Generative and Agentic AI
Saheb Singh Lall
Senior Presales Solution Architect
Gurgaon
Summary
Experienced presales and solution architect with 13 years of strong background in consultative sales, technology presales and expertise in digital experience, marketing technology, digital commerce and customer data platform. Adept at Industry Knowledge spanning across BFSI, Retail, Travel, Hi-tech, Manufacturing, and Life sciences sectors and committed to delivering innovative solutions tailored to each industry unit's unique needs.
Overview
2025
2025
years of professional experience
4
4
Certifications
Work History
Senior Presales Solution Architect
Adobe
2 2021 - Current
- Leading EMEA offshore Data Pod and collaborating with existing and prospective customers to craft and present compelling services and solution propositions based on a deep understanding of customer objectives and priorities.
- Led end-to-end deal sales cycle including customer discovery, proposal creation, pricing & estimation, use cases solution mapping and SOW/contract creation for Adobe Experience Platform, App Services & Adobe Journey Optimizer services to facilitate delivery of a comprehensive solution.
- Partnered with the account teams, delivery teams, product engineering and professional services sales executives to deliver business growth and customer success/ROI.
Business Development and Go-To-Market Lead
Tata Consultancy Services
07.2017 - 02.2021
- Proactively pitched tailored offerings to new and existing customers as part of GTM Initiatives with Design-led solutions embracing Digital Channels, Digital Marketing, Digital Content & UX
- Consulting Experience includes:
1. Consultative approach to customer engagement for leading retail Bank and leading Airline South Africa
2. Digital Experience Platform Evaluation and Requirement Mapping for leading financial services provider in UK
Business Development Manager
Tata Consultancy Services
06.2015 - 07.2017
- Created Solutions and Offerings focusing on Enterprise Mobility, Consumer Mobility, UX Design and Campaign Management, Identify opportunities to up-sell/cross-sell to existing TCS Customers.
- Participated in Leading Industry events: Sitecore Digital Destiny, Adobe Symposium, India Mobile Congress.
Consultant
Computer Sciences Corporation ( DXC )
08.2012 - 04.2014
- Lead pre-sales activities as part of SAP mobility division responsible for effort estimation, designing client specific solutions and development of SOW documents
Consultant
The Principal Consulting
03.2012 - 08.2012
- Developed workflows for cross mobile platforms to ease client's business process and enterprise modules.
Software Developer
Tech Mahindra
10.2010 - 03.2012
- Designed customized mobile workflows of SAP HR, CRM and MM modules for ease of automotive business.
Education
PGPM - Marketing And Business Analytics
Great Lakes Institute Of Management
Chennai 04.2014 - 2015.03
Bachelor of Engineering Technology - Computer Science
Panjab University
Chandigarh 08.2006 - 2010.05
Skills
- Presales and Solution Architecture
- Consultative sales
- Solution Selling
- Business and Technical requirements understanding
- Account mining
- Client Presentations
- Digital Experience and Marketing Technology
- Adobe Experience Platform
- Adobe Real-Time Customer Data Platform
- Adobe Journey Optimizer
- Adobe Customer Journey Analytics
- Shopify Commerce
- Meta and Google Ads
Accomplishments
- Led and supported conversion of $20M+ Adobe Professional services deals across EMEA and North America Region over ~4 years through GTM, Pre-Sales & Consulting Activities
- Led Go-To-Market initiative for MVP Packages and Health Check offerings for Adobe Experience Platform.
- Authored Architecture point of view for Multi-Market Adobe Experience Platform Rollouts
- Authored Travel Ribbon: A point of view for Airline use cases spanning across Adobe Experience Platform
- Winner of Q4 EMEA Functional Award (2024), Best Account Team (2023), Big Bet Boss Award (2022)
Certification
Sales Accredited in Adobe Advertising Cloud , Adobe Experience Manager and Adobe Target
Interests
Digital Marketing and Advertising
Football (Liverpool FC Fan), Home Improvement
Timeline
Adobe Experience Platform Qualified Exam
07-2021
Sales Accredited in Adobe Advertising Cloud , Adobe Experience Manager and Adobe Target
10-2019
Professional Business Practitioner in Adobe Experience Manager
08-2019
Business Development and Go-To-Market Lead
Tata Consultancy Services
07.2017 - 02.2021
Certified in Digital Marketing Program in Association with Google
07-2017
Business Development Manager
Tata Consultancy Services
06.2015 - 07.2017
PGPM - Marketing And Business Analytics
Great Lakes Institute Of Management
04.2014 - 2015.03
Consultant
Computer Sciences Corporation ( DXC )
08.2012 - 04.2014
Consultant
The Principal Consulting
03.2012 - 08.2012
Software Developer
Tech Mahindra
10.2010 - 03.2012
Bachelor of Engineering Technology - Computer Science
Panjab University
08.2006 - 2010.05
Senior Presales Solution Architect
Adobe
2 2021 - Current
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