Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ruchi Vijay Vargiya

Ruchi Vijay Vargiya

Hyderabad

Summary

Experienced digital marketing professional skilled in social media management, SEO, and content strategy across diverse industries, including fashion, fitness, and law. Demonstrated success in boosting brand visibility and increasing sales through targeted campaigns and influencer partnerships. Proficient in leveraging analytics and creative design to develop impactful marketing solutions that engage audiences, and accelerate business growth.

Overview

2026
2026
years of professional experience

Work History

Digital & Social Media Marketing Strategist

Lemon Chilli Farms
Hyderabad
2024 - 10.2025

Lemon Chilli Farms is a 22-acre hydroponic farm specializing in premium, exotic greens, supplying fresh produce to Hyderabad through leading online delivery platforms such as Instamart and Zepto.

  • End-to-end digital marketing initiatives, including social media strategy, content planning, and platform optimization, to build brand visibility.
  • Educating consumers about hydroponic produce, and driving online demand through quick-commerce platforms.

Social Media Marketing Manager

Arya by Yashaswi Reddy
Hyderabad
2023 - 10.2025

Yashaswi Reddy is an emerging fashion designer specializing in Indo-Western ensembles and South Indian bridal wear, aiming to establish a strong presence in the contemporary fashion industry.

  • Managed social media marketing for the brand, including content planning, visual storytelling, and audience engagement to build brand identity, enhance digital visibility, and connect with fashion-conscious, and bridal audiences.

Social Media Marketing & Strategy

Miles & Memories
Pune
2024 - 2025

Miles & Memories is a travel company focused on curating off-beat, slow-travel experiences that promote mindful tourism and exploration of lesser-known destinations.

  • Managed complete digital marketing efforts with a strong focus on social media marketing, storytelling, and audience engagement to position the brand as a trusted voice in experiential, responsible travel.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.

Digital Marketing & Social Media

BlockMatrix
Hyderabad
2023 - 2024

BlockMatrix is a blockchain technology company offering solutions in the Web3 and decentralized technology space.

  • Worked on a 6-month project to set up end-to-end on-site marketing operations, including website content structuring, messaging framework, and marketing workflows to support the company’s digital presence and lead-generation goals.

Intern

Extraa Media
Hyderabad
2023 - 2024
  • While working on my freelance projects, took up the internship at Extraa Media by Anam Mirza to sharpen my skills in Graphic Designing & Content Creation.
  • At the firm, I successfully managed social media handles of various brands known across the city like P. Satyanarayan Jewelers, Tamanna Makeup Academy, Sania Mirza Tennis Academy-Dubai, Issa Designer Studio & Daawat-E-Ramzan.
  • I helped create content & strategized online marketing & PR.
  • Assisted in creating engaging content for social media campaigns.

Financial Analyst

Novartis Pharmaceuticals India
04.2021 - 11.2021
  • Financial Analyst with Managed Market Finance (MMF-MCCM)

Associate Analyst

Deloitte
09.2020 - 02.2021
  • Associate Analyst for Australian Member Firm (GFS GLO)

Fraud Detection and Eye Reporter

HSBC Holding Plc
05.2016 - 12.2018
  • Fraud Detection and Eye Reporter
  • India

Marketing Strategist

Levi & Korsinsky
  • In this one-time project, created an effective online marketing strategy with detailed timelines for the firm to set base in the digital world.
  • US based Law Firm

Education

Advanced Certificate - Digital Marketing and Communications

MICA(UpGrad)
01.2024

Training - Fraud Detection, Prevention of Tax Evasion and Anti Money Laundering

HSBC

Soft Skills and Personality Development -

SEED (Student Employability and Entrepreneurship Development)

Skills

  • SEO/SEM
  • Social Media Marketing
  • Graphic Design (Canva)
  • Marketing Strategy
  • Data Analytics
  • Content Writing
  • Content Creation
  • Content Marketing
  • Influencer Marketing
  • Performance Marketing
  • Digital Marketing Analytics (Google Analytics)
  • Social Media Advertising (Facebook Ads, Instagram Ads)
  • Keyword Research and Analysis
  • Competitive Analysis
  • SEO Tools (eg, SEMrush, Moz)
  • Visual Storytelling

Timeline

Financial Analyst

Novartis Pharmaceuticals India
04.2021 - 11.2021

Associate Analyst

Deloitte
09.2020 - 02.2021

Fraud Detection and Eye Reporter

HSBC Holding Plc
05.2016 - 12.2018

Marketing Strategist

Levi & Korsinsky

Digital & Social Media Marketing Strategist

Lemon Chilli Farms
2024 - 10.2025

Social Media Marketing Manager

Arya by Yashaswi Reddy
2023 - 10.2025

Social Media Marketing & Strategy

Miles & Memories
2024 - 2025

Digital Marketing & Social Media

BlockMatrix
2023 - 2024

Intern

Extraa Media
2023 - 2024

Advanced Certificate - Digital Marketing and Communications

MICA(UpGrad)

Training - Fraud Detection, Prevention of Tax Evasion and Anti Money Laundering

HSBC

Soft Skills and Personality Development -

SEED (Student Employability and Entrepreneurship Development)
Ruchi Vijay Vargiya