Sahil Verma
Mumbai
Summary
Digital Marketing Specialist with 4.5 years of experience in crafting and executing brand strategies across various industries within an advertising agency. Expertise in media planning, channel management, and integrating digital and traditional media to elevate brand visibility. Adept at performance marketing, leveraging data-driven insights to optimize campaigns and align with business KPIs. Demonstrated success in driving measurable results, fostering strong client relationships, and leading teams to exceed goals in dynamic, fast-paced environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Director
PHD Media - Omnicom Media Group
10.2023 - Current
- Orchestrated marketing efforts that enhanced brand visibility and accelerated growth for top-tier companies in the automotive and aviation sectors.
- Led Annual Operating Plan (AOP) discussions, analyzing market trends, evaluating competitors, and introducing innovative ideas to optimize brand positioning and enhance market share.
- Achieved 89% annual growth for Audi by developing and executing optimized media strategies that streamlined the sales funnel, increasing lead conversion rates and driving higher customer engagement.
- Delivered measurable business outcomes for global initiatives, cultivating strong client relationships and providing strategic insights that supported brand success and long-term growth.
- Coordinated cross-functional teams to implement multi-channel media plans, ensuring alignment with client goals and maximizing the effectiveness of all campaigns.
- Utilized key performance indicators (KPIs) and analytics tools to evaluate and fine-tune media strategies, resulting in improved ROI and client satisfaction.
- Clients Handled: Audi, Porsche, Singapore Airlines, OPPO
Group Head - Media Planner
PHD Media
06.2022 - 09.2023
- Led the development and execution of comprehensive digital marketing strategies, aligning them with client business objectives and ensuring adaptation to evolving industry trends and market dynamics.
- Consulted B2C brands on implementing advanced digital tools like MMM, VBB, and 360-degree performance tracking technologies.
- Drove excellence in digital marketing efforts through effective leadership and teamwork.
Senior Business Analyst
Merkle Sokrati
12.2020 - 05.2022
- Managed B2C clients in e-commerce and BFSI sectors, including Tata CLiQ, IDFC First Bank, and others, driving brand growth and customer engagement.
- Directed the strategic planning and execution of high-impact digital campaigns, optimizing campaign ROI and meeting brand KPIs.
- Analyzed campaign performance using data-driven insights, refining strategies to maximize campaign effectiveness and exceed goals.
- Leveraged expertise in digital platforms like Facebook Ads Manager, DV360, Google AdWords, LinkedIn Campaign Manager, and others to manage cross-channel campaigns and drive results.
Education
Bachelor of Technology - Electronics And Telecommunications
Bharati Vidyapeeth College of Engineering
Pune05.2021
Higher Secondary Education -
Tender Heart School
Ranchi03.2017
Skills
- Campaign Management
- Full-Funnel Management
- Performance Marketing (BTL)
- Search Engine Marketing (SEM)
- Data Analytics
- Meta
- Programmatic Ads
- PPC
- Branding (ATL)
- Integrated Planning
- D2C Advertising
- Customer Relationship Management (CRM) - Salesforce
- Team Management
- Customer Success
- Media Buying
- Brand Strategy
- Email Marketing
- MS PowerPoint and MS Excel
Certification
- Google Analytics
- Google Adwords
- Meta Planning and Buying
Timeline
Associate Director
PHD Media - Omnicom Media Group
10.2023 - Current
Group Head - Media Planner
PHD Media
06.2022 - 09.2023
Senior Business Analyst
Merkle Sokrati
12.2020 - 05.2022
Bachelor of Technology - Electronics And Telecommunications
Bharati Vidyapeeth College of Engineering
Higher Secondary Education -
Tender Heart School
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