Saathvika Sanath
Bengaluru
Summary
Chief Business Officer at Merako Media with expertise in strategic partnership development and market analysis. Proven ability in digital marketing strategy and client relationship management, resulting in substantial growth and enhanced operational efficiency. Committed to fostering collaboration and achieving results through effective communication and data-driven decision-making.
Overview
7
7
years of professional experience
Work History
Chief Business Officer
Merako Media
bangalore
12.2024 - Current
- Developed strategic partnerships to enhance business opportunities and market reach.
- Led cross-functional teams to implement company-wide initiatives and projects.
- Analyzed market trends to inform business strategies and decision-making processes.
- Facilitated communication between stakeholders to ensure alignment on goals and objectives.
- Enhanced operational efficiency by streamlining existing processes and workflows.
- Provided leadership and direction to the executive team in setting corporate objectives.
- Led cross-functional teams in developing product roadmaps and go-to-market plans.
- Proposed pricing and contracting strategies to implement for revenue optimization.
- Executed strategic initiatives for growth and profitability improvement.
- Monitored quality metrics to identify areas requiring improved service and customer support.
- Cultivated relationships with customers, vendors, partners and other external stakeholders.
- Hired, trained, and mentored staff members to maximize productivity.
Digital Marketing Manager
Truetiv
02.2023 - 12.2024
- Lead end-to-end digital marketing operations at Truetiv, including team hiring, workflow optimization, and expanding service offerings.
- Streamlined internal processes to boost team efficiency and client satisfaction.
- Executed successful digital campaigns across multiple channels to drive results.
- Conducted market research, utilized analytics, and provided strategic guidance to clients.
- Stayed updated with industry trends, mentoring team members, and fostering a collaborative environment.
Social Media Manager
Brandfame
05.2022 - 02.2023
- Led social media activities as Social Media Manager at Brandfame, generating impactful blogs and mentoring a high-performing team.
- Drove brand visibility with 5000+ written words and facilitated the creation of 100+ blogs per month.
- Implemented effective strategies, increased brand awareness, and optimized performance based on analytics.
- Collaborated cross-functionally to maintain consistent brand messaging and cohesive digital presence.
Social Media Manager and Business Development Officer
Merako Media
12.2019 - 05.2022
- Served as a Social Media Manager and Business Development Officer (BDO) at Merako Media, honing my skills and expertise.
- Advanced from an executive to a manager, overseeing 15+ clients and driving successful social media campaigns.
- Leveraged business development strategies to expand the client base and achieve growth targets.
- Developed and implemented innovative social media strategies, resulting in increased brand visibility and engagement.
- Collaborated with clients to understand their goals and deliver tailored solutions, ensuring client satisfaction and retention.
- Utilized data analytics to track performance and make data-driven optimizations for optimal campaign results.
- Actively contributed to the growth and success of Merako Media through my dual role as a Social Media Manager and BDO.
Property Manager
Bunker's Ashram
12.2018 - 12.2019
- Flourished as a Property Manager at Bunker's Ashram, a vibrant backpacker's hostel, overseeing all aspects of property operations.
- Managed a diverse portfolio of hostel properties, ensuring exceptional guest experiences and high occupancy rates.
- Implemented efficient processes to optimize hostel performance, from seamless check-ins to well-maintained facilities.
- Cultivated positive relationships with backpacker guests, addressing their needs and creating a welcoming environment.
- Collaborated with maintenance teams and suppliers to uphold cleanliness and safety standards throughout the hostel.
- Played a pivotal role in driving revenue growth and enhancing the hostel's reputation among the backpacker community.
- Showcased exceptional organizational and communication skills in managing hostel operations and delivering exceptional customer service.
- Contributed significantly to the success and reputation of Bunker's Ashram as a premier backpacker's hostel.
Education
Bachelor of Science - Interior Design
Jain Deemed To Be University
Bengaluru01-2023
Skills
- Strategic partnership development
- Market analysis
- Digital marketing strategy
- Client relationship management
- Data-driven decision making
- Effective communication
- Digital transformation
- Human capital management
- Human resources management
- Public relations
- Executive team leadership
- Analytical thinking
- Problem-solving
- Excellent communication
- New business development
- Results orientation
- Ethical leadership
- Marketing and advertising
References
References available upon request.
Timeline
Chief Business Officer
Merako Media
12.2024 - Current
Digital Marketing Manager
Truetiv
02.2023 - 12.2024
Social Media Manager
Brandfame
05.2022 - 02.2023
Social Media Manager and Business Development Officer
Merako Media
12.2019 - 05.2022
Property Manager
Bunker's Ashram
12.2018 - 12.2019
Bachelor of Science - Interior Design
Jain Deemed To Be University