Summary
Overview
Work History
Education
Skills
Foreign Travels And Exchanges
Literary Achievements
Languages
Timeline
Generic

Roshani Chadha

New Delhi

Summary

Creative Copywriter with a background in developing engaging and innovative content for various clients, such as Kenstar, Krisumi, PNB Housing, Yamaha, etc.

I have a proven ability to deliver high-quality written materials, including scripts, social media posts, website content, and promotional materials.

Overview

6
6
years of professional experience

Work History

Copywriter

Daiko FHO
06.2024 - Current
  • Advanced to Copywriter role in June 2024.
  • Contributed to ideation team for PNB Housing's mascot, Roshni, and Yamha's GEN FZ campaign.
  • Scripted television commercial for Roshni mascot's official launch.

Junior Copywriter

Daiko FHO
06.2023 - Current
  • Ideated and planned advertising and branding strategies for various companies i.e PNB Housing, Prince Pipes, Krisumi Corp., M3M, Kenstar etc.
  • Analysed client briefs, looked for insights, identified keywords and generated concepts and ideas that are unique and business-driven.
  • Scripted advertisement films for various clients.
  • Wrote and edited engaging posts for clients’ social media.
  • Collaborated with graphic designers and video editors to create visual content which complemented the text.
  • Wrote emailers, poster taglines, promotional campaigns etc, while maintaining brand voice.

Creative Copywriting Intern

Daiko FHO
06.2022 - 07.2022
  • Produced an advertisement film for PNB Housing's YouTube channel.

Production Assistant Intern

NewsX
04.2021 - 06.2021
  • Curated content for the channel’s official social media pages.
  • Designed graphics for the channel’s official Instagram page.
  • Curated, uploaded and wrote descriptions for news segments, clips and shows on the channel’s official YouTube channel.

Production Assistant Intern

NDTV
06.2019 - 07.2019
  • Curated content for NDTV Gadget Guru show.
  • Assisted in technical production and recording of the weekly episode of Gadget Guru and Cell Guru.
  • Assisted in research, conceptualizing and marking the rundown of the show during pre-production.
  • Procured gadgets for the show from various sources
  • Scripted and prepared pitches for sponsors.
  • Assisted in booking the camera and sound crew for the recording.
  • Co-ordinated with guests and anchors.
  • Handled the edit shift and giving brief to the editor during post-production.

Education

M.A - Journalism & Mass Communication

Amity University
Noida
01.2023

B.A - Eng ( Hons)

Amity University
Noida
01.2020

Class XII - Humanities

Mayo College Girls' School
Ajmer
01.2017

Class X -

Mayo College Girls’ School
Ajmer
01.2015

Skills

  • Copywriting
  • Brand strategy
  • Content marketing
  • Digital marketing
  • Scriptwriting
  • Advertising campaigns

Foreign Travels And Exchanges

  • NASA, Space Programme, Huntsville, Alabama, USA, 2013.

Literary Achievements

  • Deemed as the editor of the official school English newsletter, 2016-2017.
  • Awarded school colours for Editorship of the school newsletter and English creative writing, 2016.
  • Graphic Designer and member of WiseVoiceWorks, a student organisation that works to host entertainment events for budding spoken word artists. First event was held on 04/07/18, in South Delhi with about 15 performers, 2018-2020.
  • Awarded distinction from Trinity College, Dublin for choral speaking, 2009, 2011, 2012, 2013.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Copywriter

Daiko FHO
06.2024 - Current

Junior Copywriter

Daiko FHO
06.2023 - Current

Creative Copywriting Intern

Daiko FHO
06.2022 - 07.2022

Production Assistant Intern

NewsX
04.2021 - 06.2021

Production Assistant Intern

NDTV
06.2019 - 07.2019

M.A - Journalism & Mass Communication

Amity University

B.A - Eng ( Hons)

Amity University

Class XII - Humanities

Mayo College Girls' School

Class X -

Mayo College Girls’ School

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Roshani Chadha