POOJA DUBEY
Hyderabad
Summary
Dynamic marketing leader with a proven track record at Tibarumal Jewels, driving revenue growth and digital transformation. Expert in customer acquisition strategies and cross-functional collaboration, achieving a 40% increase in qualified leads. Adept at leveraging analytics for strategic decision-making while fostering high-performing teams to exceed business objectives.
Overview
17
17
years of professional experience
Work History
MARKETING HEAD-Consulting Roles
Tibarumal Jewels
Hyderabad
05.2024 - Current
- Lead the marketing function for a premium luxury jewellery retailer, driving revenue growth, digital transformation, customer acquisition, and brand strategy.
- Drove marketing initiatives that contributed to ₹15-20 Crore monthly online revenue.
- Manage ₹15 Lakh monthly marketing budgets and ₹1.5 Crore event budgets.
- Increased qualified lead generation by 40-50% through omnichannel campaigns.
- Improved customer conversion by 15-20% through campaign optimization and sales collaboration.
- Increased customer retention by 5-10% with targeted CRM and lifecycle marketing initiatives.
- Led integrated campaigns across Meta, Google Ads, WhatsApp, Email Marketing, Social Media, CRM, Influencer Marketing, and retail activations.
- Deliver executive dashboards and marketing analytics to support leadership decision-making.
- Partner closely with Sales, Merchandising, Creative, and Digital teams to align commercial objectives.
ZONAL SALES HEAD - INDIA & UAE
Opulentus Overseas Careers
03.2019 - 03.2024
- Led regional commercial operations, business growth, customer acquisition, and strategic partnerships across India and Dubai.
- Oversaw operations in Hyderabad, Bangalore, Mumbai, Pune, Delhi, and Dubai, ensuring alignment with regional growth objectives.
- Achieved ₹5-6 Crore annual business revenue before the pandemic, contributing to overall market stability.
- Directed business development and regional expansion strategies.
- Managed operations across Hyderabad, Bangalore, Mumbai, Pune, Delhi, and Dubai.
- Forged strategic partnerships with universities, licensed immigration consultants, and recruitment firms to enhance service offerings.
- Established partnerships with universities, licensed immigration consultants, and recruitment firms.
- Successfully shifted customer acquisition to digital engagement during COVID-19 through webinars and online consulting.
- Implemented KPI dashboards, forecasting, and operational reporting.
TERRITORY MANAGER
Zentora Overseas Careers Pvt. Ltd.
07.2016 - 03.2019
- Managed territory revenue targets and pipeline health through structured lead management and follow-ups, ensuring consistent sales performance.
- Established local partnerships and referral networks to enhance customer acquisition and conversion rates.
- Coached sales teams on consultative selling, objection handling, and customer experience standards.
- Monitored performance KPIs and refined reporting cadence, contributing to improved forecast accuracy.
- Coordinated with operations to ensure timely documentation, service delivery, and client satisfaction.
REGIONAL MANAGER
Morevisas Immigration Services Pvt. Ltd.
11.2013 - 06.2016
- Led regional business growth initiatives across sales, operations, and customer service delivery.
- Built and managed relationships with key stakeholders, resulting in expanded business opportunities and enhanced customer retention.
- Implemented process improvements that reduced service bottlenecks, leading to strengthened customer outcomes.
- Monitored team performance and introduced coaching plans that increased productivity and optimized conversion rates.
- Managed reporting, forecasting, and operational reviews to support leadership decision-making.
ASSISTANT MANAGER - KEY ACCOUNTS
Reasoning Global eApplications Ltd.
09.2011 - 10.2013
- Managed key accounts, ensuring timely service delivery met SLAs and customer expectations.
- Facilitated business development through account reviews, identifying upsell opportunities and managing renewals.
- Coordinated cross-functional stakeholders to address escalations and enhance customer satisfaction.
- Maintained performance reporting and executive updates for account health and growth opportunities.
- Improved process compliance and documentation quality to reduce rework and turnaround time.
CONSULTANT
Y-Axis Overseas Careers
02.2009 - 08.2010
- Conducted client consultations, assessed eligibility, and recommended pathway options that aligned with client goals.
- Facilitated lead conversion through needs discovery, documentation guidance, and effective follow-up.
- Ensured accurate client records and compliance with internal processes and documentation standards.
- Collaborated with operations teams to ensure smooth handoffs and timely client updates.
- Supported local outreach initiatives to build pipeline and improve walk-in conversions.
Education
Bachelor of Commerce - Computers
St. Francis Xavier Degree College
01-2007
Skills
- Marketing strategy
- Digital marketing
- CRM and lifecycle marketing
- Customer acquisition strategies
- Marketing analytics
- Customer success
- Business development
- Sales enablement
- Campaign optimization
- Business growth strategy
- Brand management
- Executive reporting and analytics
- Reporting analytics
- Acquisition strategies
- Market research
- Stakeholder management
- Team leadership skills
- Business consulting
Executive Highlights
- 15+ years of leadership experience across Marketing, Business Growth, Sales, and Operations.
- Managed ₹15-20 Crore monthly online revenue for a premium luxury jewellery brand.
- Directed ₹15 Lakh monthly marketing budgets and ₹1.5 Crore luxury event budgets.
- Increased qualified lead generation by 40-50% through integrated digital marketing strategies.
- Improved customer conversion rates by 15-20% through sales and marketing optimization.
- Increased customer retention by 5-10% using CRM-driven customer lifecycle initiatives.
- Led and mentored 50-member cross-functional teams across Marketing, Sales, Operations, Customer Success, and HR.
- Managed commercial operations across 6 major locations in India and the UAE.
- Delivered approximately ₹5-6 Crore annual business revenue before the COVID-19 period.
- Successfully transitioned customer acquisition to digital channels through webinars and virtual engagement during the pandemic.
Languages
- English, Professional
- Hindi, Professional
- Telugu, Professional
Executive Profile - Summary
Business Growth, Revenue Operations, and Marketing Strategy leader with over 15 years of experience delivering commercial growth, revenue acceleration, customer acquisition, and operational excellence across luxury retail, immigration consulting, digital commerce, and professional services. Known for partnering with executive leadership to develop scalable growth strategies, optimize customer journeys, improve sales performance, and lead cross-functional teams across India and the UAE. Experienced in managing multi-crore marketing investments, driving digital transformation, improving customer retention, and translating business objectives into measurable commercial outcomes. Demonstrated success in business consulting, marketing leadership, GTM strategy, customer success, and revenue operations while leading geographically distributed teams and multilocation business operations.
Professional Development
Osmania University, Leadership for Organizational Effectiveness & Growth, Professional Effectiveness, Personal Effectiveness, Communicating for Success
Timeline
MARKETING HEAD-Consulting Roles
Tibarumal Jewels
05.2024 - Current
ZONAL SALES HEAD - INDIA & UAE
Opulentus Overseas Careers
03.2019 - 03.2024
TERRITORY MANAGER
Zentora Overseas Careers Pvt. Ltd.
07.2016 - 03.2019
REGIONAL MANAGER
Morevisas Immigration Services Pvt. Ltd.
11.2013 - 06.2016
ASSISTANT MANAGER - KEY ACCOUNTS
Reasoning Global eApplications Ltd.
09.2011 - 10.2013
CONSULTANT
Y-Axis Overseas Careers
02.2009 - 08.2010
Bachelor of Commerce - Computers
St. Francis Xavier Degree College