SAIRAM KARADI
Ad Operations Manager
Hyderabad
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
14
14
years of post-secondary education
5
5
Certifications
Work History
Ad Operations Manager
DOPAMIN STRATEGIC CONSULTANTS PRIVATE LIMITED
08.2022 - Current
- Handled end-to-end operations of PMP and Managed Service business.
- Working on setting up the campaigns, deals, reporting, optimizing, and troubleshooting.
- Worked on PMP & Managed Service Margin Analysis reports which is sent across all the people in the company.
- Working with the BI team to automate the existing manual Excel reports into Tableau versions.
- Coordinating with the sales team to join client calls to get more opportunities.
- Coordinating training programs for new joiners and allocating workload evenly across the new joiners.
- Worked on creating process and troubleshooting documents for the team.
Process Specialist - Programmatic
Paragon Digital Services Pvt Ltd
Chennai
07.2021 - 07.2022
- End to End Management of Programmatic Campaigns, Reporting, and Optimizations. Worked with some of the biggest advertisers like Fanduel Sports, Staples, Walmart Brands, and Penguin Random House
- Coordinating training programs for new joiners.
- Support as a quality analyst.
Associate-II (Campaign Manager)
Mediamint
10.2017 - 07.2021
- Handled end to end process of campaigns from order to invoice.
- Setting up campaign, monitoring, optimizing, reporting and billing.
- Been as quality analyst to check if everything is setup perfectly.
- Point of contact in the team for Genesis, DCM and Celtra platforms.
- Used to work on different reporting setups like Monthly delivery summaries, EOC summaries, Performance reports, and customized Datorama reports.
- Helped team members on different optimization techniques to deliver the campaign completely and achieving client's benchmarks.
- Coordinate training programs for new joiners.
- Handled few of the biggest advertisers like John Deere, BRP, J&J, Honda, Tire pros, Walmart.
- Organizing monthly Product Knowledge Test in the team to check everyone is aware of the latest updates.
- Been as a part of Business Analytics team to optimize and pull reports using Jupyter Notebook.
Customer Care Executive
Indian Eagle Pvt Ltd
04.2017 - 09.2017
- Built long-term, loyal customer relations by providing top-notch service and detailed service information
- Collected customer information and analyzed customer needs to recommend potential products or services.
- Communicated with customers to assess and address individual needs, providing timely and quality support.
Customer Relation Officer
HGS
10.2016 - 03.2017
- Delivered excellent customer service, resulting in consistent customer satisfaction rating
- Promptly responded to inquiries and requests from prospective customers
- Maintained up-to-date knowledge of product and service changes.
Education
Bachelor of Science - Mechanical Engineering
Vignana Bharathi Inst of Tech
06.2011 - 05.2015
Intermediate -
Sri Chaitanya Junior Kalasala
06.2009 - 04.2011
S. S. C -
Sri Sairam High School
01.2001 - 04.2009
Skills
Worked on DSP like Genesis, TTD, Verve Mobile, Amobee (Turn), Distillery, D&V360, P161, Mediamath, Mixpo, Xandr Invest(App Nexus), Celtra
Hands on experience in billing tool DOM (Digital Order Management) & Great Plains and ticketing system like JiraWorked on 3rd party & Verification tools like Campaign Manager 360(DCM), Sizmek, DoubleVerify, Moat, IAS, Datorama
Hands on SSPs like Xandr Curate(App Nexus), PubMatic, PubNative, Smaato, Magnite, Velocity, LKQD, VGI CTV
Worked on few Data Analytics tools like Jupyter notebook, Datorama, Tableau, Looker to pull campaign data
Campaign monitoring & optimization
Good knowledge on MS office
Creating salesforce opportunities and DOM contracts for Email Campaigns
Hands on experience in billing tool DOM (Digital Order Management) & Great Plains and ticketing system like Jira
Certification
Employee of the quarter from Mediamint
Timeline
Ad Operations Manager
DOPAMIN STRATEGIC CONSULTANTS PRIVATE LIMITED
08.2022 - Current
Process Specialist - Programmatic
Paragon Digital Services Pvt Ltd
07.2021 - 07.2022
Certified on Campaign Setup, Optimizations, Omni Channel Campaigns, Programmatic from Mediamath Academy
07-2021
• Certified on Basics and Advanced Google Analytics.
05-2021
Certified on Marketing Foundations, Data-Driven Planning, and Trading Essentials from Edge Academy (The TradeDesk)
04-2020
Employee of the quarter from Mediamint
07-2019
Employee of the quarter from Mediamint
07-2018
Associate-II (Campaign Manager)
Mediamint
10.2017 - 07.2021
Customer Care Executive
Indian Eagle Pvt Ltd
04.2017 - 09.2017
Customer Relation Officer
HGS
10.2016 - 03.2017
Bachelor of Science - Mechanical Engineering
Vignana Bharathi Inst of Tech
06.2011 - 05.2015
Intermediate -
Sri Chaitanya Junior Kalasala
06.2009 - 04.2011
S. S. C -
Sri Sairam High School
01.2001 - 04.2009