Assistant Manager - SEO & GEO Strategy
Roshan Jha
Caterpillar Signs
Gurugram
7
years of professional experience
Senior SEO & GEO (Generative Engine Optimization) professional with 7+ years of experience driving organic growth across traditional SERP and AI-driven search surfaces (Google AI Overviews, ChatGPT, Perplexity). Skilled in Technical SEO, On-Page optimization, E-E-A-T and search quality guidelines, keyword/entity research, and data-driven reporting. Proven track record of translating complex search data into clear, actionable strategies for content teams, developers, and stakeholders.
Work History
Assistant Manager - SEO
3 Years 11 Months- Lead end-to-end SEO & GEO (Generative Engine Optimization) strategy for an e-commerce platform, driving 30% YoY growth in organic traffic and revenue.
- Optimize content structure and formatting for Traditional Search, AI search behavior, aligning with Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven search experiences.
- Improve Top 10 keyword rankings by 35% through entity clustering, search intent mapping, and competitive analysis.
- Perform regular technical SEO audits - crawlability, indexability, site speed, schema markup, and Core Web Vitals - to identify and resolve issues.
- Execute on-page optimization (meta tags, headings, content depth, internal linking) and support ethical off-page strategies to build domain authority and trust.
- Apply E-E-A-T principles and search quality evaluator guidelines to keep content aligned with evolving Google algorithm updates.
- Design and maintain SEO performance dashboards and reports (organic traffic, rankings, conversions) using GA4, GSC, Ahrefs, and Screaming Frog; present findings and recommendations to stakeholders.
- Manage Agile SEO sprints via Jira, prioritizing tasks and collaborating cross-functionally with development and content teams to meet deadlines.
- E-Commerce platform specializing in signs and related products.
SEO Executive
1 Year 1 Month- Developed and executed On-Page, Off-Page, and Technical SEO strategies to enhance online visibility for franchise locations, driving membership growth and local engagement.
- Conducted keyword and entity research (e.g., gym near me, gym franchise, fitness center) and competitive analysis specific to the fitness industry.
- Partnered with franchise owners and the marketing team to create localized SEO content, blog posts, and social media campaigns.
- Monitored SEO performance metrics and prepared detailed reports using Ahrefs, Screaming Frog, GSC, and Google Analytics to inform strategy adjustments.
- Implemented on-page and off-page best practices in alignment with brand guidelines and franchise objectives.
- Fitness franchise providing gym services and membership.
Digital Marketing Executive
1 Year 6 Months- Developed and executed On-Page, Off-Page, and Technical SEO strategies to enhance online visibility for franchise locations, driving membership growth and local engagement.
- Conducted keyword and entity research (e.g., gym near me, gym franchise, fitness center) and competitive analysis specific to the fitness industry.
- Partnered with franchise owners and the marketing team to create localized SEO content, blog posts, and social media campaigns.
- Monitored SEO performance metrics and prepared detailed reports using Ahrefs, Screaming Frog, GSC, and Google Analytics to inform strategy adjustments.
- Implemented on-page and off-page best practices in alignment with brand guidelines and franchise objectives.
- FMCG company specializing in consumer goods.
Digital Marketing Executive
7 Months- Monitored search engine algorithm changes and best practices to continually improve SEO results.
- Worked on HTML coding to improve website appearance, structure, and content.
- Wrote new content and optimized existing website content for target keywords.
- Optimized website and content for improved search visibility.
Education
BCom - Accounting and Finance
Skills
SEO Strategy
GEO / AIO
LLM & AI Search Visibility
SXO (Search Experience Optimization)
Keyword & Intent Mapping
On-Page
Off-Page Strategies
Technical SEO
Core Web Vitals
Structured Data/Schema Markup
E-E-A-T & Search Quality Guidelines
Internal Linking & Content Depth
Performance Tracking
Content Gap Analysis
Traffic & Ranking Diagnostics
Stakeholder Reporting & Presentations
Google Search Console
Google Analytics (GA4)
Ahrefs
SEMrush
Screaming Frog
Adobe Analytics
ChatGPT & AI-Assisted Content Optimization
Jira (Sprint Management)
Microsoft Excel
Word
PowerPoint
Google Workspace equivalents
Communication & Presentation
Project Management
Cross-Functional Collaboration
Analytical Thinking
Adaptability
Continuous Learning
Accomplishments
- Achieved 30% YoY growth in organic traffic, SEMrush
- Improved Top 10 keyword rankings by 35% through entity clustering and search intent mapping
- Enhanced crawlability, indexability, and site performance through structured technical SEO audits
- Optimized content strategy for both traditional SERP and AI-driven / generative search results (GEO/AIO)
Timeline
Assistant Manager - SEO
Caterpillar Signs
10.2022 - CurrentRead More
SEO Executive
Anytime Fitness
09.2021 - 10.2022Read More
Digital Marketing Executive
Naturano Traders
02.2020 - 08.2021Read More
Digital Marketing Executive
Prags Advisors Pvt. Ltd
06.2019 - 01.2020Read More
Delhi University
BCom from Accounting and Finance
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