Sachin Arora
Karnal
Summary
Results-driven and growth-oriented Sales & Marketing professional with 23+ years of success in the pharmaceutical industry. Expertise in sales strategy, team leadership, trade management, and business development across North India. Proven record of delivering sustainable growth, launching new divisions, and mentoring high-performing teams.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Sales Manager
Softdeal/Sun Pharmaceutical-Ranbaxy (Generic)
Karnal
04.2024 - Current
- Led operations for Ranbaxy's generic division in North Zone, overseeing market penetration in Delhi, Haryana, Punjab, Himachal, J & K, and Rajasthan.
- Led sales team to achieve quarterly revenue targets.
- Managed a network of 410 stockists in North Zone, generating annual business of 60 Cr.
- Leading team of 45 persons, including 3 RBMs, 11 ABMs & 31 ISRs.
- Implemented targeted patch working strategies to improve business performance in underperforming territories.
- Focused on tier-2 & 3 towns to expand business accounts within each FLM's territory.
- Emphasized sales of high gross contribution brands to enhance overall gross contribution.
- Drove Retail working project in NORTH zone with team of 31 ISRs.
- Retail Mela drive to generate business & penetrate our brands directly at retail & RMP Drs level.
- Launched promotional activities for new and slow-moving brands.
- Appoint best stockiest of the industry for business generation.
Zonal Business Manager
Softdeal/Sun Pharmaceutical-Ranbaxy (Generic)
02.2020 - 03.2024
- Heading Ranbaxy (Generic Div.) in North Zone (Delhi, Haryana, Punjab, Himachal, J & K, Rajasthan).
- Led sales team to achieve quarterly revenue targets.
- Leading team of 45 persons, including 3 RBMs, 11 ABMs & 31 ISRs.
- Drive Retail working project in NORTH zone with team of 31 ISRs.
- Having stockiest Universe of 410 of North Zone with business of 60 Cr/annum.
- Launched promotional activities for new and slow-moving brands.
- Reviewed performance of underperforming parties and developed revival strategies.
- Appoint best stockiest of industry for business generation.
- Focused on selling high-gross contribution brands to enhance overall gross contribution.
- Focused on tier-2 and 3 towns to generate new business accounts within each FLM's territory.
- Retail Mela drive to generate business & penetrate our brands directly at retail & RMP Drs level.
Zonal Sales Manager
Cipla Ltd.
Ghaziabad
08.2015 - 02.2020
- Led team Synergy (Trade Management) in North & UP, coordinating Kashmir sales with franchisees to enhance regional market presence.
- Managed Team Synergy (Trade Management) at Cipla, focusing on secondary data generation and stockiest appointment.
- Leading the team of 5 Area Business Managers Team Synergy in UP & North.
- Handling Universe of 1000+ stockiest with 119 Cr business volume.
- Provide analytical monthly Secondary Dashboard to the Sales.
- Tracking secondary of new brands as well legend brands & inform to sales.
- Appointed best pharma stockiest by stringent process of appointment.
- Implemented closure procedures for non-performing parties to enhance overall team productivity.
- Monitored non-moving brands to reduce inventory expiry risks and improve stock management efficiency.
- Works as bridge between Stockiest & depot for better functioning & transparency.
- Initiated regional CFT (cross-functional team) meetings to address team challenges and align strategies for improved results.
- For Kashmir Team provide business support, trainings, promotional materials, Conferences/activity arrangements and field working support.
- Keep track on Kashmir sale & coordinate with team.
Sales Manager
Cipla Ltd.
Ghaziabad
05.2012 - 07.2015
- Promoted to a higher position within the company. as Sales Manager & shifted to general division, Lifecare.
- Achieved 105% with coordination of team.
- Lead the team of 6 Business Managers & 24 Territory Managers of Ghaziabad & Agra regions.
- Initiated full-day and two-hour training programs to develop team skills.
- Provided business status updates to sales team every fortnight to align on goals and performance.
- Organized meetings and webinars with leading KOLs on various medical topics to facilitate knowledge exchange.
- Contributed to the final interview panel for territory managers.
- Initiated 'Upraise' workshop for family physicians.
- Conducted audits of service and sponsor doctors' businesses.
Business Manager
Cipla Ltd.
Dehradun
08.2007 - 04.2012
- Promoted to Business Manager role & got opportunity to work with Respiratory Division of Cipla.
- Elevated five Territory Managers to business manager roles, fostering talent development and leadership growth within the team.
- Lead the team of 7 Territory Managers of Meerut region.
- Managed various brands portfolio like Asthma, COPD & AR.
