Sahana Sarkar
Gurugram
Summary
A versatile marketing, content & social media professional with a proven ability to manage multiple priorities while building collaborative, high-performing teams and fostering a positive work culture. Experienced across SaaS, eCommerce, EdTech, D2C, B2C, FMCG, B2B, and FinTech, with a strong understanding of competitive landscapes, pricing strategies, customer behaviour, and market positioning. Successfully strengthened brand presence across social media platforms through data-driven marketing strategies, KPI tracking, CTR optimisation, and performance-focused campaign execution.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Team Leader +Senior Content & Creative Specialist
Paramantra
04.2025 - 09.2025
- Directed a content and creative team of 6+ members, improving editorial quality scores by 40%.
- Developed GTM-aligned content strategies, boosting inbound leads by 30% and improving MQL-to-SQL conversion by 25%.
- Increased content engagement by 3.2x across multi-channel campaigns.
- Collaborated with product and design teams to develop high-conversion assets, enhancing overall marketing effectiveness.
- Executed B2B lead generation campaigns for IT services, resulting in a robust pipeline of qualified inbound leads.
- Analysed campaign ROI and pipeline contribution using analytics dashboards to inform strategic adjustments.
- Enhanced organic visibility through targeted SEO techniques. through on-page/off-page SEO.
- Oversaw Google Ads campaigns to drive targeted traffic. and paid campaigns to maximise ROI.
- Evaluated team performance and provided constructive feedback to improve daily goal achievement.
Team Leader+ Content Specialist & Copy Editor
Resume Example
06.2024 - 03.2025
- Led team of 10 writers globally, fostering collaboration and content quality.
- Supervised global content moderation, ensuring 100% compliance with APA and CMS standards.
- Produced SEO-optimised resumes, blogs, and website content that increased organic traffic by 70%.
- Built frameworks that doubled brand recall and decreased bounce rates by 18%.
- Developed multi-format content, including job posts, landing pages, and email campaigns.
- Applied SEO tactics to ensure content aligned with emerging market trends.
Content Development Manager
Loveinstore Technologies Pvt Ltd
06.2022 - 12.2022
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
- Created product listings & A+ content for Fortune 500 brands (Haldiram, Zydus Wellness, India Gate), increasing CTRs by 45% on Amazon & BlinkIt.
- Manage Google Ads and paid campaigns to maximise ROI.
- Tracked KPIs (traffic, engagement, conversions) using tools like Google Analytics, Search Console, and CRM dashboards to inform marketing strategies.
- Generate actionable insights to optimise marketing performance.
- Coordinated with design teams to deliver 50+ e-commerce banners, increasing campaign response rates by 22%.
- Strengthened vendor-client partnerships, achieving repeat business from 80% of accounts.
- Manage marketing budgets, timelines, and performance targets.
Senior Content Specialist / Digital Marketer
Nature's Clear Pvt. Ltd.
12.2021 - 06.2022
- Spearheaded SEO and product content for the U.S. supplements market, increasing organic visibility by 110% in six months.
- Executed email marketing campaigns, boosting open rates by 38% and sales conversions by 15%.
- Managed team of 5+ creatives (writers, freelancers, SEO, social media, design), streamlined workflows to cut turnaround time by 25%.
- Analysed market trends and consumer behaviour to inform content strategy and boost user engagement.
- Collaborated with sales and product teams to align marketing initiatives with overall business objectives.
Sr. SEO Copywriter / Copy Editor
TradeTracker.com
01.2020 - 02.2022
- Optimised content for Shops.ae, achieving 95% YOY organic traffic growth.
- Improved CTRs through SEO-driven product descriptions, contributing to 50L+ monthly sales uplift.
- Managed blog content and created informative product descriptions using a CMS, improving audience engagement.
- Led a team of 7+ copywriters, raising content accuracy and reducing revisions by 35%.
- Maintained content calendar to schedule social media posts and promotional banners, enhancing promotional visibility.
- Focused on providing a seamless and enjoyable experience for customers during interactions.
- Kept updated on current retail promotions to assist customers effectively.
- Manage Google Ads and paid campaigns to maximise ROI.
Content Manager
The Remote Life
10.2019 - 12.2019
- Developed and executed comprehensive content strategies to elevate brand engagement and drive conversions.
- Developed and implemented content strategies tailored to marketing funnel stages. and strategy for marketing as per the stages of the marketing funnel.
- Managed multi-channel digital marketing campaigns, optimising performance through data analysis and A/B testing.
- Implemented SEO best practices to enhance content visibility and search rankings across platforms.
