Hi, I’m
YASH RAJ
HEALTHCARE
DELHI
Summary
A high-stakes business leader and Chief Business Officer at Medulance Healthcare, specialised in scaling complex organisations and driving exponential EBITDA growth through aggressive market penetration and fiscal discipline. Renowned for engineering a 400%+ revenue surge from 15 Crores to 76 Crores annually, I possess a rare mastery over the complete value chain—from institutional sales and P&L management to product development and global diplomatic relations. With an Engineering and ISB-Hyderabad pedigree, my career is defined by securing landmark multi-crore mandates with the Delhi State Government and dominating the PSU sector with giants like NTPC, IOCL, and BHEL. Previously, as Vice President at Byju’s, I spearheaded the launch of high-selling categories and managed massive revenue portfolios, earning recognition as an 'Inspiring Leader' for consistent 100% retention and top-tier performance. I combine analytical rigor with a 'hunter' mindset to forge elite partnerships with global ambassadors and healthcare titans, transforming startups into market leaders that define the national healthcare stack.
Overview
9
years of professional experience
Work History
Medulance Healthcare
Chief Business Officer (CBO)
05.2023 - Current
Job overview
- Exponential Revenue Scaling: Architected a 400%+ surge in annual revenue, scaling the business from 15 Crores (2023) to a dominant 76 Crores through aggressive market penetration and high-margin client acquisition.
- High-Stakes Government Relations: Secured two landmark multi-year contracts with the Delhi State Government—valued at 28 Crores and 18 Crores annually—by navigating complex regulatory landscapes and demonstrating unmatched operational excellence.
- Central PSU Market Domination: Strategically penetrated India's most prestigious Public Sector Undertakings (PSUs), securing long-term central contracts with giants including NTPC, IOCL, BHEL, and Coal India.
- National Vertical Architecture: Built the enterprise and government sales verticals from the ground up, establishing a high-performing Pan-India team across 18 major states to ensure seamless national service delivery.
- Strategic Hospital Network Expansion: Forged executive-level partnerships with India’s healthcare titans, including Medanta, KIMS, Artemis, and Narayana Health, integrating Medulance into their core emergency ecosystems.
- Geopolitical & Diplomatic Influence: Established a robust international footprint by cultivating direct relationships with Ambassadors and high-ranking diplomats from the Gulf (Qatar, Doha), Africa (Nigeria, Sudan), and Southeast Asia (Sri Lanka, Bangladesh).
- P&L Mastery & Profitability: Maintained a dual focus on top-line growth and bottom-line health, ensuring that all high-value contracts were structured for long-term profitability and sustainable cash flow.
- Advanced Funnel Management: Deployed a sophisticated, relationship-driven sales strategy, maintaining a vast and active pipeline by leveraging personal networks and high-level industrial 'intelligence'.
- Bespoke Strategy Deployment: Mastered the art of 'Strategic Personalisation,' tailoring engagement models to align with the specific priorities of diverse stakeholders, from government bureaucrats to corporate CXOs.
- Strategic 'Hunter' Methodology: Leverages a vast personal network and 'intelligence-led' sales strategies to identify and close high-value, profitable clients that others cannot access.
- Global Patient Experience & Advocacy: Revolutionised the international patient journey by leveraging deep diplomatic ties with the African Union, Gulf nations, and Southeast Asian embassies, ensuring seamless, top-tier medical care for patients from diverse global backgrounds.
- Sporting Industry Domination (BCCI & Global Bodies): Architected strategic tie-ups with the BCCI and other premier sporting bodies, positioning Medulance as the exclusive emergency response partner for high-profile international tournaments, generating significant top-line revenue, and global brand equity.
- High-Performance Human Capital Management: Built and mentored a pan-India team of elite professionals across 18 states, instilling a culture of 'Extreme Ownership' and documentation-led discipline that reduced operational lapses and maximised per-employee productivity.
