ROSHAN DALAI

Data Analyst

eClerx Services Ltd

PUNE

11.2021 - Current

Implemented and tested website tags using Adobe Launch, ensuring 100% accuracy.
Created comprehensive reports and interactive dashboards in Adobe Analytics, leading to a 25% increase in campaign ROI and a 15% reduction in customer acquisition cost.
Developed audience profiles and segments in Adobe Audience Manager, improving targeted marketing efforts by 30%.
Increased conversion rates by 20% through precise audience insights using Adobe Audience Manager.
Mapped segments to destinations in Adobe Audience Manager and resolved 95% of unusual segment issues.
Created segments and sent them to respective destinations in Adobe RTCDP, achieving a 98% success rate.
Ingested data from various source connectors in Adobe RTCDP with 99% accuracy.
Created schemas and mapped incoming data in Adobe RTCDP with a 100% completion rate.
Conducted mobile application testing using ObservePoint, with 98% issue detection.
Utilized testing tools such as Omnibug and AEP debugger, improving testing efficiency by 20%.
Handled client requests with a 100% satisfaction rate by ensuring all necessary information was gathered and addressed promptly.
Provided data-driven solutions to support decision making.
Assisted other teams in creating reports in Sprinklr, developing quarterly reports with 100% accuracy for the stakeholders.
Collaborated with stakeholders across the organization to understand their needs from a data perspective.
Designed automated ETL processes for efficient data extraction, transformation and loading in order to improve accuracy and reliability of reporting systems.