Sachin Soni
Summary
Growth-focused marketing operator with with years of experience building scalable acquisition systems, optimizing marketing workflows, and driving measurable revenue growth. Strong expertise in marketing operations, CRM workflows, lifecycle automation, AI and data-led decision-making. Experienced in aligning marketing strategy with business growth objectives through automation and continuous optimization.
Overview
5
5
years of professional experience
Work History
Founder – E-commerce Operations
Vertiva
07.2025 - 01.2026
- Led the day to day execution of an e-commerce business, aligning product launches and marketing activity with customer growth goals
- Built and optimized internal processes for order fulfillment, customer communication, and inventory tracking.
- Used customer behavior and operational data to identify friction points and improve the buying journey.
- Introduced automation tools that reduced manual work, and improved turnaround speed.
- Monitored campaign performance and customer response to adjust execution in real time.
- Identified bottlenecks in operations, and redesigned workflows to improve turnaround time.
- Scaled internal workflows to support a higher campaign volume without affecting service quality.
Account Manager
Walnut Insurance Inc.
Remote
02.2023 - 05.2025
- Drove regional customer acquisition across Ontario by managing structured outreach campaigns, and optimizing inbound demand funnels.
- Planned and executed marketing campaigns, including email campaigns and follow-up sequences, to nurture leads and improve conversion rates.
- Managed the full customer lifecycle from lead capture to onboarding, and retention, improving overall conversion flow.
- Monitored campaign performance metrics, and adjusted messaging and outreach strategies based on data insights.
- Collaborated with Sales teams to align campaign execution with company growth objectives.
- Identified friction points in onboarding and redesigned workflows to improve speed, efficiency, and retention outcomes.
Growth Strategist (Part-time)
Ethnic Threads
Remote
12.2021 - 05.2025
- Co-founded and scaled a D2C fashion brand to 7-figure annual revenue through structured marketing systems and performance-driven growth strategy.
- Built end-to-end automation infrastructure covering lead capture, customer onboarding, lifecycle engagement, and retention workflows.
- Designed scalable marketing workflows integrating Shopify, CRM systems, Klaviyo, and analytics tools to ensure seamless data flow.
- Implemented automation frameworks that reduced manual operational effort and improved campaign turnaround time.
- Executed multi-channel marketing campaigns including email marketing, retention flows, paid traffic coordination, and re-engagement sequences.
- Monitored revenue, funnel health, CAC, LTV, and campaign performance.
- Conducted structured A/B testing across funnels, creatives, and offers to improve conversion rates, and repeat purchases.
- Continuously analyzed performance data to identify optimization opportunities and drive incremental growth.
Insurance Broker
Scoop Insurance
Welland, Ontario
08.2021 - 02.2023
- Ranked in the Top 25 performers organization-wide for revenue contribution in a high-volume acquisition environment
- Generated new business through consultative acquisition strategies and relationship-driven conversion
- Owned the full acquisition lifecycle from prospecting to onboarding, optimizing lead handling and conversion flow
- Trained and mentored new team members on client acquisition frameworks, communication strategy, and performance standards
- Managed a high-velocity pipeline while consistently exceeding aggressive growth and conversion targets
- Built repeatable onboarding workflows that improved efficiency and reduced customer drop-off
- Maintained strong compliance and documentation standards while operating in a performance-driven environment
Marketing Consultant : Applied Project
Makers Toronto
Remote
01.2021 - 04.2021
- Designed and structured customer acquisition funnels to improve lead capture, nurturing, and conversion flow.
- Developed email marketing sequences to support prospect engagement and move leads through different funnel stages.
- Built segmentation frameworks to personalize outreach, and improve response rates.
- Mapped customer journeys and identified drop-off points to optimize funnel performance.
- Analyzed campaign and engagement data to refine messaging, timing, and targeting strategy.
- Created structured documentation for funnel workflows and email execution processes to ensure consistency and scalability.
Education
Global Business Management - Marketing Management
Georgian College
Barrie, Ontario07-2021
Bachelors of Commerce - Marketing
Manipal University Jaipur
Jaipur05-2018
Skills
Core Growth Skills:
- Marketing Automation & Workflow Design
- Business growth and revenue scaling
- Campaign Execution & Optimization
- CRM & Data Integration
- Funnel Architecture & Conversion Strategy
- Lifecycle & Retention Systems
- A/B Testing & Performance Analysis
- Reporting & Dashboard Development
- Cross-Functional Campaign Collaboration
Tools:
- Meta Ads
- Email: SAS CI360, Klavio, Push Owl
- Ecom: Shopify, Microsoft Clarity, Triple Whale, Etc
- Data & Reporting: Microsoft Excel, Google Sheets, dashboard creation, Microsoft Clarity
- Automartion tools: Zapier / N8N
- AI Tools: ChatGPT, Claude, Lovable, Supabase, etc
- Analytics dashboards,Campaign tracking systems, segmentation tools, lifecycle platforms
Timeline
Founder – E-commerce Operations
Vertiva
07.2025 - 01.2026
Account Manager
Walnut Insurance Inc.
02.2023 - 05.2025
Growth Strategist (Part-time)
Ethnic Threads
12.2021 - 05.2025
Insurance Broker
Scoop Insurance
08.2021 - 02.2023
Marketing Consultant : Applied Project
Makers Toronto
01.2021 - 04.2021
Global Business Management - Marketing Management
Georgian College
Bachelors of Commerce - Marketing
Manipal University Jaipur