Summary
Overview
Work History
Education
Timeline
Generic

Sadiq Siddiqui

Senior Product Manager

Summary

10+ years of work experience in Product Management, E-commerce and Entrepreneurship, building & scaling tech products – as Sr Product Manager - Amazon, Business Head at Dunzo, Co-founder and COO of Racoon Digital (e-commerce marketplace), Growth Initiatives at Agrostar (Agri-input marketplace), Sales Lead - Lenovo.

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work History

Senior Product Manager

Amazon
11.2020 - Current
  • Product Owner - Suite of products for Amazon India Supply chain to optimally plan long term and short term storage capacity requirements and minimizing costs, using ML based time-series forecasting models, solvers and simulations
  • Worked with multiple stakeholders - Business, Operations and Tech for gathering requirements, delivering products and driving adoption

Senior Program Manager

Amazon
05.2019 - 11.2020
  • Launched and scaled Amazon Flex App in India - This app enables anyone with valid drivers license to deliver packages for Amazon - with features like registration, verification, training, work discovery, last-mile delivery and receive payments
  • Lead initiatives like user growth, onboarding funnel optimization, labour capacity planning, driver experience and delivery experience for Amazon Flex

Business Head - Bangalore

Dunzo
09.2018 - 04.2019
  • P & L Owner for hyper-local delivery marketplace for Intra-city courier, food, grocery, medicine, pet food delivery services
  • Lead Demand generation, merchant growth & monetization, delivery fleet expansion through a 10 member team for Bangalore

Head – Growth & Strategic Projects

Agrostar
02.2016 - 11.2017

AgroStar is a direct to farmer m-commerce platform having more than 5 Million farmers, where they can avail crop advisory & get agri-inputs delivered at their doorstep. I worked closely with the founders to scale the business and deliver on several strategic and business critical projects.

  • Product Owner – Build product charter for AgroStar farmer app and CRM platform managing a team of 4 PMs
  • Drove customer acquisition (1 Million farmers) & retention (60% repeat rate) and increasing Cx Life Time Value


Co-founder & COO

Racoon Digital (www.racoon.in)
10.2013 - 02.2016

The Racoon is an e-commerce marketplace that enabled graphical artists to merchandise their art on phone cases, posters, frames & t-shirts, and providing customers with a wide range of their favorite designer merchandise. As a founder, I led product, BD and operations. In FY 2015-16, we successfully fulfilled over 150,000 orders while generating INR 6 Cr in revenues.

  • Product Owner: product roadmap and execution for Consumer-Mobile platform & Operations platform (Order, inventory management & Vendor management, Artist Interface & reconciliation)
  • Built capacity to fulfil 5000 orders per day; Built a thriving community of artists to create interest based content with over 500 artists, 250K product listings & 20 vendors

Retail Manager

Lenovo India
05.2012 - 10.2013

Responsible for INR 110 Cr annual business through 47 exclusive & 45 multi-brand stores across 2 states, leading a sales team of 12 members

Larsen and Toubro

Software Engineer
07.2008 - 06.2010

Product Development Life Cycle: Requirement gathering, design, coding and testing in C/C++

Education

MBA -

Indian Institute of Management
Calcutta
06.2010 - 03.2012

Bachelor of Engineering -

LD College of Engineering
Ahmedabad
07.2004 - 04.2008

Timeline

Senior Product Manager

Amazon
11.2020 - Current

Senior Program Manager

Amazon
05.2019 - 11.2020

Business Head - Bangalore

Dunzo
09.2018 - 04.2019

Head – Growth & Strategic Projects

Agrostar
02.2016 - 11.2017

Co-founder & COO

Racoon Digital (www.racoon.in)
10.2013 - 02.2016

Retail Manager

Lenovo India
05.2012 - 10.2013

MBA -

Indian Institute of Management
06.2010 - 03.2012

Larsen and Toubro

Software Engineer
07.2008 - 06.2010

Bachelor of Engineering -

LD College of Engineering
07.2004 - 04.2008
Sadiq SiddiquiSenior Product Manager