Rupali Aldar
Pune
Summary
- Salesforce Marketing Cloud Developer with 3 years of experience in email marketing campaigns and dynamic email design using HTML, CSS, SSJS, AMPscript, SQL, and GTL.
- Proficient in Email Studio, Contact Builder, and experienced in Automation Studio, Journey Builder, Mobile Studio, and Audience Builder.
- Skilled in troubleshooting, QA, and REST/SOAP API integrations for seamless data synchronization.
- Adept at enhancing customer engagement through personalized, data-driven email strategies. Knowledgeable in Agile methodologies and tools like Jira for efficient project delivery.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Software Engineer
Capgemini Pvt ltd
Pune
07.2023 - Current
- Managed advanced email campaigns, leveraging AMPscript, SSJS, and SQL for dynamic personalization
- Created personalized customer journeys in Journey Builder and implemented automation in Automation Studio
- Led a team of junior developers, providing mentorship and ensuring on-time project delivery
- Streamlined workflows to improve campaign efficiency and operational performance
- Conducted A/B testing to optimize subject lines, content, and design elements for better engagement
- Strengthened communication skills by aligning technical and business objectives effectively
- Collaborated with stakeholders to gather requirements, troubleshoot issues, and implement solutions in SFMC
Software Engineer
Capgemini Pvt ltd
Pune
11.2021 - 06.2023
- Designed and deployed targeted email campaigns in Email Studio, enhancing customer engagement
- Improved email templates using HTML, CSS, and AMPscript
- Gained hands-on experience in Journey Builder and Automation Studio for basic automations and customer journeys
- Integrated SFMC with external systems using SOAP and REST APIs for triggered sends
- Collaborated in Agile environments, managing tasks via Jira
- Consistently upskilled, earning a promotion to Senior Software Engineer
Education
B.Tech - Computer Scrience & Engineering
Fabtech Technical Campus
Sangola07.2021
Skills
- HTMl & CSS
- AmpScript
- GTL (Guided Template Language)
- SQL
- Javascript
- Salesforce Marketing Cloud(SFMC)
- Email Studio
- Contact Builder
- Automation Studio
- Journey Builder
- App Exchange
- Cloud Page
- SOAP/REST API
- Mobile Studio
- Integration
- Data Management
- A/B Testing
- Troubleshooting
Certification
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Admin Specialist
Timeline
Senior Software Engineer
Capgemini Pvt ltd
07.2023 - Current
Software Engineer
Capgemini Pvt ltd
11.2021 - 06.2023
B.Tech - Computer Scrience & Engineering
Fabtech Technical Campus
Similar Profiles
Purnashilpa WaghmarePurnashilpa Waghmare
Senior Manager at Capgemini Pvt LtdSenior Manager at Capgemini Pvt Ltd
AMULYA KETHIPALLIAMULYA KETHIPALLI
Senior Software Engineer at Capgemini Pvt LtdSenior Software Engineer at Capgemini Pvt Ltd
RAMANDEEP KAURRAMANDEEP KAUR
Senior Associate at Capgemini Pvt LtdSenior Associate at Capgemini Pvt Ltd
SUPRIYA VIVEK POTDARSUPRIYA VIVEK POTDAR
Senior Consultant at Capgemini Pvt LtdSenior Consultant at Capgemini Pvt Ltd
PRASAD JAHAGIRDARPRASAD JAHAGIRDAR
Co-founder and Director at Schego Solutions Private LimitedCo-founder and Director at Schego Solutions Private Limited