SAI VENKATESH
PRODUCT DEVELOPMENT & CAMPAIGN MANAGEMENT
Pune
Summary
Proactive and Result Oriented Individual with knowledge on Market Trends along with hands on experience regarding Product capabilities, Product development ,Performance Management & Campaign Management with broad- set of product analysis, sales and Operational Skills. Talented and Enthusiastic with more than 6+ years of experience in Financial/Marketing Domain with Excellent Interpersonal, Communication, Relationship building and Team Leading Skills.
Overview
7
7
years of professional experience
30
30
years of post-secondary education
3
3
Certifications
5
5
Languages
Work History
Sales Manager (LAP-SME)
Bajaj Finance Ltd
Visakhapatnam, Andhra Pradesh
05.2017 - 03.2018
- Sourcing new sales opportunities through Inbound lead Follow up and outbound cold calls and emails.
- Ensuring Follow-ups by the passed on leads from the appropriate data and make sure to convert them into prospective leads.
- Prospecting, convincing on financial planning on how to manage their liabilities and converting leads
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Area Sales Manager ( Mortgage & HL)
PNB Housing Finance Ltd
Guntur, Andhra Pradesh
04.2018 - 12.2021
- Analyzed financial status for loan feasibility, managing a 187 Cr portfolio.
- Led 14 loan officers, producing 91 Cr in funded loans, and recruited new talent.
- Handled channel partners, generating additional business and nurturing leads.
- Maintained knowledge of loan products, underwriting, and processing procedures.
- Implemented and optimized operational flows, utilizing software like Kastle, ACE, Salesforce.
- Monitored market trends, maximizing sales and staying competitive.
- Facilitated process implementation, ensuring successful deliveries and client satisfaction.
- Enhanced team productivity and focus on high-value tasks for improved sales efficiency.
- Led targeted training programs, educating staff on product benefits and service capabilities.
Campaign Manager (Acquisition & Retention-B2B)
Bajaj Finance Ltd
Pune
12.2021 - 03.2022
- Achieved 121% volume generation through successful campaign management.
- Analyzed KPIs for recent market performance, identifying trends and demonstrating campaign success.
- Boosted conversion rate from 2.12% to 4.83% on conventional channels.
- Led and mentored a marketing team, enhancing knowledge and skills.
- Collaborated with cross-functional teams for long-term business solutions.
- Efficiently managed budget and resources, maximizing marketing ROI.
- Applied problem-solving skills, resulting in improved overall market performance.
- Achieved a 47% contribution through active stakeholder management.
- Conducted regular training and follow-ups with the sales team for gap identification and solution provision.
App Performance & Capability Management
Bajaj Finance Ltd
Pune
03.2022 - Current
- Led 6-manager team in activating funnel management across online and offline customer franchises, collaborating with Marketing, IT, and App stakeholders.
- Solely developed and delivered Store Locator Capability project, boosting app clicks from 4.3L to 26L, unique visits to 8.1L, and achieving a 7.8% conversion rate.
- Managed My Cart Enquiries functionality, resulting in a 4.3% conversion rate.
- Enhanced business capabilities, tracking performance, and achieving a 7% increase in overall lead conversion.
- Successfully led teams to meet production, quality, and safety goals.
- Conducted root cause analysis and implemented preventive measures with technical resources resulting in effective performance management
- Implemented and tracked quality and continuous improvement initiatives, ensuring departmental accountability.
- Developed, tracked, and analyzed key performance measurements, leveraging analytical tools.
- Compiled research data and delivered professional presentations, recommending operational improvements based on quantitative analysis.
Education
Bachelor of Science - Mechanical Engineering
04.2001 - 04.2017
MBA - Marketing & Operations
04.2001 - 04.2015
Skills
Project Management & Business Analysis
Data Analysis & Reporting
Capability Management
Product Launch &Sales Tracking
Campaign Management & Promotions
Stake Holder Management
Certification
Certified Product Manager - BFL
Accomplishments
- Achieved Prestigious HEROES award for exceptional contribution on App Capability development & Store Locator delivery on time at BFL
- Achieved Star Achiever Award by contributing 26% of Business volume through Automated Campaign Management System ( ACMS) at BFL.
- Advancement in role from Unit Manager to Senior Unit Manager in same team basis exceptional performance
- Achieved Highest Digital Penetrator certifications through effectively helping with business volume by 34% through ACE platform at PNBHFL
- Advancement in Role ( AM-2 TO M1) at PNB housing finance ltd
Timeline
Six Sigma Yellow Belt by Kennesaw state University
10-2024
Certified Project Manager by Google
12-2023
Certified Product Manager - BFL
08-2023
App Performance & Capability Management - Bajaj Finance Ltd
03.2022 - Current
Campaign Manager (Acquisition & Retention-B2B) - Bajaj Finance Ltd
12.2021 - 03.2022
Area Sales Manager ( Mortgage & HL) - PNB Housing Finance Ltd
04.2018 - 12.2021
Sales Manager (LAP-SME) - Bajaj Finance Ltd
05.2017 - 03.2018
K L University - Bachelor of Science, Mechanical Engineering
04.2001 - 04.2017
Xaviers Institute of Management & Entrepreneurship - MBA, Marketing & Operations
04.2001 - 04.2015