Pankaj Kumar
Digital Marketing Manager
New Delhi
Summary
Adept Digital Marketing Manager with a proven track record at Callsmaster Services LLP, excelling in driving customer engagement and enhancing brand visibility. Mastered SEO optimization and strategic planning, leading teams to surpass goals. Skilled in Google Analytics and fostering audience engagement, significantly boosting website traffic and conversion rates.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
Callsmaster Services LLP
08.2017 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Boosted organic search rankings with meticulously planned and implemented SEO strategies.
- Optimized mobile marketing efforts, catering to growing segment of users accessing content on go.
- Enhanced user experience on company website, leading to increased time spent on site and conversion rates.
- Coordinated with design and media teams to develop high-quality creative assets.
Education
Bachelor of Arts - Political Science
Delhi University
New Delhi, India 04.2001 -
Skills
Audience Engagement
Marketing Strategies
Market Analysis
Digital Marketing
Search Engine Optimization
Content Marketing
Social Media Marketing
Online Marketing
Social Media Management
Keyword analysis
Google Analytics
SEO Strategies
Product Promotion
Strategic Planning
Video Marketing Techniques
Web Analytics
Google Analytics Setup
SEO Optimization
Affiliate Marketing Management
Google Adwords
Microsoft Office
Timeline
Digital Marketing Manager
Callsmaster Services LLP
08.2017 - Current
Bachelor of Arts - Political Science
Delhi University
04.2001 -