Ruban Chakravarthy M
Senior Digital Marketing Specialist
Chennai,Tamilnadu
Summary
A proven marketing leader with a passion for crafting strategic, high-impact campaigns that drive profitability, expand market share, and establish industry leadership. Known for a results-oriented mindset, I excel in project management, team leadership, and optimizing campaigns under tight deadlines. With expertise in stakeholder relations and performance marketing, I am ready to bring years of hands-on experience to a new role, dedicated to achieving exceptional outcomes and exceeding expectations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Digital Media Specialist
Social Beat Digital Marketing LLP
Chennai
04.2023 - Current
- Led a high-performing team of four, managing monthly budgets exceeding ₹3 crore for top-tier brands across diverse industries.
- Delivered strategic recommendations rooted in data analysis, consistently enhancing campaign ROI and achieving measurable business outcomes.
- Spearheaded the development and execution of comprehensive performance marketing strategies, aligning with overarching business goals.
- Generated detailed performance reports, providing key insights for senior management and steering data-driven decisions.
Digital Marketing Executive
Socialbeat
Chennai, Tamilnadu
10.2021 - 04.2023
- Ensured adherence to industry standards and best practices, maintaining compliance while optimizing advertising performance.
- Partnered with creative teams to design impactful ads, driving conversions and improving overall campaign effectiveness.
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Researched and analyzed industry trends to inform search marketing strategies.
UI Developer
Everpeak Software Consulting Private Limited
Chennai, Tamilnadu
01.2020 - 12.2020
- Designed UIs within frontend web frameworks, exploiting associated templates and tools to shorten development times.
- Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
Junior Software Developer
Golden Communication
Chennai, Tamilnadu
09.2017 - 11.2018
- Conducted data modeling, performance and integration testing.
- Developed software for desktop and mobile operating systems.
Education
B.E - Mechanical Engineering
Prathyusha Engineering College
Chennai08-2020
Skills
- Keyword Research
- Competitor Analysis
- Campaign optimization
- Performance reporting
- Video Advertising
- ROI-driven approach
- Shopping campaigns
- Remarketing Strategies
- Analytics analysis
- Google Ads Expertise
- Google Analytics
- KPIs Identification
- Affiliate Program Marketing
- E-commerce Advertising
- Facebook Advertising
- Multichannel campaigns
- DV 360 Advertising
- Contextual Platforms
Accomplishments
- Nominated for Media Unification and Creative category for Advertising of the year 2024
- Won Google Premier Partner Award for Brigade group Client (Best (International Growth) Advertising of the year 2022)
- Nominated in Google Premier Partner Award for NNNOW (Arvind Fashions) on 2023
Languages
Telugu
First Language
Tamil
Proficient (C2)
C2
English
Proficient (C2)
C2
Certification
- Google Search, Display, Video, Shopping, Pmax, App & Analytics Certified
- Bing Professional Certified
- Google Dv 360 Certified
- Meta Ads Certified
- Flipkart Ads Certified
Timeline
Senior Digital Media Specialist
Social Beat Digital Marketing LLP
04.2023 - Current
Digital Marketing Executive
Socialbeat
10.2021 - 04.2023
UI Developer
Everpeak Software Consulting Private Limited
01.2020 - 12.2020
Junior Software Developer
Golden Communication
09.2017 - 11.2018
B.E - Mechanical Engineering
Prathyusha Engineering College
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