SAAKSHI RASTOGI
Digital Growth Leader
Mumbai
Summary
NMIMS alumnus & strategic marketing professional with 11+ years of expertise in delivering impactful customer lifecycle strategies and digital transformation. Adept at leveraging AI, hyper-personalization, and marketing automation to create data-driven solutions that drive customer engagement and business growth. Known for balancing strategic oversight with hands-on execution, excelling in complex business challenges, and delivering measurable outcomes.
Overview
12
12
years of professional experience
Work History
VP (Growth Lead - Liabilities)
IDFC FIRST Bank
08.2024 - Current
- Pioneered hyper-personalization initiatives, leveraging ML algorithms to tailor customer engagement strategies, improving direct attribution from digital channels in net funding contribution from 14% to 50% (₹500 Cr+ per month) for SA Book
- Crafted a comprehensive GTM strategy for activating vKYC for customers at risk of deactivation, engaging 20% of the base and converting 5% through strategic digital interventions
AVP (Growth Lead - Asset)
IDFC FIRST Bank
01.2022 - 07.2024
- Designed and executed multi-channel marketing strategies, leveraging hyperpersonalized communication, contributing to ₹200 Cr+ in monthly disbursals of personal loans via DIY journeys, achieving a 25% increase in disbursement
- Implemented marketing automation and analytics systems, reducing customer acquisition costs by 30% while increasing engagement metrics by 2X
- Increased marketing-attributed home loan acquisitions from 1% to 9%, and business loans from 2% to 15% by developing a lifecycle framework and a TOFU-centric marketing strategy
- Developed an AI-driven communication framework, leveraging cognitive biases, doubling conversion rates
Senior Associate (Digital Portfolio)
DBS Bank
01.2019 - 12.2021
- Improved revenue-generating transaction contribution by 15%, incentivizing high-ticket transactions and merchant offers
- Launched the 'digiWeekend' engagement program, driving 140%+ uptake in offers and a 10% increase in weekend spending
- Saved USD 150K+ in costs through P&L analysis, cost structure optimization, and process improvements for debit cards
- Delivered 4X channel revenue by establishing a phygital channel program for the affluent segment
- Increased lead generation by 5X and conversions by 2X by developing a lead generation model for VRM-based cross-selling
Campaign Manager (VAS)
Vodafone Idea
03.2016 - 12.2018
- Drove revenue enhancement for 7 telecom circles, contributing 50% of VAS revenue
- Launched a segmentation framework for VAS, achieving 65% revenue growth for the OBD channel
- Developed and deployed the Zero MRP SMS pack, resulting in 182% growth in subscribers and a 74% revenue increase in Maharashtra and Kerala
Transformation Project Manager (Service Delivery)
Vodafone Idea
06.2013 - 02.2016
- Led large-scale automation and digital transformation projects, improving operational efficiency by 30%, reducing processing times by 40%, and ensuring faster service delivery
Education
MBA - Marketing
NMIMS UNIVERSITY
Mumbai, India 01.2011 - 01.2013
B.Tech - Telecom
NMIMS UNIVERSITY
Mumbai 01.2008 - 01.2011
Accomplishments
- Red Hero Award - One of 3 recipients of DBS India's annual top performance award.
- HiPo Program (DBS Bank) - Selected for the elite High Potential leadership program.
- Emerging Professional Award (Aditya Birla Group) - Recognized among top 0.5% employees in a workforce of 1L+ professionals.
Passions
- Certified Paraglider
- F1 Enthusiast
Timeline
VP (Growth Lead - Liabilities)
IDFC FIRST Bank
08.2024 - Current
AVP (Growth Lead - Asset)
IDFC FIRST Bank
01.2022 - 07.2024
Senior Associate (Digital Portfolio)
DBS Bank
01.2019 - 12.2021
Campaign Manager (VAS)
Vodafone Idea
03.2016 - 12.2018
Transformation Project Manager (Service Delivery)
Vodafone Idea
06.2013 - 02.2016
MBA - Marketing
NMIMS UNIVERSITY
01.2011 - 01.2013
B.Tech - Telecom
NMIMS UNIVERSITY
01.2008 - 01.2011