- Collaborated with cross-functional teams to align content initiatives with overall marketing objectives.
- Analysed market trends to inform strategic content development. and audience insights to inform content creation and distribution strategies.
Technical Content Writer & Team Lead
Vinkom Solutions
08.2018 - 10.2019
- Led creation and management of technical content for diverse projects, aligning with brand standards and audience needs.
- Trained and mentored junior writers, improving content quality and team efficiency.
- Improved customer engagement by 33% through clear, user-friendly messaging.
- Analysed content performance metrics using tools like Google Analytics and SEMrush to refine content strategies.
- Executed content marketing initiatives across blogs, email, and social media, targeting improved user engagement.
- Collaborated with cross-functional teams to develop integrated marketing strategies that improved user engagement.
Technical Content Writer + Team Lead
Azureink
08.2017 - 07.2018
- Developed data-driven content strategies for SEO and lead generation.
- Increased site visibility by 30% and improved SERP positioning for target keywords.
- Analysed campaign performance to identify improvement areas and optimise ROI, informing future content strategies.
- Utilised advanced tools like SEMrush and Google Analytics for campaign insights.
- Managed cross-functional teams to execute strategic digital marketing projects, ensuring timely delivery and alignment with business goals.
- Led content development initiatives, strengthening brand storytelling and increasing audience engagement.
Educational Content Editor & Curator
Tagmycollege
08.2016 - 07.2017
- Managed content strategy for education portals, enhancing page engagement by 50% through informative and interactive blogs.
- Conducted keyword research and SEO optimisation, enhancing organic search rankings and driving increased visibility.
- Analyzed performance metrics to refine content strategies, driving continuous improvement in audience engagement.
- Collaborated with cross-functional teams to align content with marketing goals, ensuring cohesive messaging across platforms.
- Developed data-driven marketing campaigns, increasing lead generation by 30% within one year.
Education
Bachelor of Arts - English (Hons)
North Bengal St. Xavier’s College
Jalpaiguri, West Bengal07-2013
Master of Arts - English Literature & Language
Amity University
Noida10-2015
Skills
- Microsoft Office
- Communication Skills
- Strategic Planning
- Team supervision
- Campaign management
- Cross-functional collaboration
- YouTube Ads
- LinkedIn Marketing
- Facebook Ads
- Ahrefs
- Email Marketing (SMS)
- Blogging
- Designrr
- WordPress
- SEMrush
- Google Console
- Google Trends
- Google Adwords
- Google Analytics
- Google Keyword Planner
- Content Strategy
- Creative Writing
- Ad Script
- SurferSEO
Languages
French
Hindi
Bengali
English
Certification
- Certified Digital Marketing Professional (CEP), Oct 2022 — Apr 2023
- Additional Certifications in Communication, Psychology, and Foreign Languages
Accomplishments
- Drove 120% organic traffic growth and achieved 5–10% MoM uplift through data-backed SEO and performance strategies.
- Boosted lead-to-MQL conversion rates to 25–35% (industry avg: 13%) via full-funnel content optimisation.
- Achieved 20–45% CAC reduction through targeted campaign experimentation and automation workflows.
- Increased content engagement by 3.2x across GTM-aligned campaigns and CXO-level assets.
- Managed 30L–40L monthly ad budgets across Google, Meta, and LinkedIn Ads to deliver measurable ROI and pipeline impact.
Custom
- Influencer Campaign Manager at DRIM, Remote (May 2023 — April 2024)
- Content Manager at British Youth International College, Remote (Jan 2024— May 2024)
- Content Development & Digital Marketing at The ArtLogic, Remote (May 2024 — Aug 2024)
Timeline
Team Leader +Senior Content & Creative Specialist
Paramantra
04.2025 - 09.2025
Team Leader+ Content Specialist & Copy Editor
Resume Example
06.2024 - 03.2025
Content Development Manager
Loveinstore Technologies Pvt Ltd
06.2022 - 12.2022
Senior Content Specialist / Digital Marketer
Nature's Clear Pvt. Ltd.
12.2021 - 06.2022
Sr. SEO Copywriter / Copy Editor
TradeTracker.com
01.2020 - 02.2022
Content Manager
The Remote Life
10.2019 - 12.2019
Technical Content Writer & Team Lead
Vinkom Solutions
08.2018 - 10.2019
Technical Content Writer + Team Lead
Azureink
08.2017 - 07.2018
Educational Content Editor & Curator
Tagmycollege
08.2016 - 07.2017
Bachelor of Arts - English (Hons)
North Bengal St. Xavier’s College
Master of Arts - English Literature & Language
Amity University