Dynamic Senior Creative Writer and Content Strategist at Greater Than Educational Technologies, adept at crafting compelling narratives and managing high-impact projects. Proven track record in enhancing audience engagement through strategic content development and meticulous proofreading. Strong interpersonal skills complemented by expertise in communication analytics, driving stakeholder satisfaction and program success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Creative Writer & Content Strategist
Greater Than Educational Technologies
Hyderabad
02.2022 - Current
Collaborated with cross-functional teams, subject matter experts, and internal designers to translate complex concepts into engaging storytelling formats and multimedia scripts.
Audience Engagement: Design communication assets specifically engineered to drive audience adoption, utilizing structured narrative techniques to simplify information, maximize knowledge retention, and elevate enterprise goals.
Quality Focus: Serve as the primary editorial gatekeeper for produced collateral, ensuring all materials are accurate, error-free, grammatically flawless, and strictly adhere to institutional brand and style guidelines.
Managed multiple concurrent communication project pipelines, prioritizing workflows and maintaining quality control to meet tight delivery timelines.
Created and curated high-impact capability decks, training materials, and internal communications, aligning messaging with organizational objectives and audience needs.
Senior Student Success Specialist
BYJU'S (Think and Learn Pvt. Ltd.)
Bangalore
05.2020 - 02.2022
Stakeholder Management: Managed diverse portfolio of premium clients and stakeholders as strategic advisor, driving engagement, product adoption, and alignment with programmatic goals.
Measure Impact: Analyzed communication metrics, feedback loops, and performance data to generate actionable insights on stakeholder sentiment and program efficacy.
Strategic Advisory: Leveraged data analytics to recommend strategic communication pathways and intervention plans, directly improving retention rates, maximizing satisfaction scores, and driving future growth initiatives.
Coordinated consistent follow-up communications to provide stakeholders with timely and relevant information.
Facilitated high-volume, rapid-response communications for B2B stakeholders (MakeMyTrip) and B2C users (Uber), resolving critical escalations across chat, voice, and email platforms to enhance stakeholder engagement.
Navigated complex stakeholder interactions with empathy and initiative, building rapport and diffusing friction through clear, solution-oriented messaging.
Recognized as a Top 6 Performer for enhancing Stakeholder Satisfaction (CSAT) scores by standardizing communication protocols and resolving issues quickly.
Reporting Intern
India Today
Kolkata
06.2016 - 07.2016
Public Relations & Field Reporting: Covered the declaration of regional election results, requiring rapid information synthesis and real-time communication delivery under strict journalistic deadlines.
Interviewing & Analysis: Conducted on-ground surveys and attended high-level press interviews (including with the Hon'ble Chief Minister), demonstrating strong interpersonal confidence, initiative, and fact-gathering capabilities.
Assisted in preparing detailed reports for editorial and research teams.
Conducted data analysis to support feature articles and news segments.
Collaborated with journalists to gather relevant information and sources.
Education
Bachelor of Arts - Mass Communication and Journalism
Amity University
Noida, India
Higher Secondary Education - Commerce: Accounting
Kendriya Vidyalaya No. 1 Salt Lake
Kolkata, India
Skills
Content strategy
Copywriting
Proofreading and copyediting
Communication analytics
CRM systems
Microsoft Office
Interpersonal communication
Certification
Script Writing for Nonfiction Video, Amy DeLouise (Translating to Corporate Multimedia Strategy)
Video Script Writing, Rick Allen Rippert
Languages
English, C2 Proficient - Native-level command of writing, editing, and storytelling
Hindi, Proficient
Bengali, Intermediate
Skills
Internal Communications Strategy, Global Stakeholder Management, Cross-functional Collaboration, Change Management Support, Capability Decks & Impact Reports, Leadership Messaging & Emails, Corporate Newsletters & Guidebooks, AP / Chicago Manual of Style, Proofreading & Copyediting, Microsoft Office Suite (Teams, Word, PPT), Communication Analytics & Reporting, CRM & Content Management Systems