Snging
Ruchika Kachroo
Creative Copywriter
Gurgaon,HR
Summary
Creative Copy and Content writer with eye for detail and passion for crafting stories. Skilled in utilizing new techniques and keeping up with latest trends in writing.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Copywriter
Tata 1mg
01.2023 - Current
- Researched industry trends and customer preferences to inform copywriting efforts.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Selected high-quality photos and videos to complement written copy.
- Consulted with editors to shape story and eliminate any errors.
- Edited and proofread drafts of articles and other documents.
Content Writer
Cubeweb Technologies
06.2022 - 01.2023
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Performed keyword research to optimize content for SEO.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
Content Writing Intern
ODINT Consulting
01.2022 - 06.2022
- Promoted a positive company image through thoughtful writing in both internal and external communications materials.
- Increased readership on company blog by consistently delivering high-quality, relevant content that resonated with target audiences.
- Optimized website content, resulting in higher search engine rankings and organic traffic growth.
- Enhanced brand visibility by crafting engaging and SEO-friendly blog content.
- Created persuasive sales copy for landing pages, driving higher conversion rates among site visitors.
Freelance Content Writer
Aalura
10.2020 - 04.2022
- Boosted reader engagement with carefully crafted headlines and compelling introductions.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Repurposed and optimized existing content for use in different mediums.
- Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients.
Education
Master of Pharmacy (Quality Assurance) -
Shree Guru Gobind Singh Tricentenary University
01.2020 - 04.2022
Bachelor of Pharmacy -
Pandit Bhagwat Dayal Sharma University of Health Sciences
01.2016 - 04.2020
JKBOSE (Class XII) - undefined
Luthra Academy
01.2016 - undefined
ICSE (Class X) - undefined
City Montessori School
01.2014 - undefined
Skills
- Copywriting
- Content Writing
- Deadline Adherence
- Social Media Copywriting
- Storytelling
- Proofreading
- Content Strategy
- Marketing communications expertise
- Persuasive Writing
Accomplishments
- Participated in an inter-faculty debate series conducted by Shree Guru Gobind Singh Tricentenary University, Gurugram.
- Attained 2nd prize in the inter-college debate competition held at the YUGAM fest of SGT University, Gurugram.
- Participated in the 2nd National Conference on "Pharmacy Practice Challenges in Prevention of Microbial Resistance", held at Shree Guru Gobind Singh Tricentenary University, Gurugram
- Participated in One Day National Seminar on "Pharmacy Jobs in Future: A Feast or A Famine", held at PDM College of Pharmacy, Bahadurgarh
Review Article
Development of Microspheres by Applying Quality by Design Approach
Activities
- Volunteer in the Annual Blood donation Camp in PDM University, Bahadurgarh for years 2017-19
- Team Member in the Anchoring team in the Annual Cultural Fest in PDM University, Bahadurgarh
Projects
QbD-Enabled Systematic Development of Colonic Targeted Microspheres for the Treatment of Ulcerative Colitis
Interests
Reading
Travelling
Timeline
Copywriter
Tata 1mg
01.2023 - Current
Content Writer
Cubeweb Technologies
06.2022 - 01.2023
Content Writing Intern
ODINT Consulting
01.2022 - 06.2022
Freelance Content Writer
Aalura
10.2020 - 04.2022
Master of Pharmacy (Quality Assurance) -
Shree Guru Gobind Singh Tricentenary University
01.2020 - 04.2022
Bachelor of Pharmacy -
Pandit Bhagwat Dayal Sharma University of Health Sciences
01.2016 - 04.2020
JKBOSE (Class XII) - undefined
Luthra Academy
01.2016 - undefined
ICSE (Class X) - undefined
City Montessori School
01.2014 - undefined
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