Ruchika Tripathi
E-commerce Manager
Indore
Summary
Experienced team manager with a strong focus on people and a proven track record of success in monitoring performance, delegating work, and motivating team members. Skilled in managing daily operations and facilitating clear communication within the team. Collaborative and resourceful professional dedicated to identifying needs and developing creative solutions to meet them.
Overview
11
11
years of professional experience
16
16
years of post-secondary education
Work History
Marketplace Manager
Select Brands International Private LTD , KYARI
09.2024 - Current
- Multi-Platform Management – Oversee operations across Amazon, Dusaan, Nykaa Fashion & Beauty, FirstCry, Pepperfry, Varee, and QuickCommerce platforms like Zepto, Instamart, Blinkit, and Milkbasket.
- Financial Management & P&L Oversight – Control ADS spend, manage ASIN lifecycle, and ensure overall profitability across all marketplaces.
- Sales Growth & Performance Monitoring – Drive consistent month-over-month (MOM) sales growth through optimized strategies and execution.
- Competitor & Market Analysis – Conduct regular competitor benchmarking to refine pricing, promotional strategies, and ad placements.
- Inventory & Supply Chain Optimization – Maintain optimal stock levels, minimize stockouts, and ensure efficient replenishment strategies.
- Advertising & Campaign Management – Execute and optimize paid and organic campaigns across all marketplaces to maximize visibility and conversions.
- Content & Listing Optimization – Ensure SEO-driven content, A+ pages, and brand store enhancements to improve discoverability and sales.
- Promotional & Discount Strategies – Manage seasonal pricing, deals, and promotional campaigns while balancing profit margins.
- Customer Experience & Review Management – Monitor BSR, product ratings, and reviews while implementing strategies to enhance customer satisfaction.
- Marketplace Relationship Management – Build and maintain strong relationships with stakeholders across all e-commerce platforms.
- Compliance & Policy Adherence – Ensure adherence to marketplace policies to prevent listing suppressions or penalties.
- Automation & Process Improvement – Identify automation opportunities in ad campaigns, order fulfillment, and inventory management.
- Stakeholder Coordination – Collaborate with design, supply chain, finance, and marketing teams to align e-commerce strategies for better execution.
Team Leader - Amazon
ComfortClick India
01.2022 - 08.2024
- Recruited proficient individuals across various roles including Amazon PPC, Google PPC, Catalog, Coordination, and Leadership, ensuring the acquisition of the right talent for the company.
- Oversee a team of 20 Ecommerce Specialists, ensuring the surpassing of all performance metrics aligning with the company's objectives.
- Implement innovative Rewards & Recognition programs to enhance team motivation and performance, facilitating career progression for team members either within the project or through lateral movements.
- Manage team performance and drive the comprehensive development of the various marketplace and my team members.
- Develop, monitor, and report on Key Performance Indicators (KPIs) while establishing tailored improvement plans for individual team members, resulting in their promotions for higher roles and responsibilities.
- Earned promotion post three months of virtual team management, demonstrating successful performance, and receiving approval from the management.
- Analyzed company's expenditures and developed financial models.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Evaluated needs of departments and delegated tasks to optimize overall production.
- Collaborated with other departments to develop effective solutions that meet customer needs.
- Worked closely with shipping, warehouse and other personnel to coordinate movements and keep workflows smooth.
- Worked closely with human resources to support employee management and organizational planning.
- Supported the manager in developing plans for future projects, initiatives and objectives.
- Offered training and support to keep team members motivated and working toward objectives.
Marketplace Specialist - Amazon
ComfortClick India
01.2020 - 12.2021
- Coordinating and managing marketing campaigns on Amazon Seller Central under advertising which includes product, market & niche research/goal assessment
- Formation of an Advertising Strategy & Growth Roadmap
- Accelerate paid marketing using analytical and creative skills
- Maximize profits by developing and crafting Display Advertisement, Brand Advertisement, planning and deploying PPC campaigns
- Pursued good analytical skills to gain high quality score & improve PPC Campaigns
- Measurement, Reporting, & Optimization Life cycle
- Collaborate with management across the organization to effectively integrate sales optimization & merchandising strategies along with other corporate initiatives to promote healthy growth of the business
- Supported UK FR & DE (German) Marketplace in conceptualizing and accelerating profit
- Promoted sales from 700 EUROS to 135K EUROS in ITALY market independently with limited products and huge challenges.
