Sai Kasyap
Hyderabad
Summary
Business Analyst with 4.5 years of experience across Banking, Healthcare, and MarTech. Skilled in requirement gathering, client account management, analytics, and reporting, with proven success in delivering data-driven solutions that improved KPIs by up to 12% and reduced churn by 50%. MBA in Business Analytics (SCMHRD, 2023) with expertise in SQL, Power BI, Snowflake, MS Office, ServiceNow, and Jira.
Overview
8
8
years of professional experience
Work History
Senior Business Analyst
Zeta Global
04.2025 - Current
- Company Overview: MarTech CRM Platform
- Managed 4 client accounts, driving solution design, requirements gathering, and delivery with 95% on-time execution.
- Processed and analyzed 50M+ customer records in Snowflake SQL, uncovering insights that boosted conversions by 12%.
- Designed Power BI dashboards & Excel trackers to automate KPI reporting, saving 30+ hours/month of manual work.
- Implemented LOE and hours-tracking framework, improving project planning accuracy by 25%.
- Supported end-to-end campaign management and KPI monitoring, contributing to 8–10% lift in engagement.
- MarTech CRM Platform
Business Analyst
IDFC First Bank
07.2023 - 01.2025
- Company Overview: Retail Banking (Credit Cards & Digital Products)
- Partnered with business, engineering, and product teams to launch 2 new products and deliver 25+ feature enhancements, ensuring alignment with strategic goals.
- Led UAT for multiple projects, managing 100+ test cases, achieving 98% coverage, and ensuring 95% defect resolution before go-live.
- Served as SPOC for all data requests, generating insights on customer segmentation and product adoption that reduced customer churn by 50%.
- Co-developed and maintained 50+ BRDs and 10+ business checklists, streamlining processes and improving requirement clarity.
- Presented performance dashboards and KPI insights to senior leadership, directly influencing quarterly business strategy.
- Retail Banking (Credit Cards & Digital Products)
Healthcare Data Analyst
Accenture
02.2018 - 07.2020
- Company Overview: US Healthcare & Insurance Analytics
- Analyzed healthcare claims and provider data, driving 15% faster claim resolution through improved reporting and root-cause analysis.
- Delivered 15+ automated reports/dashboards in SQL and Excel that improved SLA tracking accuracy by 30%.
- Collaborated with client teams to implement process enhancements, reducing operational effort by 20+ hours/week.
- Conducted data validation & quality checks, achieving 99% data accuracy across projects.
- US Healthcare & Insurance Analytics
Education
MBA - Business Analytics
SCMHRD
Pune01.2023
Bachelor of Science - ECE
GRIET
Hyderabad05-2017
Skills
- Business Analysis
- Requirement Gathering
- BRDs
- UAT
- Agile
- Client Account Management
- Data & Analytics
- SQL
- Snowflake
- Oracle
- Power BI
- Excel
- Data Visualization
- Project Tools
- Jira
- ServiceNow
- MS Office
- SharePoint
- Visio
- Domain Expertise
- Banking
- Credit Cards
- Digital Products
- MarTech
- CRM
- Campaigns
- Healthcare
- Claims
- Provider Analytics
Websites
Timeline
Senior Business Analyst
Zeta Global
04.2025 - Current
Business Analyst
IDFC First Bank
07.2023 - 01.2025
Healthcare Data Analyst
Accenture
02.2018 - 07.2020
MBA - Business Analytics
SCMHRD
Bachelor of Science - ECE
GRIET
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