Poonam Khanna Wadhwa

• Orchestrated global repositioning of Subex from legacy telecom vendor to high-growth AI-first product leader, aligning brand identity with "New Possibilities, Now Possible" narrative to enhance market relevance.
• Spearheaded a comprehensive digital brand overhaul, including a full-scale website revamp and a strategic LinkedIn presence that achieved a 33% jump in organic relevant followers within 6 months, significantly expanding the executive-level reach.
• Architected a Product-Led GTM strategy for the HyperSense AI portfolio, unifying messaging and product marketing to accelerate enterprise sales cycles across Europe, MENA, and APAC.
• Partnered with the CEO and Board to elevate corporate credibility by creating CXO councils, investor-facing narratives, and a robust executive thought leadership program.
• Optimized analyst and investor relations to reshape market perception, ensuring "AI-first" narrative was consistently reflected in industry reports and strategic valuation discussions.
• Accelerated $1M+ in pipeline via the 2026 Annual User Conference, directly engaging 40+ telecom executives from 15 global operators to shorten closure cycles.

• Achieved a 100% YoY increase in analyst mentions, securing placement in two Gartner Magic Quadrants and representing the firm at the UN General Assembly.
• Directed GTM for the flagship Digitech portfolio (1/3 of total company revenue), driving $20M in revenue impact and a 10% increase in NA/Europe market penetration.
• Modernized the portfolio for Western markets, realizing 10% incremental revenue through new channels and strategic co-marketing partnerships with IBM and Microsoft.
• Established CXO Advisory Board, enlisting industry luminaries to shape product roadmaps for 5G, AI, and startup incubations (YABX/Factoreal).
• Developed repository of 33+ joint customer case studies and led research-driven thought leadership, culminating in two Harvard Business School case studies on Comviva’s growth.
• Awarded "Best People Manager" and recipient of the highest organizational award (twice) for cross-functional leadership across Product, Engineering, and Sales.
• Recognized as highest company level award recipient twice in 5.5 years (awarded to 4 employees organization-wide) with multiple accolades (CEO discretionary award 2022, cross-functional collaboration award 2021, top team 2021) for contributions to business.
• Promoted as Emerging Woman Leader; Selected for G.E.M. High-Potential fast-track program.

- Worked on key Gartner reports, including Magic Quadrants & Market Guides, assisting with market & vendor landscape analysis, vendor strengths & weaknesses and MCPs for different leader personas, alongside engaging with clients in inquiries.

- Lead research agenda planning – identifying areas of opportunity for content creation by analyzing client challenges and priorities.

- Project management for fact-based research deliverables to support published research, client inquiries, events and forecast tools.

- Enabling operational efficiency through effective ROI tracking, alongside promoting secondary research product in the analyst community.

KEY RECOGNITIONS

- Recipient of “Total Ownership Mindset” RDA award; nominated for RDA quarterly awards (2016).

- Co-authored a report “Highlight for Market Trends: Market Research 2016 — - Use It or Lose it” with Nick Ingelbrecht & Meike Escherich.

- Amongst the top three ideas presenters in the RDA annual “Ideas HUB” - program (2016).

- Active client interaction/client servicing.

- Conducting in-depth interviews with vendors and channel partners.

- Report designing and execution & qualitative/quantitative data analysis.

- Presentation of final deliverables to clients.

- Responsible for driving deposit and mortgage sales through new and existing clients, cross-selling financial products, and monitoring sales performance.

- Supervised daily branch operations and customer account documentation, ensuring accuracy and compliance.

- Successfully sold mutual funds and executed insurance plans to meet business targets.