Saikat Dutta
Media Sales & Marketing
Noida
Summary
Pragmatic professional with 23 years of experience in leadership roles. Adept at implementing strategic business plans, driving revenue growth and improving operations. Collaborative and dedicated to building and leading talented and motivated individuals with proven track record of successfully adhering to organizational objectives.
Strong background in strategic planning, business development, revenue mobilization and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
22
22
years of professional experience
12
12
years of post-secondary education
3
3
Languages
Work History
COO
Patanjali Media Pvt Ltd
New Delhi
12.2022 - Current
- Taking care of revenue generation for 8 channels of Aastha Network wherein revenue is generate through advertising sales on Tv channels, digital platforms & content syndication.
- Also responsible for revenue generation for international market UK, USA & Canada.
- Oversee divisional marketing, new product development & content generation for TV as well as digital platform.
- Align organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed business plans to evaluate cost projections.
- Refine organizational structure to consolidate, streamline, and delineate necessary functions.
- Manage procurement activities to secure resource acquisitions at best possible cost.
- Oversee day-to-day operations to keep organization running smoothly while meeting business goals.
- Monitor and analyze industry trends to identify opportunities for organizational growth and competitiveness.
- Initiate strategy to drive company growth and increase market share and profitability.
National Sales Head
TV Today Network Ltd. ( Aaj Tak)
Delhi NCR
01.2020 - 12.2022
- Taking care of advertising sales for Aajtak ( HD) & Good News Today (GNT)& ISHQ Fm nationally.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded assigned targets by building, directing, and motivating high-performing sales team.
- Developed sales strategy based on consumer buying trends and market conditions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
General Manager - Sales
Sun Tv Network Ltd
New Delhi
08.2016 - 01.2020
- Managed revenue of 240 cr approx for 10 channels of Sun network ( GEC, NEWS, Movies, Kids, Music channels)
- Drove year-over-year business growth while leading sales operations, strategic vision, and long-range planning.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures,
- Developed and maintained relationships with customers and suppliers through account development.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Developed and implemented strategies to increase sales and profitability.
Vice President
Independent News Services Pvt Ltd ( India TV)
Noida
04.2014 - 08.2016
- Managed a portfolio of 140 cr of advertising sales from North & East market of India
- Managed employees to maximize productivity while training staff on best practices and protocols.
- Increased company growth through collaboration with sales and marketing departments.
- Established performance goals for department and provided methods for reaching milestones.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
Assistant Vice President
Asia Tv Ltd - UK ( Zee Entertainment)
London
07.2013 - 04.2014
- Reviewed, identified, updated and prioritized strategic initiatives to increase Zee Tv, Zee Cinema & Zing revenue in UK & Europe.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Assistant Vice President - Sales
Zee Entertainment Enterprises Ltd
New Delhi
02.2012 - 07.2013
- North Head for HD channels of Zee network ( Zee Tv, Zee Cinema, Zee Studio, Zee cafe & Ten Sports) also managing revenue for Hindi movie channels SD channels - Zee Cinema, Zee Premiere, Zee Action & Zee classic.
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive increase in revenue.
- Achieved previous FY billing by first 4 months of FY.
Senior Sales Manager
ABP Entertainment Pvt Ltd
Kolkata
02.2011 - 02.2012
- Regional Head of East for newly launched Bengali GEC channel of ABP group
- Developed sales strategy based on research of consumer buying trends and market conditions
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Connected with prospects through trade shows, cold calling and local-area networking.
Manager Sales
STAR India Pvt Ltd
Kolkata
04.2004 - 01.2011
- Managing advertising sales of STAR Plus, Star One, Star Gold, Star Utsav, Star Movies, Star Jalsa & Channel V
- Recorded exponential sales growth, implemented management strategies in enhancing sales growth.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
Sales Manager
Zee Entertainment Enterprises Ltd
kolkata
12.2001 - 05.2005
- Managed Adsales of Zee Tv, Zee Cinema, Zee News & Zee Bangla.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Established business relationships with new or existing customers.
Education
Ph.D. - DIGITAL MARKETING
JIS UNIVERSITY
KOLKATA 08.2021 - Current
MBA - Marketing & Finance ( FT)
Visva Bharati University
Kolkata 06.2000 - 06.2002
CA Intermediate - Accounting, Finance, Taxation, Management, Law
Institute of Chartered Accountants of India
Kolkata 05.1997 - 05.2002
BCOM ( Hons) - Accounting, Mathematics, Management, Taxation
St. Xavier's College ( University of Calcutta)
Kolkata 05.1995 - 04.1998
Certificate in Digital Marketing & Strategy - Digital Marketing
Squared Online
London 12.2013 - 06.2014
Skills
Business administration
Accomplishments
- Aaj tak HD grew from 13 cr to 52 cr in 2 years recording 4X growth in 2 years.
- Sun tv North & East revenue grew to 215 cr from 170 cr approximately in 2 years.
- India tv revenue of North & east grew by almost 20 cr in 1 year.
Timeline
COO
Patanjali Media Pvt Ltd
12.2022 - Current
Ph.D. - DIGITAL MARKETING
JIS UNIVERSITY
08.2021 - Current
National Sales Head
TV Today Network Ltd. ( Aaj Tak)
01.2020 - 12.2022
General Manager - Sales
Sun Tv Network Ltd
08.2016 - 01.2020
Vice President
Independent News Services Pvt Ltd ( India TV)
04.2014 - 08.2016
Certificate in Digital Marketing & Strategy - Digital Marketing
Squared Online
12.2013 - 06.2014
Assistant Vice President
Asia Tv Ltd - UK ( Zee Entertainment)
07.2013 - 04.2014
Assistant Vice President - Sales
Zee Entertainment Enterprises Ltd
02.2012 - 07.2013
Senior Sales Manager
ABP Entertainment Pvt Ltd
02.2011 - 02.2012
Manager Sales
STAR India Pvt Ltd
04.2004 - 01.2011
Sales Manager
Zee Entertainment Enterprises Ltd
12.2001 - 05.2005
MBA - Marketing & Finance ( FT)
Visva Bharati University
06.2000 - 06.2002
CA Intermediate - Accounting, Finance, Taxation, Management, Law
Institute of Chartered Accountants of India
05.1997 - 05.2002
BCOM ( Hons) - Accounting, Mathematics, Management, Taxation
St. Xavier's College ( University of Calcutta)
05.1995 - 04.1998
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