Hi, I’m
Sainath Nuvvula
SEO - AGM
Bengaluru,KA
Summary
Experienced Senior SEO Manager at BankBazaar, managing a team of 23 professionals and driving efforts to improve conversion rates. With over 11 years in the role, adept at developing and executing SEO strategies to enhance online visibility and drive organic growth. Passionate about maximizing results and leading collaborative initiatives to strengthen BankBazaar's digital presence.
Overview
13
years of professional experience
1
Certification
Work History
BankBazaar
Senior SEO Manager
04.2023 - Current
Job overview
- Lead and manage the SEO team to drive organic growth and improve online visibility for BankBazaar's financial products and services.
- Develop and implement comprehensive SEO strategies tailored to company goals, including keyword research, content optimization, and technical SEO.
- Monitor and analyze website performance using tools such as Google Analytics, SEMrush, and Google Search Console to track key metrics and identify areas for improvement.
- Collaborate with cross-functional teams to optimize website architecture, content strategy, and user experience to enhance search engine rankings and drive traffic.
- Stay updated on industry trends and algorithm changes to adjust strategies accordingly and maintain a competitive edge in the digital landscape.
- Report regularly on SEO performance, including traffic, keyword rankings, and conversion rates, to stakeholders and senior management.
BankBazaar
SEO Manager
05.2022 - 04.2023
Job overview
- Managed and executed SEO campaigns to increase organic traffic and improve search engine rankings for BankBazaar's products and services.
- Conducted keyword research and analysis to identify high-value opportunities and optimize content for targeted keywords.
- Implemented on-page and off-page SEO techniques, including meta tags, link-building, and social media strategies, to enhance website visibility and authority.
- Utilized data analytics to measure campaign performance, identify trends, and make data-driven recommendations for optimization.
- Collaborated with content creators, developers, and designers to ensure SEO best practices were integrated into website content and design.
BankBazaar
Team Lead
04.2019 - 07.2021
BankBazaar
Senior SEO Analyst
10.2017 - 03.2019
JGI GROUP and JAIN UNIVERSITY
SEO Analyst
08.2015 - 10.2017
Job overview
- Analyzed and optimized SEO strategies for JGI GROUP and JAIN UNIVERSITY, leading to improved online visibility and increased traffic.
- Conducted comprehensive keyword research to enhance content relevance and drive organic growth within the educational domain.
- Collaborated with content creators and web developers to implement on-page SEO techniques and improve website performance.
- Monitored website analytics to track key metrics and identify opportunities for optimization and improvement.
- Contributed to the development of digital marketing initiatives to enhance brand awareness and engagement within the educational sector.
Institute of Marketing.inBangalore
SEO Lead Analyst
08.2013 - 08.2015
Job overview
- Served as SEO Lead Analyst at Institute of Marketing.in, a subsidiary of NRK DIGITAL PRIVATE LIMITED, based in Bangalore.
- Contributed to enhancing the online presence and visibility of Institute of Marketing.in through strategic SEO initiatives.
- Collaborated with cross-functional teams to implement effective SEO strategies aligned with business objectives.
- Played a key role in optimizing website performance and driving organic traffic growth within the digital commerce sector.
- Leveraged expertise in digital marketing platforms to support the development and maintenance of marketplaces.
- A child company of NRK DIGITAL PRIVATE LIMITED
NRK DIGITAL PRIVATE LIMITEDBangalore
Web Developer
11.2012 - 08.2013
Job overview
- Developed and maintained websites for NRK DIGITAL PRIVATE LIMITED, a leading digital commerce company in Bangalore.
- Collaborated with designers and content creators to create visually appealing and user-friendly websites.
- Ensured adherence to web development best practices and standards to optimize website performance and user experience.
- Contributed to the development of custom digital commerce platforms for clients in various industries.
- A leading digital commerce company in Bangalore
Education
ISBR
EMBA from Marketing & SME
12.2022
University Overview
GPA: 82%
OHC
Diploma in Marketing
12.2022
University Overview
GPA: Qualified Assessment
Jawaharlal Nehru Technological University
Bachelor of Technology from Electronics and Communication
12.2012
University Overview
GPA: 61.3%
Sri Chaitanya Educational Institutions
Intermediate from Math’s Physics and Chemistry
12.2008
University Overview
GPA: 79.8%
Bhashyam Public School
SSC from Math’s Physics and Chemistry
12.2006
University Overview
GPA: 88.16%
Skills
- SEO Strategy Development
- Keyword Research and Analysis
- On-Page and Off-Page SEO
- Technical SEO
- Content Optimization
- Analytics and Reporting
- Script Writing for SEO Automation
Websites
Certification
- Google Analytics
- Google AdWords
- HubSpot INBOUND certified
- E marketing academy
- Social Media
- Search engine optimization
- Web Analytics
Personal Information
- Father's Name: N.venkata subbaiah
Projects And Achievements
Conversion Rate Optimization (CRO) Initiative for BankBazaar, Led the CRO initiative at BankBazaar, focusing on optimizing conversion rates across the platform., Conducted a thorough analysis of website traffic, user behavior, and conversion funnels to identify opportunities for improvement., Implemented targeted CRO strategies, including website design enhancements, call-to-action optimization, and user experience improvements tailored specifically for BankBazaar's audience., Utilized A/B testing and data analysis to measure the impact of CRO initiatives and iterate on successful approaches., Achieved a 32% increase in website conversion rates within 7 months, resulting in improved lead generation and customer acquisition for BankBazaar.
Analytical Skills
- Data Analysis: Ability to analyze and interpret complex data to drive SEO strategy and business decisions.
- Performance Metrics: Proficient in measuring and reporting on key performance indicators (KPIs) related to SEO and digital marketing efforts.
Work Role
- Analyzing and evaluating website visitor data to assess effectiveness and quality of traffic.
- Monitoring, compiling, and analyzing incoming website traffic to derive insights and inform strategies.
- Generating reports on web traffic performance and insights to guide decision-making.
- Tracking and evaluating time spent on the website to identify areas for improvement.
- Conducting thorough reviews of HTML and page layouts for optimization opportunities.
- Implementing monthly monitoring routines to ensure ongoing website health.
- Addressing crawl errors and resolving website issues to enhance performance.
- Conducting comprehensive website examinations to identify areas for enhancement.
- Recommending and analyzing website changes, providing cost-effective and beneficial solutions.
- Performing competitive analysis and reviewing main keywords and phrases for search engine optimization.
- Resolving duplicate Meta tags and ensuring compliance with Google Webmaster Tools guidelines.
- Implementing strategies for search engine optimization, social media optimization, and search engine marketing.
- Managing social media platforms to enhance brand visibility and engagement.
Disclaimer
I do hereby declare that the information furnished above is true to the best of my knowledge.
Timeline
Senior SEO Manager
BankBazaar
04.2023 - Current
SEO Manager
BankBazaar
05.2022 - 04.2023
Team Lead
BankBazaar
04.2019 - 07.2021
Senior SEO Analyst
BankBazaar
10.2017 - 03.2019
SEO Analyst
JGI GROUP and JAIN UNIVERSITY
08.2015 - 10.2017
SEO Lead Analyst
Institute of Marketing.in
08.2013 - 08.2015
Web Developer
NRK DIGITAL PRIVATE LIMITED
11.2012 - 08.2013
ISBR
EMBA from Marketing & SME
OHC
Diploma in Marketing
Jawaharlal Nehru Technological University
Bachelor of Technology from Electronics and Communication
Sri Chaitanya Educational Institutions
Intermediate from Math’s Physics and Chemistry
Bhashyam Public School
SSC from Math’s Physics and Chemistry