RUCHIR MATHUR
Category Marketing Lead
Gurgaon
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, building customer love based on data led and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and global exposure. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
15
15
years of post-secondary education
Work History
Group Manager –M&HCV(Bias & Radial)- Product Marketing (APMEA)
APOLLO TYRES LIMITED
11.2019 - Current
- Category Lead for M&HCV Trucks & Buses Tyres (TBB/TBR) for Asia Pacific, Middle East & Africa
- Team leadership role - nurturing the next generation of product managers
- Leading the largest revenue category, Key deliverables include product development, go-to-market, pricing & portfolio management
- Year on year growth registered in category for past 3 years with innovative campaigns
- Launched more than 20 products and a number of line extensions during the tenure
- Hand picked for a curated Leadership Development Programme held at IIM Bangalore
Manager – Marketing Commercial(Tyre Division)
OMAN TRADING ESTABLISHMENT LLC
11.2018 - 11.2019
- Managed the tyre business marketing commercials (Passenger Cars, Trucks), representing global MNC brands such as Pirelli, Hankook, Nexen, MRF, Falken
- Managing pricing and portfolio in the market
- Developing channel partners for sale in the market, including trade policies, sales training and promotional offers.
Manager – Industrial & Earthmover Tyres - Product Marketing (APMEA)
APOLLO TYRES LIMITED
12.2015 - 08.2018
- Product Manager for Industrial and Earthmover Tyres for Asia Pacific, Middle East & Africa
- Go-To-Market for a new range for key markets - South Africa, Indonesia, Thailand, India, Middle East. Revamped existing portfolio
- 50%+ growth for two consecutive years in the category
- Strengthened the product portfolio from 7 products to more than 30 products in 2 years
Deputy Manager – Marketing(Product Manager – HD Tipper Trucks)
VE COMMERCIAL VEHICLES LTD
04.2012 - 12.2015
- Product Lead for Heavy Duty commercial vehicles Pan India and for international business
- Responsible for ATL and BTL activities for the product range including product strategy and go-to-market, mid-cycle product upgrades pricing management, market and consumer research
- Launched the PRO series tipper trucks in India
- Led the development of sales tool application, responsible for sales training
Senior Executive –Service Marketing
OMAN TRADING ESTABLISHMENT LLC
01.2010 - 04.2011
- Brands represented– General Motors (Chevrolet, Cadillac and Hummer), Hyundai, Subaru, Isuzu, SsangYong, Chery & AC Delco
- Marketing operations- up selling and cross selling of service, customer satisfaction & retention
- Regained 30% lost customers
- Special project - Developed and implemented a Vehicle Tracking system at the workshop.
Sales Engineer
ENERGY MACHINE SERVICES LLC
12.2008 - 08.2009
- Clients- PDO, Occidental Oman, Ministry of Defense, Oman LNG, Omifco, ORPC, etc
- Added 2 new key accounts with orders amounting to more than USD 100k.
Asst Systems Engineer (T), RBI Account- AMC Team
TATA CONSULTANCY SERVICES LTD (TCS)
06.2008 - 11.2008
- Primary consultant to 10 banks including JP Morgan Securities, Axis Bank etc.
Education
Apollo Laureate - Leadership Development Programme -
IIM Bangalore
Bangalore 04.2001 -
Global Masters in Business Administration - Marketing Management
S P JAIN SCHOOL OF GLOBAL MANAGEMENT
Singapore, Dubai 04.2011 - 05.2012
Bachelor of Technology –Mechanical Engineering -
MAULANA AZAD NATIONAL INSTITUTE OF TECHNOLOGY
Bhopal, India 07.2004 - 05.2008
Up To Grade XII (Science With Engineering Drawing) -
INDIAN SCHOOL MUSCAT
Muscat, Oman 01.1994 - 04.2004
Skills
Brand Management
undefinedPersonal Information
- Place of Birth: Delhi, India
- Date of Birth: 06/26/1987
- Marital Status: Married with 1 child
Timeline
Group Manager –M&HCV(Bias & Radial)- Product Marketing (APMEA)
APOLLO TYRES LIMITED
11.2019 - Current
Manager – Marketing Commercial(Tyre Division)
OMAN TRADING ESTABLISHMENT LLC
11.2018 - 11.2019
Manager – Industrial & Earthmover Tyres - Product Marketing (APMEA)
APOLLO TYRES LIMITED
12.2015 - 08.2018
Deputy Manager – Marketing(Product Manager – HD Tipper Trucks)
VE COMMERCIAL VEHICLES LTD
04.2012 - 12.2015
Global Masters in Business Administration - Marketing Management
S P JAIN SCHOOL OF GLOBAL MANAGEMENT
04.2011 - 05.2012
Senior Executive –Service Marketing
OMAN TRADING ESTABLISHMENT LLC
01.2010 - 04.2011
Sales Engineer
ENERGY MACHINE SERVICES LLC
12.2008 - 08.2009
Asst Systems Engineer (T), RBI Account- AMC Team
TATA CONSULTANCY SERVICES LTD (TCS)
06.2008 - 11.2008
Bachelor of Technology –Mechanical Engineering -
MAULANA AZAD NATIONAL INSTITUTE OF TECHNOLOGY
07.2004 - 05.2008
Apollo Laureate - Leadership Development Programme -
IIM Bangalore
04.2001 -
Up To Grade XII (Science With Engineering Drawing) -
INDIAN SCHOOL MUSCAT
01.1994 - 04.2004
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