Sabir Hassan
Kolkata & Guwahati
Summary
Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.
Overview
14
14
years of professional experience
Work History
Sr. Business Manager
Brand Van Heusen (Aditya Birla Fashion)
West Bengal & North East 7 States
07.2023 - Current
- Business worth 30 Cr/Yr EBO- FOFO/COCO.
- Expertize in Small & Mid-Size Retail of total +30000 Sqft.
- Maintain L2L/Product Mix/Customer Service.
- Take-Off for negative L2L/Below IRR Doors.
- Store Launch with ATL/BTL activities.
- Help RBD for Brand Store Expansions.
Area Business Manager
Brand Van Heusen (Aditya Birla Fashion)
West Bengal & North East 7 States
04.2021 - 05.2023
- Business worth 22 Cr. of 20 Brand Retail Outlets.
- Expansion of FOFO Models with Franchisees.
- Train and Motivate SMs to drives sales for EBO and FOFO models.
- Minimize Shrinkage to 0.2% from 1%.
- Ensured customer satisfaction by handling inquiries, complaints, and returns professionally.
Area Sales Manager
Aditya Birla Fashion
North East 7 States
05.2017 - 04.2021
- Business worth 80 Cr/Yr with MDP Partner for MFL Lifestyle Brands
- Business Drive form Key Account and MBO & EBO -FOFO Model.
- Supervise Guwahati CFA distribution for EBO, Key Acc & MBO.
- Drives primary sales throw seasonal Trade Shows & monthly swatch circulation for bookings.
- Identified new business opportunities and leads for key clients/EBO-FOFO Expansions.
Area Sales In-charge
Brand Lays, PepsiCo India Holdings Pvt. Ltd. (Frito-Lay’s)
Assam, Arunachal Pradesh
01.2013 - 05.2017
- Sales and Distribution TT/Rural/Whole Sale.
- The biggest territory for PepsiCo foods North East in turnover – 27 Cr
- GTM : 16 DBRs & 30 RSS/T-SS across all channels TT, WS, Rural, MT, CSD
- Developed and significantly grew assigned territory 30% within first 2 years.
- Reduced Territory Damage to 2% from 7% annually.
- Expanded Rural Hub & Spoke Model Distribution in 1st yr. and delivered business of 15 cr. annually.
Sr. Sales Officer
Brand Dulux Paints (AkzoNobel India Ltd)
Upper-Central Assam, Mizoram, Manipur, Nagaland
04.2011 - 01.2013
- Generate sales/distribution within Dealers and Key accounts network.
- Train Painters to generate sales with loyalty programs
- Acquisition of Key accounts with focused service.
- Project Site visit for Bulk orders.
Trainee- Sale and Distribution
Brand Horlicks & OTC (GlaxoSmithKline Consumer Health Care Ltd)
South Delhi
06.2010 - 03.2011
- 1st Month learning with shadow Sr. Sales Officer
- 2nd Month conducted market research to identify potential sales opportunities & service gaps @ South Delhi market.
- 3rd Month appoint 2nd distributor at Vasant-Kunj.
- Drive Sales/Distribution to Improve Service Gaps
Education
MBA - Operations and Marketing
Institute of Marketing & Management
03-2010
BBA - Sales and Marketing
Career Concern Institute of Management & Technology
03-2007
Skills
- Fashion Retail Business 7 Yrs
- Distribution Business FMCG & FMCD 8 years
- Rural/Whole-Sale/Town Distribution Expert
- CFA Operation/Logistic
- EBO-FOFO/COCO Handling & Expansion
- Franchaisee service and management
- Key Account Management & Expansion
- Training & Development
Accomplishments
- PepsiCo Ring of Honor “2014 Batch Winner”
- PepsiCo Sales Academy “2016 Batch Winner”
- Dale Carnegie Training Program “Influence & Create Impact”
Affiliations
- Reading
- Self-Driving & Communicating with regional peoples.
- Old Motor Bike Collection.
Languages
Assamese
First Language
Hindi
Proficient (C2)
C2
Bengali
Intermediate (B1)
B1
Nepali
Beginner
A1
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Sr. Business Manager
Brand Van Heusen (Aditya Birla Fashion)
07.2023 - Current
Area Business Manager
Brand Van Heusen (Aditya Birla Fashion)
04.2021 - 05.2023
Area Sales Manager
Aditya Birla Fashion
05.2017 - 04.2021
Area Sales In-charge
Brand Lays, PepsiCo India Holdings Pvt. Ltd. (Frito-Lay’s)
01.2013 - 05.2017
Sr. Sales Officer
Brand Dulux Paints (AkzoNobel India Ltd)
04.2011 - 01.2013
Trainee- Sale and Distribution
Brand Horlicks & OTC (GlaxoSmithKline Consumer Health Care Ltd)
06.2010 - 03.2011
MBA - Operations and Marketing
Institute of Marketing & Management
BBA - Sales and Marketing
Career Concern Institute of Management & Technology
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