Sachin Dhalari
Ludhiana
Summary
Motivated individual pursuing opportunities in fast-paced settings that stimulate professional development and provide challenging assignments, optimizing skills and capabilities.
Overview
20
20
years of professional experience
Work History
Sales Manager (Fan) Punjab .
HPL Electric & Power Ltd
Ludhiana
02.2025 - Current
- Coordinated all direct dealers and distributors to enhance operational efficiency.
- Established relationships with key clients, while maintaining existing customer base.
- Identified and developed new markets for products or services.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Managed accounts receivable and inventory control for improved accuracy.
- Analyzed primary and secondary markets to identify distribution opportunities.
- Conducted market mapping to expand dealer network effectively.
- Led a team of sales executives and dealer sales officers to drive performance.
Sales Manager
Johnson Controls Hitachi Air conditioning India Ltd
Ludhiana
04.2023 - 11.2024
- Oversaw coordination and control of direct dealers and distributors for improved performance.
- Administered accounts receivable and inventory management for distribution network.
- Cultivated secondary market opportunities with distributors to boost sales.
- Conducted market mapping to identify potential dealers and increase network size.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Utilized various software and tools to streamline processes and optimize performance (like Salesforce, etc).
Senior Area Sales Manager
Orient Electric Ltd.
Ludhiana
01.2016 - 04.2023
- Coordinated with dealers and distributors to optimize performance across regions.
- Oversaw operations management in Ludhiana, Jalandhar, Patiala, Fatehgarh Sahib, Bathinda, Abohar, Mansa,Hoshiarpur, Nawashahar, Kapurthala to enhance efficiency.
- Administered accounts receivable and maintained inventory for effective distributor operations.
- Conducted investigations into secondary market dynamics to support growth initiatives.
- Enhanced dealer network effectiveness by analyzing market potential.
- Evaluated competitors' products, pricing strategies, and marketing tactics for strategic positioning.
- Delivered training to sales personnel on advanced selling techniques and customer service standards.
Senior Territory Manager
USHA International Ltd
Ludhiana
09.2013 - 01.2016
- Controlled distributor operations and managed inventory effectively.
- Created weekly activity plans that detailed tasks required to achieve desired results.
- Developed secondary market strategies to strengthen distributor partnerships.
- Conducted market mapping to identify opportunities for dealer base expansion.
- Handled all aspects of direct dealer and distributor relationships.
- Scheduled regular visits with clients in order to build relationships and ensure satisfaction with products and services provided.
Zonal Marketing Coordinator & Trainer & ISD Manager
Sharp Business System (India) Limited
Chandigarh
10.2011 - 09.2013
- Managed comprehensive recruitment of ISDs for secondary sales roles.
- Oversaw marketing strategies within the branch to enhance visibility.
- Inspired ISDs to effectively sell products, resulting in boosted sales figures.
- Established competitive salary structures for ISD positions.
- Conducted training programs for ISDs, MTs, and TSMs on complete product range features.
- Evaluated success of campaigns by tracking relevant KPIs and metrics.
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
Sales Officer-AC
Videocon Industries Ltd
Ludhiana
04.2011 - 10.2011
- Directed complete AC sales operations at Ludhiana branch, achieving sales targets.
- Prepared weekly reports summarizing current sales performance metrics.
- Maintained relationships with SSD dealers for AC and Digiworld products.
- Delivered training for ISD of Digiworld and Next Retail on AC range specifications and features.
Team Leader (TL)
LG Electronics India Pvt. Ltd.
Ludhiana
04.2010 - 04.2011
- Managed 30 store sales executives to drive sales performance and achieve targets.
- Oversaw 15 direct dealers and 7 brand shops across Ludhiana, Patiala, Bathinda, Abohar, Mansa, Fatehgarh Sahib, Pattaran, Khanna, and Moga.
- Led training initiatives for sales executives to enhance professional development and productivity.
- Ensured target achievement for each sales executive through consistent performance monitoring.
- Monitored daily workflow to ensure adherence to established policies and procedures.
Store Sales Executive
LG Electronics India Pvt. Ltd.
Ludhiana
06.2007 - 03.2010
- Promoted LG Electronics products across diverse platforms to enhance brand visibility.
- Maintained showroom displays to showcase product features effectively.
- Managed after-sales service to ensure customer satisfaction and loyalty.
- Developed secondary schemes in collaboration with store owners to drive sales growth.
- Motivated sales team through timely support, fostering professional development.
- Ensured optimal stock levels at counters to facilitate superior sales service.
- Planned various promotional activities to boost counter sales.
Senior Sales Executive
Bedi Electronics World
Ludhiana
05.2005 - 06.2007
- Enhanced visibility of Samsung India Ltd. products through targeted promotions.
- Expanded sales team by appointing new executives to increase business opportunities.
- Managed five sales executives on Samsung floor, ensuring effective collaboration.
- Coordinated with owners on planning secondary schemes for improved engagement.
- Provided consistent motivation to sales team, fostering professional growth.
- Ensured timely stock maintenance at counter for uninterrupted sales support.
Education
MBA - Marketing
Punjab Technical University
BA - History Honors
Punjab University
10+2 -
Punjab school education board
MohaliSkills
- Basic computer knowledge
- Team leadership
- Customer relationship management
- Sales forecasting and planning
- Training development
Awards
- Best Trainee, LG Electronics India Pvt. Ltd, 4
- Best SSE, LG Electronics India Pvt. Ltd, 1
- Best LCD & PLASMA Sales Award, 11/2006
Languages
- English
- Hindi
- Punjabi
Personal Information
- Father's Name: Sh Janki Nath Dhalari
- Date of Birth: 08/27/86
- Marital Status: Married
Timeline
Sales Manager (Fan) Punjab .
HPL Electric & Power Ltd
02.2025 - Current
Sales Manager
Johnson Controls Hitachi Air conditioning India Ltd
04.2023 - 11.2024
Senior Area Sales Manager
Orient Electric Ltd.
01.2016 - 04.2023
Senior Territory Manager
USHA International Ltd
09.2013 - 01.2016
Zonal Marketing Coordinator & Trainer & ISD Manager
Sharp Business System (India) Limited
10.2011 - 09.2013
Sales Officer-AC
Videocon Industries Ltd
04.2011 - 10.2011
Team Leader (TL)
LG Electronics India Pvt. Ltd.
04.2010 - 04.2011
Store Sales Executive
LG Electronics India Pvt. Ltd.
06.2007 - 03.2010
Senior Sales Executive
Bedi Electronics World
05.2005 - 06.2007
MBA - Marketing
Punjab Technical University
BA - History Honors
Punjab University
10+2 -
Punjab school education board
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