ROSHAN RAVISHANKAR
Bangalore
Summary
Strategic Marketing & Brand leader with nearly two decades of experience in driving business growth and brand transformation in premium real estate. Skilled in developing impactful brands, leveraging data-driven marketing to enhance revenue, and executing large-scale project launches. Focused on optimizing marketing investments and fostering high-performing teams across diverse regions.
Overview
7
7
years of professional experience
Work History
AVP - Business Strategy & Marketing
Anarock Property Consultant
10.2025 - 11.2025
- Led strategic portfolio of residential mandates, managing market research, product positioning, creative direction, GTM planning, and campaign governance through prelaunch and sustenance phases to align with business objectives.
- Collaborated with sales leadership to enhance product training frameworks and value propositions, refining site-level storytelling to boost buyer confidence and improve conversion quality.
Regional Marketing Lead
Brigade Group
Bangalore
09.2024 - 04.2025
- Led regional marketing strategy for a large-scale residential portfolio across two metros, launched and integrated GTM roadmaps.
- Orchestrated cross-functional execution across sales, channel partners, digital agencies, and creative teams, enhancing site traction and accelerating booking momentum.
- Enhanced brand presence through cohesive storytelling across owned and paid platforms, leading to increased site visits and improved enquiry quality.
- Developed performance review mechanisms and campaign testing models to refine channel mix and improve messaging effectiveness.
- Created structured frameworks for customer journey mapping, objection handling, and on-site experience design with frontline sales teams.
General Manager - Marketing
DLF Ltd.
Chennai
12.2022 - 05.2024
- Directed integrated marketing programs for a commercial real estate portfolio, enhancing visibility across digital ecosystems, content platforms, PR outreach, corporate events, and stakeholder engagement initiatives.
- Developed thought-leadership strategies through industry forums, roundtables, webinars, and proprietary content hubs to deepen engagement with investors, occupiers, and brokers.
- Enabled business development teams with strategic narratives and pitch decks, enhancing deal pipeline velocity and reinforcing brand recall.
- Established governance structures for agencies and vendors, ensuring execution discipline, timely delivery, and consistent brand representation.
Regional Brand Manager
SOBHA Ltd.
Bangalore
05.2020 - 11.2022
- Owned regional brand strategy and marketing planning for premium residential developments, integrating ATL, BTL, digital, influencer outreach, PR, and experiential programs into unified brand systems.
- Crafted executive storytelling and board presentations, aligning leadership on portfolio priorities and launch strategies.
- Led annual planning and spend allocation, optimizing campaign ROI while ensuring governance.
- Collaborated with product, design, and sales stakeholders to develop customer experience frameworks and enhance project-level positioning.
- Enhanced brand consideration, site footfall, and enquiry-to-visit ratios, positively impacting key performance indicators.
Senior Marketing Roles
LGCL Urban Homes | Karle Infra Pvt. Ltd. | The Times of India
06.2018 - 02.2020
- Led end-to-end marketing initiatives covering brand development, real estate promotions, media strategy, and customer engagement programs.
- Planned and executed integrated campaigns across print, digital, outdoor, radio, and on-ground activations to expand market visibility and lead pipelines.
- Collaborated with media partners and internal stakeholders to enhance reach and messaging effectiveness.
- Delivered campaign analytics and strategic recommendations to leadership teams, informing data-driven decision-making.
- Developed structured marketing plans that improved campaign response rates and increased inbound enquiries.
Education
MBA - Marketing
ICFAI Business School
Hyderabad01-2006
Bachelor's - Commerce & IT
ICFAI University
Hyderabad01-2004
Skills
- GTM strategy
- Marketing strategy
- Campaign strategy
- Brand management
- Customer journey mapping
- Market segmentation
- Market positioning
- Sales strategy
- Performance analytics
- Budget management
- AI analytics
Languages
- English
- Hindi
- Kannada
Accomplishments
- Drove a 20% improvement in qualified lead conversions while simultaneously lowering cost per booking by 15%, increasing sales throughput without raising overall marketing spend.
- Led the launch of three residential projects that achieved 50% bookings within the launch phase through sharply targeted, multi-channel GTM programs.
- Elevated brand engagement by 40% and increased qualified lead conversion by 25% through digital-first campaign frameworks.
- Delivered a 25% uplift in campaign ROI by implementing AI-enabled marketing analytics across enterprise marketing programs.
- Managed a ₹15 Cr annual marketing budget that generated ₹1500 Cr in revenue, maintaining marketing investment at an industry-leading 1% of sales value.
Personal Information
Date of Birth: 04/29/83
Contact
+91 9980334167, roshan.ravishankar@gmail.com, LinkedIn Link
Timeline
AVP - Business Strategy & Marketing
Anarock Property Consultant
10.2025 - 11.2025
Regional Marketing Lead
Brigade Group
09.2024 - 04.2025
General Manager - Marketing
DLF Ltd.
12.2022 - 05.2024
Regional Brand Manager
SOBHA Ltd.
05.2020 - 11.2022
Senior Marketing Roles
LGCL Urban Homes | Karle Infra Pvt. Ltd. | The Times of India
06.2018 - 02.2020
MBA - Marketing
ICFAI Business School
Bachelor's - Commerce & IT
ICFAI University