Sagar Tirkhunde
Senior research executive
Mumbai
Summary
Curiosity has always been my compass - it's what led me to the world of branding, marketing, and consumer behaviour. Currently working in Mumbai: dive into what makes people tick, tell stories that resonate, and help brands find their voice in a crowded world. Whether it's building a strategy from scratch or refining a message until it just clicks, I'm all in. I believe the best marketing doesn't feel like marketing - it feels like a connection. And great branding? That's the soul of it all. Always up for a good conversation about psychology, creative campaigns, or just what caught your eye on your feed today.
Overview
6
6
years of professional experience
14
14
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Senior Executive-Research
Tilt Brand Solutions
Mumbai
04.2024 - Current
- Developed custom GPT solutions that enabled the strategy team to efficiently build frameworks and reduce the time required for comm scans.
- Developed a scatter graphs with the help of GWI data where you can understand the emerging and established behaviours of various demographics or specific brand consumers.
- Build a pivot tables with keyword data from different brands/Industries to help us evaluate annual trends and identify even the smallest shift in consumer behaviours.
Research Executive
Tilt Brand Solutions
MUMBAI
03.2023 - 05.2024
- I worked on secondary research and a marketing communication scan of several companies as a member of the strategy team. wherein the research's findings were applied to develop brand strategies for several brands, such as Bisleri, HIL, Sonodyne, IndusInd Bank Santoor, TVS, Duroflex, Oziva, Aprillia, Snapchat, PayTM, A23, Surf Excel, Soframycin, Fitpass, Netflix, Swiggy, Canva, Birla Pivot, Groww, Ather, Kingfisher, LnT housing, Google, Whirlpool, CPP, FSH, Sebamed, WeWork, 82E, Redbull, Munch and Lectrix.
Marketing Trainee
Tilt Brand Solutions
MUMBAI
10.2022 - 03.2023
- Mastered consumer behaviour tools such as GWI. Website traffic analysis tools like SEMrush and SimilarWeb. Keyword analysis tools like AnswerThePublic and Google Keyword Planner. Social listening tools like Falcon (Brandwatch). and research tools like Statista and Warc.
Intern
Tilt Brand Solutions
MUMBAI
07.2022 - 09.2022
- Company Overview: The group comprises of brand and communications consultancy Tilt Brand Solutions and digital agency Vector Brand Solutions, and video and content production unit StudioQ.
- I was part of a research team that worked on various industries and presented the CEO and management team with our findings on the category.
- The group comprises of brand and communications consultancy Tilt Brand Solutions and digital agency Vector Brand Solutions, and video and content production unit StudioQ.
Senior Executive
Blue Star Limited
MUMBAI
04.2021 - 04.2022
- Among the refrigeration products I worked on were Visi Coolers and Deep Freezers.
- Supervised the B2B sales of 13 districts, which included 9 direct dealers, 3 distributors, and 4 national accounts.
- Kept up strong contacts with OEM clients and direct clients.
- Addressed Direct customers' customer service needs.
- For four separate FMCG brands, I collaborated with two different sticker providers.
- Supervised an 11-person internal team made up of 5 employees, 2 commercial developers, 2 customer service agents, and 2 warehouse managers.
- Managed the logistics and merchandising for the Nagpur division.
- In the previous ten years, Nagpur Division had never reached its maximum slab; we did so in Q3 of 2020. We met every goal we set, even throughout the pandemic.
Management Intern
Mahindra Lifespace Developers Ltd.
MUMBAI
12.2019 - 01.2020
- In Mumbai's Andheri area, I was employed on two projects called Vicino and Vivanta.
- Working to onboard and activate channel partners for these projects.
- Throughout the first two months of my internship, I gathered data from 68 channel partners.
Summer Intern
IIFL (India Infoline Group)
MUMBAI
05.2019 - 06.2019
- Studied and learned about stock market technical and fundamental analysis.
- Worked on analyzing and forecasting the performance of stocks.
Sales Intern
Britannia Industries Limited
MUMBAI
02.2019 - 02.2019
- It was a short internship where my task is to sell Britannia rusk.
Education
MBA - Master of Business Administration - Marketing/Marketing Management, General
Chetana's R. K. Institute of Management & Research
Mumbai,India 01.2018 - 01.2020
Bachelor of Engineering (B.E.) - Computer Engineering
D Y Patil College of Engineering Akurdi
Pune, India 01.2012 - 01.2016
Some College (No Degree) -
New Arts Commerce And Science College Ahmednagar
Ahmednagar,India 01.2010 - 01.2012
Some College (No Degree) -
Vikhe Patil Sainik School Pravaranagar
Ahmednagar,India 01.2004 - 01.2010
Skills
Global web Index (GWI)
undefinedCertification
C++ Language
Awards
- Best Organizer
- Winner E4
- Bronze at National level
Current Position
Senior Research Executive at Tilt Brand Solutions
Timeline
Senior Executive-Research
Tilt Brand Solutions
04.2024 - Current
Research Executive
Tilt Brand Solutions
03.2023 - 05.2024
Marketing Trainee
Tilt Brand Solutions
10.2022 - 03.2023
Intern
Tilt Brand Solutions
07.2022 - 09.2022
Senior Executive
Blue Star Limited
04.2021 - 04.2022
Management Intern
Mahindra Lifespace Developers Ltd.
12.2019 - 01.2020
Summer Intern
IIFL (India Infoline Group)
05.2019 - 06.2019
Sales Intern
Britannia Industries Limited
02.2019 - 02.2019
MBA - Master of Business Administration - Marketing/Marketing Management, General
Chetana's R. K. Institute of Management & Research
01.2018 - 01.2020
Bachelor of Engineering (B.E.) - Computer Engineering
D Y Patil College of Engineering Akurdi
01.2012 - 01.2016
Some College (No Degree) -
New Arts Commerce And Science College Ahmednagar
01.2010 - 01.2012
Some College (No Degree) -
Vikhe Patil Sainik School Pravaranagar
01.2004 - 01.2010
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