Roohi Srivastava
Deputy Manager
Noida
Summary
ynamic, proactive, and detail-oriented MBA professional with 13.5+ years of experience in advertising, operations, lead generation, client service, strategy, planning, MIS, and finance management. Seeking a position where I can leverage my expertise in client service, operations management, coordination, and sales support to contribute effectively towards the objectives of the organization. Possessing excellent multitasking abilities and a proven track record of coordinating various activities and departments under high pressure and time constraints. A result-oriented individual with strong analytical and interpersonal skills, I am a quick learner with high levels of adaptability.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Deputy Manager
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
04.2018
- Adept in preparing & maintaining the administrative & management report by communicating effectively with all levels of management and the client community
- Streamline of creatives regarding release of ads – Approvals, Material, RO, Premium Positions
- Innovated promotions of various marketing products & services through optimization of ad position and inventory
- Actively encouraging upselling among the team members & promoting the same with the clients Promoting features with the advertising agency
- Closely working with pricewise for incorporation of rates and new deals in the system for smooth operational workflow
- Proactively take part in the revenue planning as well as financial planning process Track record of analyzing latest marketing trends and tracking competitor’s activities and providing valuable inputs for the fine-tuning sales and marketing strategies
- Analyze Data and make reports with the help of Adv
- Excel, V look up, H look up, create pivot table etc.
Assistant Manager
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
04.2015 - 03.2018
- Maintain proper PR with all Agencies like INS or Non-INS and Coordinate with other centers
- Working closely with MIS team to ensure correct allocation of revenue towards desired vertical
- Contributed to efficient & flawless execution of sales campaigns of various verticals - Auto, FMCG, and technology and consumer durables
- Coordinating with planning & sales team
- Resolving Pending cases / Ads that were not published due to inventory crunch, to get make good dates from agencies as per client approval and shift/schedule them
- Generating Reports of Ro & keeping inventories of RO/PO & Deal details
- Maintaining all documentation related to scheduling department
- Responsible for swiftly working of back-end operations
- Ensure the effective implementation of company Policy
- Escalating Technical operational issues to seniors
- Raising the Query if any mismatch found in system or physical paper.
Senior Officer
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
12.2009 - 03.2015
- Understand and comply with Times Business Policies and quality processes
- Working towards their improvement to achieve Organizational goals & work closely towards customer satisfaction with strong knowledge of SAP
- Senior lead in understanding the market of classifieds and display
- Simultaneously, presenting the best possible deal to the clients
- Facilitating Management and other Verticals with the various resources, data, and information as and when needed.
Education
MBA (PGDBM) - Finance & Operation
NIILM- Centre for Management Studies (CMS), New Delhi
01.2008 - 04.2010
B. Com - undefined
R.G. (PG) College, C.C.S. University
01.2008 - undefined
Intermediate- Commerce - undefined
Meerut Public Girls School
01.2005 - undefined
Matriculation - undefined
Meerut Public Girls School
01.2003 - undefined
Skills
Purchasing and planning
Internship
Reliance Communication Pvt Ltd, Management Trainee, 05/15/2009, 07/15/2009, The Study of Money Reconciliation & Stock Management, Interacting with Dealers& take care of Postpaid & prepaid connection sales. It’s totally based on presale service activity which help the Co. to distribute their product.
Personal Information
- Father's Name: Mr. R.P.Verma
- Date of Birth: 05/20
- Nationality: Indian
- Marital Status: Married
Additional Skills Knowledge
- Quality interpersonal, presentation and communication skills and ability to handle Projects / Seminars / Presentations individually.
- Sound knowledge of booking system, BRDs, testing. in SAP
- Complete knowledge of Operation/Back Office
- Hands on expertise of technical aspects of booking module required in Ad ops.
- Conversant with MS Dos, MS Office, Net Browsing, Adv Excel, V lookup, Pivot Table
- Responsible for asset management & operations.
- Good knowledge in Media domain & advertising, Digital online media
- Good Knowledge of Technical Tools like SAP, Salesforce, PPI
Strengths Achievements
- Mrs. Prayagraj Natural Beauty 2022 & Mrs. Natural Beauty U.P. Runner up and won crown of Mrs. Godrej no.1 flawless skin & Mrs. Radiance 2022 with Newspaper & Electronic Media coverage.
- Adaptable to the challenging demands in an organization & Quick learner with a passion to perform
- Working & maintaining smooth coordination in team with good communication skill with email etiquette.
- CAT (Quantitative Aptitude) Scored 96.35%ile.
- Topper in Graduation and awarded with certificate.
- Won certificate in Paper write-up and Presentation in KIAMS, Karnataka
- Participated in Debate, Dance, Ballet & Presentations and won prizes & certificates.
References
Shall be submitted upon request
Timeline
Deputy Manager
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
04.2018
Assistant Manager
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
04.2015 - 03.2018
Senior Officer
Bennett Coleman & Co. Ltd.(THE TIMES OF INDIA)
12.2009 - 03.2015
MBA (PGDBM) - Finance & Operation
NIILM- Centre for Management Studies (CMS), New Delhi
01.2008 - 04.2010
B. Com - undefined
R.G. (PG) College, C.C.S. University
01.2008 - undefined
Intermediate- Commerce - undefined
Meerut Public Girls School
01.2005 - undefined
Matriculation - undefined
Meerut Public Girls School
01.2003 - undefined
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