Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Pankaj Kumar

Digital Marketing Manager
New Delhi

Summary

Adept Digital Marketing Manager with a proven track record at Callsmaster Services LLP, excelling in driving customer engagement and enhancing brand visibility. Mastered SEO optimization and strategic planning, leading teams to surpass goals. Skilled in Google Analytics and fostering audience engagement, significantly boosting website traffic and conversion rates.

Overview

7
7
years of professional experience

Work History

Digital Marketing Manager

Callsmaster Services LLP
08.2017 - Current
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Boosted organic search rankings with meticulously planned and implemented SEO strategies.
  • Optimized mobile marketing efforts, catering to growing segment of users accessing content on go.
  • Enhanced user experience on company website, leading to increased time spent on site and conversion rates.
  • Coordinated with design and media teams to develop high-quality creative assets.

Education

Bachelor of Arts - Political Science

Delhi University
New Delhi, India
04.2001 -

Skills

Audience Engagement

Marketing Strategies

Market Analysis

Digital Marketing

Search Engine Optimization

Content Marketing

Social Media Marketing

Online Marketing

Social Media Management

Keyword analysis

Google Analytics

SEO Strategies

Product Promotion

Strategic Planning

Video Marketing Techniques

Web Analytics

Google Analytics Setup

SEO Optimization

Affiliate Marketing Management

Google Adwords

Microsoft Office

Timeline

Digital Marketing Manager

Callsmaster Services LLP
08.2017 - Current

Bachelor of Arts - Political Science

Delhi University
04.2001 -
Pankaj KumarDigital Marketing Manager