Sadanand K N

Responsibility: Acquiring NTB customers from competition for CASA acquisition. Handling 130 CR value portfolio customers. Interacting regularly with existing portfolio customers and increasing the book size by 20% by year-end. Identifying existing customers who meets the Imperia program criteria and flag/Race them by upgrading under the Imperia program. Achieving MTD and YTD Targets for Liability, TD, Asset & Income Achieving Top Line targets for various products like LI, MF etc.

• Responsible for the pan-India direct sales vertical.
• Conducting stall activities and marketing campaigns to enhance brand visibility and acquire corporate customers.
• Conducting activities in premium clubs thereby acquiring HNI clients.

• Led a team of 5 executives managing a cluster of 15 branches, including a strategic branch focused on lending under the Bharat Enterprises Channel.
• Drove significant business growth by acquiring new clients for overdrafts, term loans, and commercial vehicle financing, resulting in a 25% increase in revenue across the cluster.
• Developed and maintained strong relationships with key stakeholders, ensuring a steady pipeline of leads and successful cross-selling of insurance and wealth management products.
• Spearheaded the onboarding of new DSAs, achieving 100% of monthly targets consistently.

• Acquired new business for corporate cards from top corporates like Infosys, Siemens, and Cloudera.
• Managed credit limits and ensured targets were met, achieving high spend targets within the region.
• Fostered strong relationships with branch and operations heads to streamline onboarding processes for new corporate clients.

• Drove sales and service delivery for commercial and domestic customers in solar energy solutions.
• Educated clients on solar power benefits and led successful digital marketing campaigns, achieving quarterly sales targets.
• Awarded Preferred Channel Partner for Q1 2021 by Prominous Solar.

• Managed 5 channel partners and significantly increased postpaid penetration by 15% within the SME segment.
• Executed high-impact marketing campaigns, improving brand visibility and customer engagement across key industrial hubs and IT SEZ parks.
• Achieved top-tier customer satisfaction scores by enhancing service quality and product offerings.

• Managed a customer base of 50,000 in the SME segment, driving incremental revenue and customer retention.
• Led a service-to-sales initiative, acquiring new customers from the existing base, significantly contributing to gross adds.
• Maintained zero churn among high-value clients (Club 10 base) through targeted engagement and service campaigns.

• Handled service issues for HNI clients, ensuring timely resolution and maintaining strong client relationships.
• Facilitated renewals and reinvestments by staying in constant communication with clients, boosting revenue for the zone.

• Managed a subscriber base of 15,000 in COCP, IOIP, and VIP segments, conducting service camps and relationship calls to enhance customer satisfaction.

• Handled client complaints, resolving issues within the turnaround time and ensuring high levels of customer satisfaction.

• Enhanced business development by signing high-value merchants and managing relationships with over 200 merchants across Chennai.