- Successfully launched device Revolizer in assign territories.
- Implemented breathefree clinics and camps in micro interiors, increasing community engagement and brand visibility.
- Organized Breathefree Yatra across various parts of W.UP, enhancing brand presence and outreach.
- Coordinated peer-to-peer workshop in various secondary town of W.UP.
Territory Manager
Cipla Ltd.
Ghaziabad
02.2003 - 07.2007
- Contributed to General Division of Cipla focusing on PPI and antibiotics.
- Launched Cipla's new division, Quadra, in Ghaziabad, expanding market presence.
- Achieved 1 lac in secondary sales shortly after launch of diabetic division, Quadra.
- Managed product portfolio for antidiabetic medications.
- Successfully launched many brands like Rabicip, Levorid, Axalin etc.
Education
Diploma - CERTIFICATE IN COMPUTING
IGNOU
SAHARANPUR07-2001
B.Sc - Science
CCS Univ
SAHARANPUR01-2000
12th - Science
UP Board
SAHARANPUR01-1997
10th - Science
UP Board
SAHARANPUR01-1995
Skills
- Key Account Management
- Sales Forecasting
- Sales and Marketing Strategy
- Trade and Channel Management
- Distribution Network Optimization
- Product launches
- Secondary Sales Analytics
- Conference & Event Execution
- Team Leadership & Training
Certification
- Experiential Workshop, CONNECTIONTING THE MISSING LINK, It’s a Transformation Leadership Workshop, 08/01/15
- Managers as Performance Enablers, Two days workshop of upcoming new managers organised by Cipla, 05/01/15
- Leading Teams for High Performance, Two days Learning Module organized by LEAD-Learning and Development roadmap, Date not specified
- Finance for Non-Finance, Workshop designed by BRIANNA KNOWLEDGE RESOURCES, Date not specified
- Business Performance Star Award, Achieved Business Performance Star Award of FY-2021-22, Date not specified
- The 7 Habits of Highly Effective People, Attended workshop, Date not specified
- Certification in Advance Excel, by Expert Accounts, Date not specified
It Credentials
- DOS
- Windows
- MS-Office
- Expertise in Excel
- Internet Applications
- Certification in CIC (certificate in computing) by IGNOU
Personal Information
Date of Birth: 09/15/80
Languages
- English
- Hindi
- Punjabi
Employment Profile
- Cipla Ltd., Marketing Trainee, 04/01/02, 01/31/03, Muzaffarnagar, Uttar Pradesh
- Cipla Ltd., Territory Manager, 02/01/03, 07/31/07, Ghaziabad, Uttar Pradesh
- Cipla Ltd., Business Manager, 08/01/07, 04/30/12, Dehradun, Uttarakhand
- Cipla Ltd., Sales Manager, 05/01/12, 07/31/15, Ghaziabad, Uttar Pradesh
- Cipla Ltd., Zonal Sales Manager, 08/01/15, 02/29/20, Ghaziabad, Uttar Pradesh
- Softdeal/Sun Pharmaceutical-Ranbaxy (Generic), Sales Manager, 04/24/20, Present, Karnal, Haryana
- Softdeal/Sun Pharmaceutical-Ranbaxy (Generic), Zonal Business Manager, 02/01/20, 03/31/24, Karnal, Haryana
Abstract
Experience in new business & market development, product positioning and handling distribution network. Experience of launching new divisions like Quadra & Respi-Expansion of Cipla. Experience of handling distribution network of UP/North & providing secondary sales data to the team. Extensive experience in consistently raising sales and profitability for the company. Experience & expertise in conducting meet/conferences/training programs and other marketing activities. Track record of successful initiatives, creative thinking and ownership for attaining performance goals. Exposure of National conference like APICON, RSSDI. Managing & taking care of all manpower issues like recruitment, training, identifying, and retaining, nurturing talent and develop future manager.
Timeline
Sales Manager
Softdeal/Sun Pharmaceutical-Ranbaxy (Generic)
04.2024 - Current
Zonal Business Manager
Softdeal/Sun Pharmaceutical-Ranbaxy (Generic)
02.2020 - 03.2024
Zonal Sales Manager
Cipla Ltd.
08.2015 - 02.2020
Sales Manager
Cipla Ltd.
05.2012 - 07.2015
Business Manager
Cipla Ltd.
08.2007 - 04.2012
Territory Manager
Cipla Ltd.
02.2003 - 07.2007
Diploma - CERTIFICATE IN COMPUTING
IGNOU
B.Sc - Science
CCS Univ
12th - Science
UP Board
10th - Science
UP Board