Sanjay Kumar Verma
Summary
Seasoned Regional Sales Manager with a proven track record at Govind Milk & Milk Products, adept in distribution development and leadership. Excelled in market penetration and brand building, driving significant sales growth. Skilled in consultative selling and negotiations, demonstrating robust analytical abilities and strategic execution. Achievements include expanding product reach and enhancing team performance.
Overview
27
27
years of professional experience
Work History
Regional Sales Manager – North India
Govind Milk & Milk Products
10.2019 - Current
- Spearheaded brand establishment in the dairy industry
- Launched key products like Flavored Milk, Chaas, Lassi Tetra, Milk Shakes, SMP, and Pure Cow Ghee
- Expanded market reach and drove sales growth
Cluster Sales Manager – North GT/MT
VSA Health & Wellness (Raskik)
07.2020 - 01.2023
- Built operations from scratch for the startup, including CFA, distributor appointments, and manpower planning
- Successfully listed products in leading Modern Trade chains like Big Basket, Reliance, and Needs Departmental
Sales Manager – Punjab, UP & Delhi
Parag Milk Foods Ltd.
05.2018 - 10.2019
- Achieved regional sales budgets and category growth
- Conducted fieldwork to ensure fill rates and efficient retail coverage
Deputy General Manager – Himachal Region
Reliance Digital (Vivo Operations)
01.2017 - 10.2019
- Managed sell-out/sell-in processes and market expansion
- Achieved WOD (Width of Distribution) targets and executed sales strategies
- Enhanced operational productivity through training and team coordination
Head Sales (Connectivity)
Shivalik Distribution Pvt Ltd
08.2016 - 05.2018
- Company Overview: (Jio LYF Handset Operations)
- Handled TO of ₹480 Cr (Delhi NCR) and ₹300 Cr (UP West)
- Expanded handset outlets and optimized distribution governance
- (Jio LYF Handset Operations)
Cluster Head
MTS
01.2015 - 05.2016
- Company Overview: (Central & North Delhi)
- Managed TO of ₹25 Cr and a team of 20
- Expanded retailer networks and increased market share
- (Central & North Delhi)
Zonal Sales Manager
Aircel Ltd.
09.2008 - 01.2015
- Company Overview: (Haryana & Delhi)
- Promoted to Device Manager Sales in 2014
- Initiated distribution expansion and achieved ₹100 Cr annual turnover
- (Haryana & Delhi)
Area Sales Manager
Vodafone Ltd.
04.2003 - 09.2008
- Managed sales strategies and handled 3 promotions during tenure
- Strengthened the distribution network and achieved consistent growth
Sales Roles in FMCG
Godrej Tea Ltd.
08.2002 - 04.2003
- Managed distribution networks, product placement, and market mapping
Sales Roles in FMCG
Britannia Industries Ltd.
09.1997 - 08.2002
- Managed distribution networks, product placement, and market mapping
Education
MBA - Marketing
NIMS
MaharashtraDiploma in Sales & Marketing -
Madras
B.Com -
Delhi University
DelhiSkills
- Leadership and Team Management
- Sales Strategy and Execution
- Distribution Development
- Analytical and Forecasting Skills
- Cost Management and ROI Optimization
- Market Penetration and Brand Building
- Proficient in MS Office and PowerPoint
- Annual forecasting
- Market and competitive analysis
- Distribution channel management
- Consultative and relationship selling
- Business development and planning
- Sales initiatives and techniques
- Negotiations expertise
Accomplishments
- AIRCEL Best ZSM North Award (2014)
- I Mad Award from Vodafone (2007)
Personal Information
- Date of Birth: 07/29/77
- Marital Status: Married
Timeline
Cluster Sales Manager – North GT/MT
VSA Health & Wellness (Raskik)
07.2020 - 01.2023
Regional Sales Manager – North India
Govind Milk & Milk Products
10.2019 - Current
Sales Manager – Punjab, UP & Delhi
Parag Milk Foods Ltd.
05.2018 - 10.2019
Deputy General Manager – Himachal Region
Reliance Digital (Vivo Operations)
01.2017 - 10.2019
Head Sales (Connectivity)
Shivalik Distribution Pvt Ltd
08.2016 - 05.2018
Cluster Head
MTS
01.2015 - 05.2016
Zonal Sales Manager
Aircel Ltd.
09.2008 - 01.2015
Area Sales Manager
Vodafone Ltd.
04.2003 - 09.2008
Sales Roles in FMCG
Godrej Tea Ltd.
08.2002 - 04.2003
Sales Roles in FMCG
Britannia Industries Ltd.
09.1997 - 08.2002
MBA - Marketing
NIMS
Diploma in Sales & Marketing -
Madras
B.Com -
Delhi University
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