SACHIDANAND SINGH

• Led a high-performing sales team in the East region, delivering consistent year-over-year sales growth through strategic leadership and focused execution.
• Designed and implemented data-driven sales initiatives, driving market expansion and surpassing regional revenue targets.
• Engaged C-suite executives to include cinema advertising in their media mix with innovative, solution-oriented approaches supported by data insights.
• Increased revenues, improved market yield, and explored emerging opportunities to achieve sustained business growth.
• Expanded offerings beyond on-screen advertising by integrating digital solutions, events, and 360° brand strategies.
• Built and maintained long-term client partnerships by delivering tailored solutions to meet specific business needs and drive repeat engagements.
• Mentored and developed sales teams, fostering a high-performance culture aligned with organizational objectives.
• Monitored market trends, identified growth opportunities, and implemented strategies to capitalize on untapped market potential.

• Driving revenue growth by maximizing ad sales for Mint in the Bengal region.
• Managing corporate and retail advertisers for display ads, tenders, financial announcements, appointments, supplements, and special feature advertisements.
• Collaborating with banks, NBFCs, and other corporations for statutory advertisements, including Chairman’s speeches and UFR publications.
• Strengthening relationships with corporate clients and advertising agencies to ensure sustained business growth.
• Delivering customized media solutions to meet client needs and enhance brand visibility.
• Conceptualizing, selling, and executing impactful events to generate revenue and build brand recognition.
• Leading BTL initiatives with expertise in PR-related events in partnership with organizations such as ICC, FICCI, CII, and ASSOCHAM.
• Coordinating with internal scheduling teams to ensure timely and accurate pagination of advertisements.

· Managed the recruitment, induction, and training of insurance advisors and the in-house sales team, ensuring a motivated and high-performing workforce.

· Identified and engaged corporate clients for their investment and insurance needs while maintaining strong relationships with existing customers through regular engagement and tailored solutions.

· Provided clients with the right investment and insurance products based on their requirements and financial goals to ensure satisfaction and long-term trust.

· Consistently met or exceeded monthly sales targets set by the company by driving focused business strategies and performance optimization.

· Fostered a results-driven culture by motivating teams, enhancing productivity, and ensuring their contributions aligned with organizational objectives.

• Managed asset products such as Personal Loans and Overdraft Accounts, ensuring effective customer service and satisfaction.
• Led client relationship management, handling escalations efficiently and driving resolutions for improved customer experience.
• Analyzed MIS reports to identify trends, optimize processes, and performed credit/risk assessments for high-value applications.
• Achieved sales targets through customer retention, new business generation from existing clients, and ensuring high-quality service and satisfaction.

• Executed assigned targets and effectively marketed the organization's financial products, ensuring alignment with business objectives.
• Established and managed the DST, monitoring performance, motivating team members, and driving them towards achieving set goals.
• Developed marketing and sales strategies, identified promotional channels, and addressed customer issues and objections to enhance business growth.
• Coordinated team training within budget, worked closely with support departments, and received high praise from the Area Sales Manager for delivering exceptional client service.