFA, and IT.
- Promoted the adoption of the Digital Adoption Platform within key sales technologies, including CRM, CPQ, and CSM.
Team Lead, Account-Based Marketing (SMB)
HighRadius
Bhubaneswar
07.2021 - 04.2022
- Led a POD team responsible for handling all North American and European mid-market prospects.
- Advised clients on best practices and SaaS solutions for their Accounts Receivable (AR) processes.
- Executed targeted outbound campaigns using cold emailing, cold calling, and LinkedIn SalesNavigator.
Financial Technology Advisor
HighRadius
Bhubaneswar
06.2020 - 07.2021
- Managed client relationships across EMEA, APAC, and ANZ regions, expanding global footprint.
- Engaged North American mid-sized business clients to understand their Order-to-Cash (O2C) process and act as a trusted advisor on A/R solutions.
- Collaborated effectively with internal sales, product management, and partnership teams to ensure client success.
Inside Sales Intern
HighRadius
Bhubaneswar
05.2019 - 05.2020
- Conducted in-depth market research to analyse and differentiate various markets and industries.
- Performed contact procurement for Tier 1 prospects to build a pipeline for outbound emailing campaigns.
- Contributed to various cross-functional sales and marketing initiatives.
Education
Bachelor's Degree - Electronics and Telecommunications Engineering
Kalinga Institute of Industrial Technology
Bhubaneswar, India01.2020
Skills
- Team Leadership
- Business Development
- Account-based marketing (ABM)
- Demand Generation
- Sales Processes
- Lead Generation
- Cold Calling & Emailing
- Market Research
- Client Relationship Management
- Learning Management
- Mentorship
- Cross-Functional Collaboration
- Customer centricity
Websites
Certification
- Cold Calling Mastery
- Advanced Lead Generation
- A Design Thinking Approach to Putting the Customer First
Languages
- English, Professional Working
- Hindi, Native
Core Competencies
Team Leadership, Business Development, Account-Based Marketing (ABM), Demand Generation, Sales Processes, Lead Generation, Cold Calling & Emailing, Market Research, Client Relationship Management, Demandbase, HubSpot, Outreach.io, Hunter.io, Pardot, 8x8, LinkedIn SalesNavigator, Learning Management, Mentorship, Cross-Functional Collaboration, Customer-Centricity
Timeline
Team Lead, Business Development - ANZ
Whatfix
08.2024 - Current
Business Development Representative (EMEA/NA)
Whatfix
04.2022 - 08.2024
Team Lead, Account-Based Marketing (SMB)
HighRadius
07.2021 - 04.2022
Financial Technology Advisor
HighRadius
06.2020 - 07.2021
Inside Sales Intern
HighRadius
05.2019 - 05.2020
Bachelor's Degree - Electronics and Telecommunications Engineering
Kalinga Institute of Industrial Technology