Durgesh Ubare

• Led the digital division at SugarBox Networks with a team comprising content writers, social media specialists, and data analysis.
• Directed all aspects of content requirements at an organisational level, from digital promotions, products, entertainment, e-commerce, education, and BTL creatives.
• Drove the development and execution of a robust digital strategy, governing policies and regulations to drive continued growth, SEO management, social media marketing and digital advertising for the Sugarbox app.
• Manage relationships with external agencies and B2B partners, which included government entities, PR and freelancers.
• Monitor website performance, analyse user behaviour, and identify opportunities for website optimisation from a brand perspective.
• Collaborated with internal stakeholders to understand business requirements, target audiences, and marketing objectives and translate them into effective digital marketing initiatives.

Achievements

1. Brand positioning & architecture ether curated with the "Where the networks" tagline.

2. Launch the SugarBox brand in Hyderabad Metro, Railtel & Chennai Metro in 2021 with over 50K+ users acquired with industry-balanced CAC.

3. Consummated 3Cr worth of PR stories for Sugarbox in 2020 during the COVID period.

4. Delivered 3 B2B films with Native Films Brand

5. Brand track initiated with White Owl Research agency

6. Generated 6 critical leads for brand partnership in 2021

7. Led the entire product monitoring pan India using 200 promoters.

8. Created pitch presentations for new partner and investor communication

9.Drove Sugarbox's LinkedIn page followers organically and increased its reach from 500 to 15,000 within a year.

10. Maintained social media engagement rate between 2% to 5% for organic posts and 13% for paid posts.

• Primarily responsible for handling Content Curation, Business Development, and creation of innovative packing for promotions of videos and games products.

• Primarily responsible was assisting operations for movie partnership and alliances team and content syndication team.

• Primarily responsible was assisting operations for movie partnership and alliances team and creative team.

• Primarily responsible was to execute another handset sale to the existing user as part of an offer.