Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Sadaf Khan

Sadaf Khan

Pune

Summary

Result-oriented Sales Leader with more than 8 years of experience working with Uber and Zomato across diverse sales models within the food tech and E-commerce industry. Passionate about cultivating customer and stakeholder relationships for business success. Adept in coaching sales teams and utilising data-driven approaches for growth. Achieved notable cluster profitability and elevated market share through nuanced strategies, positioning it as a top-ranking cluster in the city.

Overview

9
9
years of professional experience

Work History

Regional Lead (Monetisation)

Zomato Limited
Pune
02.2024 - Current
  • Relationship manager for the 4 biggest agencies (WPP, Publicis) and clients consisting of industry leaders across verticals such as CPG (HUL, Colgate), Auto (Nissan), Banking (ICICI Bank, Bank of Maharastra), and Retail (Reliance Digital, Croma) handling a portfolio of $10M with 10% MoM growth.
  • Conducting end-to-end media planning and solutioning for across the funnel marketing objectives by creating small account and campaign- specific proposals for customers and translating customer objectives into KPIs.
  • Strategically partnered with customers while maintaining strong CxO level relationships to work towards mutual business objectives.
  • Chalked out interpretable insights from deep dives and data analysis and facilitated data-driven strategic and tactical recommendations to customers, partner teams and leadership to drive change.
  • Partner up-skilling for agency POCs and their clients on the changing digital landscape and various Zomato products.

Zonal Lead

Zomato Limited
Pune
01.2022 - 01.2024
  • Conducted bi-yearly comprehensive statistical analyses across 10,000+ restaurant brands and city-wide customer segments.This ongoing initiative facilitated the identification of pivotal city and cluster trends, shaping targeted user-specific marketing strategies that significantly amplified Zomato's in-app customer experience and drove city's order growth.
  • Improved city-wide cluster's ads and commission revenue by 35% while concurrently maintaining MoM business growth.
  • Spearheaded optimization of Zomato funded voucher discount through the meticulous analysis of cohort-wise customer behaviour. Tailoring discount allocations to specific partner cohorts with strategic allocation of voucher discount budget resources during peak business periods.
  • Devised individual development plans to enhance KPI-driven performance, motivating employees towards achieving high-level goals through delivering exceptional customer service, and improved individual proficiency through daily mentoring, one-on-one discussions, and motivational strategies.
  • Coached and mentored over 200+ new hires, providing comprehensive training in product knowledge, report making, and sales pitches to facilitate their smooth transition into individual roles within the company.

Partner Growth Manager

Zomato Limited
Pune
06.2018 - 01.2022
  • Oversaw the city's second-largest ad portfolio, maintaining a monthly billing of 2.2M.Achieved a 35% growth in gross monthly value from Apr' 21 to Sept' 21 with a 98% retention of ad billing. Spearheaded a 51% growth in Zomato Pro orders by Q3 2021.
  • Worked in close tandem with the city leads to understand the local HR requirements.Planned and coordinated with placement cells from top 10 colleges, screened all the applications while conducting the first round of interviews, managed group discussions, and processes until the selection of candidates.

Senior Sales Manager

Zomato Limited
Pune
08.2016 - 06.2018
  • Focused efforts on signing up restaurants in low penetration zones & monitored their growth monthly. Achieved a 30% growth in monthly ad portfolio over 3 months
  • Migrated annual portfolio of 9.6M to the new interface that included a major transformation from fixed slot marketing to pay per click marketing.The smooth transition increased ads portfolio by 70% and a 100% client retention over 30 days, highest in the city.

Senior Marketing Associate

Uber India Systems Pvt. Ltd.
Pune
07.2015 - 07.2016
  • Collaborated with over 50 hyper-local events in the city, strategically enhancing brand visibility across diverse communication platforms.Innovatively established interactive UBER booths at social and cultural events citywide, resulting in heightened rider acquisition and engagement.Spearheaded the activation and on-ground marketing initiatives in Pune, driving a substantial surge in rider sign-ups.Managed and trained a dedicated team for on-ground marketing, effectively leveraging their skills to achieve and surpass rider acquisition targets within the city
  • Proactively engaged with over 100 corporate entities in Pune, orchestrating introductions to the Uber for Business product. Pioneered the development of a comprehensive program, streamlining the integration of the product into their operations, thereby enhancing efficiency and convenience for their business needs.

Education

Bachelor of Commerce -

Symbiosis College of Arts & Commerce
01.2015

Higher Secondary Certificate -

Symbiosis College of Arts & Commerce
01.2012

Skills

  • Stakeholder Management
  • Coaching & Mentoring
  • Negotiation
  • P&L Management
  • Market Analysis
  • Team Management
  • Advertising
  • Performance Marketing
  • Sales Cycle Management
  • Project and Program Management
  • Client Relationships
  • Meetings and presentations
  • Pitch Creation
  • Objection Handling

Websites

Accomplishments

Designed and executed an award-winning, nationwide brand-awareness campaign by creating a tailored cluster-specific strategy replicated pan-India, showcasing expertise in innovative marketing, brand consistency, and cross-functional coordination.

Timeline

Regional Lead (Monetisation)

Zomato Limited
02.2024 - Current

Zonal Lead

Zomato Limited
01.2022 - 01.2024

Partner Growth Manager

Zomato Limited
06.2018 - 01.2022

Senior Sales Manager

Zomato Limited
08.2016 - 06.2018

Senior Marketing Associate

Uber India Systems Pvt. Ltd.
07.2015 - 07.2016

Bachelor of Commerce -

Symbiosis College of Arts & Commerce

Higher Secondary Certificate -

Symbiosis College of Arts & Commerce

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Sadaf Khan