Kamlakshi Sharma
Delhi
Summary
Key Account & Institutional Sales Expert | North India | B2B Strategy | Product & Account Growth | Rs. 1 Cr+ Monthly Revenue Ownership
13+ years of experience in sales and marketing, driving revenue growth and market expansion across institutional and B2B channels.
Proven ability to manage and optimize multi-region distribution networks by coordinating activities across diverse sales channels to ensure sustained revenue growth.
Strong leadership in client strategies, market & competitor trends, account mining, retention, identifying leverage points and buyer influences. Spearheaded the conceptualization and execution of innovative promotions to enhance brand visibility, while leading profitability analysis in collaboration with marketing teams and external agencies.
Consistently achieved revenue targets through strategic forecasting, pricing, and optimization of product mix and distribution channels.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Area Sales Head (North India) - Institutional Sales
Unicharm India
Noida
01.2021 - 05.2023
- Led monthly sales forecasting and competitive analysis to pinpoint performance gaps and inform growth strategy across verticals and product categories
- Mentored & led, a 30 member sales team, boosting performance and collaboration through WACS strategy implementation and leadership development initiatives.
- Devised brand- building initiatives and executed consumer research projects to Improve penetration across rural and urban institutional markets.
- Optimized Sales reach and execution by driving territory coverage, product placement, right promotion, and BTL activations resulting in improved consumer engagement and retention.
- Oversaw and strengthened a 40+ channel partner network across North India, improving inventory flow, expanding secondary sales, and ensuring effective monthly coverage.
Key Account Manager (PAN India) - Institutional Sales
Trident Ltd.
Ludhiana
04.2015 - 01.2021
- Managed KEY projects and executed demand generation and Account Based Marketing ( ABM ) programs, driving National Sales operations and strengthening engagement with strategic Accounts across India.
- Developed and executed competitive sales strategies to drive operations, expand the consumer base, and grow market reach contributing to increased revenue and sustained profitability.
Product Manager
Franchise India Holdings Ltd.
Faridabad
10.2012 - 04.2015
- Introduced new Franchise categories and supported GTM initiatives, leading to expanded partner base and improved category performance.
Sales & Marketing Coordinator ( & Online Sales Promotion)
Seasons Group of Hotels
Gurgaon
04.2011 - 10.2012
- Developed impactful promotional materials to advance sales initiatives and strengthen brand recognition, conducted online and offline promotions that improved hotel visibility and escalated group booking conversions.
International Marketing Executive (Marketing Communication, Prospecting & Business Promotion)
SP Industries Ltd.
Noida
10.2009 - 01.2011
- Directed management of overseas key accounts, elevating customer satisfaction and increasing repeat order volume from international clients.
Education
Executive Program - Sales & Marketing
Indian Institute of Management Lucknow
MBA - International Business & Marketing
Amity International Business School
NoidaB.Sc. (Honors) - Computer Science
Shaheed Sukhdev College of Business Studies
DelhiSkills
- Sales and marketing execution
- Institutional sales skills
- Inventory oversight
- Revenue growth tactics
- Market and competitive insights
- Key account strategies
- Channel management strategies
- Competitive analysis
- Territory management
- Customer relationship management
- Team leadership
- Sales presentations
- KPI tracking
- Sales operations
Certification
- Udemy Academy - ChatGPT for Sales performance; usage of Excel in Sales analysis; MS Copilot for Sales analysis.
- Edureka Academy - ChatGPT prompt engineering
Significant Accomplishments
- Led institutional sales in North India, achieving INR 100 lakhs monthly revenue through effective team and channel partner management.
- Expanded brand presence by 20% in new North Indian territories, ensuring customer retention during COVID-19.
- Managed 500 premium key accounts nationwide, consistently generating INR 100 lakhs in monthly revenue through strong client relationships.
- Negotiated Annual Rate Contracts for Bath and Bed Linen, reinforcing long-term partnerships.
- Launched new towel products based on market research and customer feedback, aligning offerings with consumer interest.
Languages
Hindi
First Language
English
Intermediate
B1
Timeline
Area Sales Head (North India) - Institutional Sales
Unicharm India
01.2021 - 05.2023
Key Account Manager (PAN India) - Institutional Sales
Trident Ltd.
04.2015 - 01.2021
Product Manager
Franchise India Holdings Ltd.
10.2012 - 04.2015
Sales & Marketing Coordinator ( & Online Sales Promotion)
Seasons Group of Hotels
04.2011 - 10.2012
International Marketing Executive (Marketing Communication, Prospecting & Business Promotion)
SP Industries Ltd.
10.2009 - 01.2011
Executive Program - Sales & Marketing
Indian Institute of Management Lucknow
MBA - International Business & Marketing
Amity International Business School
B.Sc. (Honors) - Computer Science
Shaheed Sukhdev College of Business Studies