Rushikesh Joshi

Achieved approximately 40% year-over-year revenue growth through scalable acquisition strategies.
Managed end-to-end lead delivery, customer acquisition cost management, and P&L for online degree programs.
Oversaw budgeting, forecasting, and resource allocation across various marketing channels.
Enhanced organizational efficiency via data-driven decision-making and process optimization.
Collaborated with leadership to formulate strategic growth initiatives and investment planning.

• Leading three performance marketing managers, setting goals, providing guidance, and developing strategies for MOM growth, identifying channels, target audiences, budget allocation, and benchmarks.
• Collaborating with internal departments to align marketing efforts with business goals, optimizing areas, and continuously improving efficiency and effectiveness in the marketing workflow.
• Establishing and maintaining strong relationships with advertising platforms like Google, Meta, and Bing to monitor KPIs, achieve goals, and access new marketing opportunities.
• Introducing innovative tactics, collaborating with Google and Bing teams, optimizing campaigns, managing a monthly marketing budget of ~3 crores, aligning budgets with campaign priorities.
• Analyzing marketing performance data for insights, trends, and decision-making, presenting reports, staying updated on digital marketing trends, and incorporating new strategies for a competitive edge.
• Develop contingency plans for marketing campaigns, anticipate risks, and collaborate with external vendors and agencies to execute initiatives aligned with strategy and desired outcomes.

• Implemented lead generation campaigns to drive sales and revenue, focusing on strategic planning and execution of marketing campaigns.
• Managed native ad campaigns within the organization to reach a broader audience and improve targeting.
• Created performance marketing campaigns with a focus on ROI, ensuring efficient and cost-effective marketing efforts.
• Utilized Google and Facebook automation tools to optimize campaigns for high-quality traffic and leads, attracting potential customers and enhancing performance and cost efficiency.
• Maximized Facebook advertising leads by developing effective creatives, targeting strategies, and managing various campaigns like display, discovery, and Performance Max for maximum reach and engagement.
• Balanced leads from publishers, affiliates, and network partners for effective lead generation.
• Optimized conversion rates and Cost per Lead (CPL) to achieve cost-effective leads without significantly increasing costs.
• Implemented lead nurturing campaigns via social media, email, and push notifications to engage potential customers and streamline the assisted sales model, improving conversion rates.

• Lead generation campaigns increased YoY leads by 2X and conversion rate by 4X, using native ads, performance campaigns, and Google automation.
• High-quality traffic and lead campaigns from Google and Facebook were optimized, with low-cost CPL optimization.
• Social, email, and push campaigns were led, reducing inefficiencies and boosting conversions.

• Managed daily interaction with account services teams, technical troubleshooting, and client SEO and PPC campaigns for increased search presence and ROI.

• Managed SEO and social media campaigns for clients, optimizing web content and metadata, maintaining keyword lists, and monitoring rankings and search results.

• Managed team performance through regular meetings, group calls, and calls to meet growth targets, setting direction, monitoring progress, and adjusting as needed for client success.