Marketplace Executive - Amazon
ComfortClick India
07.2019 - 11.2019
- Worked on PAN EU Seller Central to clean the catalogue
- Created Enhanced Brand Store for all our product range with the help of our Language experts.
Sr. Associate Site Merchandiser
Amazon India
12.2017 - 12.2018
- Develop merchandising for storewide promotions
- Tracking and analysing customer needs based on customer behaviour including searching, browsing and purchasing
- Analysing and sharing relevant metrics and best practices from the executed initiatives across the organization
- Developing, testing and analysing new tactics to increase conversion rates and sharing them within the organization
- Assist execution of the plan as per site merchandising calendar
- This includes email programs, new product launches, cross-category placements, developing and executing Amazon site-wide events, browse tree design and search results
- Creation of email and category pages for better brand and product visibility
- Brand Store and Campaigns creation for exclusive & the leading brands
- Assist in developing merchandising for large storewide promotions, and work closely with category managers and merchandizing team to schedule promotions
- Analysing Merchandising tactics for better selling of products across categories and increase conversion rate
- Liaise with retail brands like HUL, PNG, reckitt, TATA & Engagement teams and A.in Category teams to benchmark selection and pricing on Amazon Business, identify pricing gaps and work with multiple stakeholders to bridge gaps.
Catalogue Specialist
Amazon India
10.2015 - 12.2017
- Worked with External stake holder to clean the catalogue
- Conducted the brown bag with the seller and internal team member to train them about the process
- Worked on UPC exemption process to give sellers exemption to sell their product on Amazon
- Working on CDR (Categorizing Defect Rate) to increase leaf node coverage across category so that right SOA fee impact is charged to seller
Catalogue Assistant
Amazon India
12.2014 - 10.2015
- Develop merchandising for storewide promotions
- Working with Merchandizing team for planning and execution of Promotional Campaigns
- Creation of email and category pages for better brand and product visibility
- Brand Store and Campaigns creation for exclusive & the leading brands
- Working on content for better traffic conversion
- Analysing Merchandising tactics for better selling of products across categories and increase conversion rate
- Working on SEO in detail for page raking.
Content Associate
Amazon India
03.2014 - 11.2014
- Working on the pilot project 'easy connect'
- Improving content for better understanding of products
- Comparing prices of the product to display to end users
- Increasing traffic by better promotion on social websites.
Education
MBA - Marketing
ITM Business' School
BE - IT
SIRT Bhopal
High School Diploma -
Carmel Convent Sr Sec School Bhopal
Skills
Marketing Strategy Optimization
Personal Information
Date of Birth: 03/17/89
Projects
Thomas Cook India Ltd, Bangalore, Bangalore, 01/13, 05/13, Client and Vendor Management, Building and managing strong relationships with customers, Achieving sales targets through acquisition of new clients and growing business from Existing clients, Establishing and maintaining current and potential customer relationships, Maintaining customer database IBM, THE GREAT MIND CHALLENGE- Bhopal Gas Tragedy, Study of BGT and describing the toxicology of it in the city Bhopal, This includes details of people and the ward they belong to Online Counselling, Study of colleges in Bhopal and simplifying the techniques for choosing best colleges according to their percentage
Academic Events Activities
- Participated in IBM THE GREAT MIND CHALLENGE 2009
- Organized an event named UDGHOSH 2'K10 by SIRT Bhopal
- Was in the organizing committee in T20 World Cup for Blind
- Assisted in raising funds for Help-age India, Lions Club, Bhopal
- Participated in the even named SURJAN in Amazon where we presented a topic 'part payment' and got certificate
Timeline
Marketplace Manager
Select Brands International Private LTD , KYARI
09.2024 - Current
Team Leader - Amazon
ComfortClick India
01.2022 - 08.2024
Marketplace Specialist - Amazon
ComfortClick India
01.2020 - 12.2021
Marketplace Executive - Amazon
ComfortClick India
07.2019 - 11.2019
Sr. Associate Site Merchandiser
Amazon India
12.2017 - 12.2018
Catalogue Specialist
Amazon India
10.2015 - 12.2017
Catalogue Assistant
Amazon India
12.2014 - 10.2015
Content Associate
Amazon India
03.2014 - 11.2014
MBA - Marketing
ITM Business' School
BE - IT
SIRT Bhopal
High School Diploma -
Carmel Convent Sr Sec School Bhopal
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