- Developed and implemented strategic plans that increased company revenue by 35% within two years.
RED.HEALTHHyderabad, Delhi NCR
Vice President-Business Development
04.2021 - 05.2023
Job overview
- Spearheaded the growth journey for the company in B2B space of enterprise business and hospital business by getting mega corporates onboard like Apple, TATA, Amazon, Microsoft, Amex and Reliance for 3 to 5 years of annual contracts.
- Curated the series A funding round and successfully boarded Kalaari, Health Quad, Uber, Hiranandani and other big investors.
- Managed the entire P&L of the category and was responsible for strategic decisions, hiring and the entire business unit resulting in phenomenal growth from 80 lacs a month to now 6 crores a month.
- Collaborated with stakeholder groups across the organization to ensure business and technology alignment.
- Worked with the top names in the Hospital business like Apollo, AIG, KIIMS, Regency, and Care and brought them on board for our annual contract.
- Spearheaded thorough analysis on business-optimization projects resulting in revenue growth and smoothing the path for growth.
- Designed the entire business structure for the brand to grow in 12 other top cities alongside expansion at pan India level.
- Provided executives with analytics and decision-support tools used as the basis for reorganisation and consolidation of strategies.
- Created a smart dashboard to track and manage the performance of every individual in-depth alongside using tableau effectively.
- Regularly interacted with the Investors and presented reports on future plans of growth and was part of the leadership management of the company.
- RED.HEALTH is the leader in the medical emergency response space.
BYJU'S The Learning AppBengaluru, Noida
Vice President-Business Development
01.2017 - 03.2021
Job overview
- Managed a team of 85 associates and 6 managers with direct reporting and was responsible for 2 cr monthly revenue generation.
- Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials.
- Demonstrate progress in building a robust sales pipeline within a defined sales territory and closing new business for the organisation.
- Monitored market trends and provided regular competitor feedback to help in the acquisition and growth.
- Influenced more than 700+ employees being a top performer and highest paid incentive for an employee.
- Planned and Executed the pilot process of Byju's Training Program and trained associates to help in the company's growth.
- Developed and oversaw marketing functions to identify key marketing strategies for successful new customer acquisition and sales growth.
- Started the category of IIT and NEET from scratch and built it to be one of the hottest selling categories of the company.
Education
Delhi Technological University
B.Tech from Mechanical Engineering
2016
ISB-HyderabadHyderabad
Executive Business Management
12-2023
Skills
- Sales Navigator
- Data-driven analysis
- Government client management and relationship building
- Strategy Management
- Conflict resolution
- Team building and coaching
- Rapport-building
- Closing techniques
- Sales Planning and Development
- P&L management
- Client engagement, negotiation, and persuasion
- Government relations
- P&L management
- Strategic partnerships
- Revenue scaling
- Market penetration
- Financial reporting and analysis
- Risk Management
- Public speaking
- Cash flow management
- Profit and loss understanding
- Balance sheet reconciliations
- Business networking
- Crisis management
- Strategic partnership development
Awards
- Inducted in FICCI Healthcare Leadership Honorary Team, 2024
- National Healthcare Startup Award, 2023, Shri Piyush Goyal
- Healthcare Excellence Award, 2022, 2025, FICCI
- The Economic Times Healthcare Awards, 2022, 2024, 2025
- Global Leadership Excellence Award, 2022
- BYJU'S Inspiring Leader of the year, 2019, 2020
- Social Entrepreneur of the year, 2017, The Hero Group
Websites, Portfolios and Profiles
https://linkedin.com/in/@theemergencyman
Timeline
Chief Business Officer (CBO)
Medulance Healthcare
05.2023 - Current
Vice President-Business Development
RED.HEALTH
04.2021 - 05.2023
Vice President-Business Development
BYJU'S The Learning App
01.2017 - 03.2021
Delhi Technological University
B.Tech from Mechanical Engineering
ISB-Hyderabad
Executive Business Management