Saijal Suneja
Gurugram
Summary
Specialist in Marketing and Business Development, with key focus in brand elevation and business growth through strategic insights and innovative solutions. Demonstrated success in digital marketing strategy, market research, and brand development. Expertise in driving collaboration and achieving impactful results in marketing, business development, client acquisition, and team management.
Overview
7
7
years of professional experience
Work History
Head of Marketing
ConnectedStars & iMarketo
10.2024 - 01.2026
- Key Clients: Microsoft, BrickRed Solutions, Directful, Omega Technical Solutions, FullBore.
- Marketing Consultancy: Advising U.S.-based clients in the creation and optimization of their marketing funnel, suggesting tech, data, content, and media-driven solutions, with a specialization in digital marketing.
- Team Management: Training and management of 20+ resources spread across different departments (Design, account management, marketers, media professionals, developers, etc.).
- Business Development & Internal Marketing: Closing potential new clients by presenting customized pitch decks for content, platform, and brand strategy, while also spearheading our internal products and services—AI agents, Vision AI, website builders, data annotation software, etc.
- P&L Responsibilities: Solely responsible for client retention, revenue, and upsell targets for the organization.
Team Lead, Account Management (Digital)
FOXYMORON
05.2021 - 12.2023
- Key Clients: Led a 9-member team on Kingfisher, Western Digital Corporation - SanDisk, WD, WD_Black, Yellow, Organic Tattva, and Uniqlo.
- Multi-vertical Expertise: In-depth understanding of Production, Media, Tech, Influencer, Web (UI/UX), social commerce, Phygital, and Experiential (AR/VR/MR).
- Creative Production & Content Strategy: Led projects on award-winning films with A-list talent: SRK, Alia Bhatt, and Abhishek Bachchan, and led the content marketing strategy to optimize campaigns by creating high-impact content for the right platform, in the right format.
- Strategic Digital Marketing: Annual Operating Plans (AOPs), brand playbooks, customized platform strategies, and communication approaches, which brought tangible success by increasing social presence by 15.5x in two years and lead generation campaigns resulting in 2.6x achieved versus planned.
- Business Management and Maximisation: Handling business of over 3 CR (quarterly), with end-to-end ownership of global client accounts, including P&L, SOW creation, contract negotiation, etc.
- Global Brand Positioning: Cracking award-winning brand spaces and repositioning of WD, WD Black, and SanDisk, which resulted in us winning the global creative mandate (MENA, EU, APAC, NA, SA).
Associate Account Manager (Digital)
DENTSU
12.2020 - 05.2021
- Key Clients: Led a three-member team on Subway India, Suzuki Arena, and Maruti Suzuki Driving School.
- Social and Digital Strategy: Brand positioning, Annual Operating Plans (AOPs) for Subway, global-level communications, and platform approach for Suzuki Arena.
- Brand Management: Creating brand guidelines, digital marketing playbooks. Social and digital campaign planning, execution, and analysis.
Brand Services Executive (Digital)
FCB Ulka
05.2019 - 12.2020
- Key Clients: Vistara, Club Vistara, RoohAfza, RoohAfza Fusion, Safi, Hamdard Honey, DSM Nu-Shakti, Google, and Berger Paints.
- Project lead on PM Cares Sangeet Setu: a first of its kind, 3-day, PMO-led fundraiser for COVID relief, achieving viewership of 480M across digital platforms.
- Brand Launch and Consumer Testing: Vistara Airlines International Launch and Club Vistara Brand Launch, Positioning, and Consumer Testing for Nu Shakti.
- Execution and strategic lead on digital campaigns: #AsYouLikeIt, #DoubleDose, #PutImmunityFirst, #AskMoreFromYourDrink, #VistaraVirtualSafety, #HateIsGreat, etc.
- Converting Digital Retainers: DSM Nu-Shakti, Hamdard RoohAfza, RoohAfza Fusion, and Honey.
Education
BBA - Communications Major in Advertising and Branding
FLAME University
Pune01.2019
CBSE 10+2 -
Delhi Public School
Gurgaon01.2016
Skills
- Marketing strategy
- Client relationship management
- Team leadership
- Project management
- P&L oversight
- Business development
Internships And Social Work
- Zeno Communications, Intern: Digital marketing and PR execution for Ducati, Smartron and The Times Internet.
- Aman Movement, Intern: National Anti-Ragging and Women Distress Helpline of India.
Accomplishments
Gold - AFAQS Marketers' Excellence Award - Best Viral Video (2023)
Timeline
Head of Marketing
ConnectedStars & iMarketo
10.2024 - 01.2026
Team Lead, Account Management (Digital)
FOXYMORON
05.2021 - 12.2023
Associate Account Manager (Digital)
DENTSU
12.2020 - 05.2021
Brand Services Executive (Digital)
FCB Ulka
05.2019 - 12.2020
BBA - Communications Major in Advertising and Branding
FLAME University
CBSE 10+2 -
Delhi Public School