Ruchita Baania

• Supported the successful publishing of AIL’s first Integrated Annual Report through end-to-end coordination, proofreading, stakeholder alignment, and timely closure of feedback cycles under tight timelines.
• Played a key role in the corporate website revamp by coordinating with internal teams and external vendors, conducting detailed QA reviews, improving content accuracy, and enhancing overall user experience across desktop and mobile platforms.
• Managed corporate LinkedIn communications through strategic content planning, publishing, and engagement initiatives, contributing to 16% YoY follower growth and achieving an average monthly engagement of 36,500.
• Executed and managed “Aarti Insights,” AIL’s internal employee newsletter, by coordinating cross-location content collection, restructuring articles, organising assets, and ensuring timely publishing and stakeholder alignment.
• Supported website SEO and digital marketing initiatives during the migration to the new corporate website, contributing to growth from approximately 50,000 to 114,000 website visitors through SEO optimisation and content improvements.
• Led branding and communication support for corporate exhibitions and events, ensuring impactful stall communication, brand consistency, and seamless on-ground execution.
• Managed internal and external branding requirements across multiple business initiatives, ensuring consistent brand language and effective communication across all touchpoints.
• Coordinated communication activities for a large-scale internal digitalisation and manufacturing optimisation initiative in collaboration with a Big Four consulting firm, driving employee awareness and internal engagement through structured communication updates.
• Streamlined internal communication workflows and organised SOPs, improving turnaround time for social media creatives, branding collaterals, and communication deliverables.
• Coordinated with cross-functional stakeholders including HR, IT, agencies, developers, and vendors to ensure timely execution of strategic communication and branding projects.
• Assisted in improving operational efficiency within Corporate Communications by streamlining payment tracking, vendor coordination processes, and aligning with SAP transition requirements.
• Demonstrated strong ownership, multitasking, stakeholder management, and attention to detail while handling multiple high-priority projects simultaneously under aggressive timelines.

Responsibilities:

• Supervise Social Media Marketing and Email Marketing content.
• Creating Branding materials including creatives, brochures, leaflets, and banners.
• Manage paid social media campaigns and SEO for the website.
• Handle the Sales-Marketing lead funnel.
• Organize international and national exhibitions/seminars.
• Conduct market research to better understand the target audience.
• Develop and maintain CRM for sales, inside sales, dispatch, and management.
• Lead a team of 2 members.

Achievements:

• Increased inquiries by 42% through effective marketing campaigns.
• Grew the database by 132% through targeted marketing.
• Increased website traffic by 40% and improved SEO performance.
• Expanded social media reach by 107%.
• Organized exhibitions that led to an 80% increase in inquiries.
• Increased social media engagement by 150%.
• Streamlined processes with CRM, cutting admin work, improving quotation conversion, ensuring real-time updates, and fostering departmental transparency.

Duties:

• Oversaw social media marketing strategies for in-house brands: Metro Junction Mall, Zingeria, Metro Grande, and Metro Plaza.
• Formulated and implemented content strategies for social media, SMS, email campaigns, and SEO.
• Collaborated with digital agencies and mall retailers to execute campaigns and contests.
• Directed Online Reputation Management (ORM) and generated monthly performance reports.
• Evaluated web metrics and communicated insights to management.

Accomplishments:

• Grew Facebook followers by 20% and Instagram followers by 120% in 2019.
• Partnered with local influencers to elevate brand visibility.
• Coordinated impactful mall events connected to social media campaigns.

Responsibilities:

• Developed and executed online marketing strategies.
• Managed Google Ads and multiple online platforms, including Facebook, Twitter, LinkedIn, Pinterest, SlideShare, Tumblr, and Google Business.
• Oversaw website development and testing to ensure optimal functionality and user experience.

Achievements:

• Grew Facebook fanbase by 400% and Twitter followers by 89%.
• Designed infographics using Photoshop and CorelDRAW for blog content.
• Improved Google rankings and boosted website traffic through SEO optimization.