Rumana Fatima
New Delhi
Summary
Accomplished UI/UX Designer and CRO Specialist with a proven track record at Nu Reach Media, enhancing user experience and boosting conversion rates through expert application of Figma Design and A/B Testing. Skilled in leveraging data analysis for strategic decision-making and fostering effective remote collaboration. Demonstrated ability to innovate and solve complex problems, ensuring alignment with brand guidelines and market trends.
Overview
6
6
years of professional experience
Work History
UI/UX Designer Cum CRO Specialist
Nu Reach Media
01.2023 - Current
- Presented design concepts to CEO, effectively communicating rationale behind decisions and advocating for user-centric approaches.
- Designed and developed high-converting landing pages on Figma as well as 3rd party landing page builder for more than 20 clients.
- A/B tested to continuously improve page performance.
- Experience in designing and maintaining cohesive brand identities, ensuring consistency and alignment with brand guidelines.
- Integrated and managed Shopify app to enhance store functionality performance.
- Analyzed site performance and user behavior to identify areas of improvement.
- Implemented Strategies based on Data to boost AOV and other parameters.
- Major experience of collaborating with internal team and client in remote setup.
Design Cum Developement
AC Jewelers
02.2022 - 10.2022
- Delivered high-quality prototypes on schedule, enabling timely testing and validation of new designs.
- Built Landing Page and design for brand.
- Tested various product for effective marketing.
Co-Founder
HeAl Healthcare
11.2018 - 02.2022
- Studied emerging marketplace trends to determine demand for key product features.
- Implemented effective quality assurance measures, ensuring high standards for end products and customer satisfaction.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
Education
Data Science
IIT Madras
Chennai, India11.2024
Certificate - Complete Figma + UI/UX
Designer Ship Academy By Mizko
Remote2024
Bachelor of Science -
Amity University
Noida, India03.2022
Skills
- Figma Design
- Prototyping
- User Research
- Design thinking
- UX Design
- Landing Page Builder
- CRO Principles and Strategies
- A/B Testing
- Data Analysis and Co-relation
- Remote Work and Collaboration
- Communication
- Problem Solving
Timeline
UI/UX Designer Cum CRO Specialist
Nu Reach Media
01.2023 - Current
Design Cum Developement
AC Jewelers
02.2022 - 10.2022
Co-Founder
HeAl Healthcare
11.2018 - 02.2022
Data Science
IIT Madras
Certificate - Complete Figma + UI/UX
Designer Ship Academy By Mizko
Bachelor of Science -
Amity University
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