Summary
Work History
Education
Skills
Certification
Timeline
Manager

Ruksar Shaikh

Area Sales Manager
Female,KA

Summary

Driven Area Sales Manager with 2 years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.

Work History

Institutional Sales Manager

ITC Ltd.
Bangalore, Karnataka
10.2020 - Current
  • Managed Institutional sales for stationary products category within Karnataka, Tamil Nadu and Kerala territory.
  • Communicated with customers to understand needs and recommend appropriate solutions.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Initiated sales strategies by recruiting new clients through approved methods.
  • Set up over 11 new accounts in 4 months
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
  • Generated and followed up on lead lists resulting from specific marketing campaigns such as drawing and handwriting competitions conducted in the schools.
  • Pursued minimum of 50 new leads each month.
  • Organized sales paperwork, presented proposals and finalized contracts valued more than Rs. 6 lac on average.
  • Trained and mentored 3 new sales representatives.

Customer Development Manager

ITC Ltd.
Bangalore, Karnataka
01.2020 - 09.2021
  • Identified opportunities for growth within Karnataka, Tamil Nadu, Kerala, Andhra Pradesh territory and collaborated with sales teams to reach sales goal for stationary products category.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Created Data analytics such as Unique outlet billing, Bills cut,etc. reports by tracking weekly sales.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Created lists of potential customers based on regional markets and assigned sales tasks to team of 30 employees.

Area Sales Manager

ITC Ltd.
Bangalore, Karnataka
05.2019 - 12.2019
  • Managed daily operations of Foods(Atta, Biscuits, RTE, Spices, Milkshake, Confectionaries, Juices) department generating Rs. 70 lac monthly in Chitradurga and 110 lac in the coastal region(Karwar, Kumta, Puttur, Bhramavar) of Karnataka.
  • Set and achieved sales targets for Chitradurga region in Karnataka.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
  • Transcended sales quota with 12% increase in 3 months in Chitradurga and 15% increase in 3 months in the coastal regions based on improved promotional and contract negotiation skills.
  • Expanded product distribution by adding new distribution points in region, including convenience stores, distributors, retail supermarkets.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure in Chitradurga for juices category
  • Conducted regular ride-alongs with sales staff to review policy and procedures and benchmark best practices.
  • Exceeded targets by building, directing and motivating high-performing sales team.

Market Research Intern

Reliance Capital
Mumbai, Maharashtra
04.2018 - 06.2018
  • Worked on a market research project named ‘Financial Decisions: Role of Gender’ where psychological factors such as impulsive consumption, materialism, procrastination and other factors triggering financial decisions and gender differences if any were found out. A combination of Primary and Secondary research was carried out.
  • Secondary Research: Sources such as ‘London School of Economics’, ‘Oxford Academic’, ‘Journal of economic psychology’ and other papers were referred. Papers on Fundamentals of behaviour related to finances and financial decision-making were followed. Hypotheses were formed.
  • Primary Research: Validation of hypotheses was undertaken through questionnaire administration in the following centres: Mumbai, Delhi, Pune, Ahmedabad. 208 respondents covered. Centres were chosen basis population density, diversity mix and from various regional leanings. Gender ratio of 1:1 maintained.
  • Data analysis: Data was analysed using SPSS. Different methods such as regression, factor analysis and other methods were used. Recommendations were provided based on the analysed data results.

Education

PGDM - Marketing

Great Lakes Institute Of Management
Chennai
07.2017 - 03.2019

B Tech - Computer Science And Programming

Walchand College Of Engineering
Sangli
06.2013 - 05.2017

HSC - PCM And Electronics

Vivekanand College
Kolhapur
06.2011 - 03.2013

SSC - -

Holy Cross Convent Highschool
Kolhapur
06.2000 - 05.2011

Skills

    Territory Management

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Certification

Digital Marketing, Udemy

Timeline

Digital Marketing, Udemy

03-2021

Institutional Sales Manager

ITC Ltd.
10.2020 - Current

Customer Development Manager

ITC Ltd.
01.2020 - 09.2021

Area Sales Manager

ITC Ltd.
05.2019 - 12.2019

Market Research Intern

Reliance Capital
04.2018 - 06.2018

PGDM - Marketing

Great Lakes Institute Of Management
07.2017 - 03.2019

B Tech - Computer Science And Programming

Walchand College Of Engineering
06.2013 - 05.2017

HSC - PCM And Electronics

Vivekanand College
06.2011 - 03.2013

SSC - -

Holy Cross Convent Highschool
06.2000 - 05.2011

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Ruksar ShaikhArea Sales Manager