RUBY GOYAL

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Completed projects on-time by collaborating with sales, technical and customer relations departments.
• Devised and deployed online marketing plans with effective SEO, social media, and omni-channel campaign strategies.
• Successfully project managed numerous email campaigns simultaneously.
• Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
• Worked closely with delivery and sales teams to create and maintain marketing materials for sales presentations and client meetings.

• Contributing to planning and overall design of technical information and other types of technical content
• Key Deliverables Included:
• As a content manager; held accountable for creating web copy, writing and editing blog posts viz
• Video Scripts, Blog Posts, Flowcharts, Technical Advisories & Release Notes
• Working in close relation with Senior Editors, for incorporating editorial feedback, thus ensuring that company style and standards are appropriately expressed in technical content
• Also, generating social media posts, running Google &LinkedIn Ad Campaigns; creating success stories and email marketing campaigns, building content marketing strategies, and so on

• Determining considerable latitude in facilitating technical objectives for content development
• Helmed technical writing skills in using variety of information sources; analyzing web metrics and writing & editing search-engine-optimized content for improved search rankings
• Significant contributions towards improving and optimizing existing content based on relevant search performance metrics
• Designed marketing content for Blogs, Social Media, Emails and Landing Pages
• Partnered with in-house Designers, Product Marketing & SEO; developed content for marketing collateral like Presentations, Banner Ads and Brochures
• Efficiently & effectively maintained a content calendar and look for new content ideas

• Worked in a Team Lead Position; accountable for developing, editing and proofreading text content for company’s websites and blogs, along with team of 5 Content Writers
• Collaborated with SEO Team to produce website content for Education, Health and IT Verticals encompassing Meta Tags, Title Tags and Header Tags
• Also, coordinated with the Corporate Communication &Marketing Team to set long-term strategies for effective content creation

• Developed content using various multimedia formats that can be read, listened to, or viewed onscreen; repository, which reduced lag in the content creation process and speeded up production of content &collateral
• Created instructional content, in order to meet learning requirements of students; assessment items for learners to test their performance
• Performed periodic check of website content and updated the same as per company requirements
• Also, wrote content for magazines, trade journals, newsletters & blogs

GPA: 86

GPA: 85