Sajan Murali Puravangara
Bengaluru
Summary
23 years of diverse experience in the automotive after market space , Capacity building driving growth, starting up or scaling up businesses, transforming teams, implementing channel strategies, driving significant market share gains and building sustainable business verticals. Ideating and implementing various organizational initiatives and delivering extra ordinary results has been the highlight of most stints.
Now Spearheading Turtle Wax India as Managing Director, my strategic vision has successfully established the company's robust presence in the automotive care sector. The team and I have excelled in navigating the complexities of new business development, translating this into a marked expansion of our retail footprint and a sustainable increase in sales. My role as CEO is characterized by an entrepreneurial approach, ensuring the effective alignment of finance, sales, marketing, and supply chain management toward our organizational goals. With expertise in scaling operations and an unwavering commitment to innovation, our team has propelled Turtle Wax India to a leadership position within a competitive market landscape. We have also managed to get a manufacturing foot print in India poised to scale up to cater to the demand of the Asia Region.
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Managing Director-Turtle Wax India
Turtle Wax, Inc.
09.2018 - Current
- Led the setup and scaling of Turtle Wax India, focusing on team building, route to market strategy, and marketing investments.
- Managed India functions including Finance, HR, Supply chain management, Legal, Sales, and Marketing.
- Successfully established Turtle Wax among the top 3 detailing brands in India in a short time.
- My role as CEO is characterized by an entrepreneurial approach, ensuring the effective alignment of finance, sales, marketing, and supply chain management toward our organizational goals.
- With expertise in scaling operations and an unwavering commitment to innovation, our team has propelled Turtle Wax India to a leadership position within a competitive market landscape.
- Also giving leadership advise to the Global infrastructure project which aims to cater to the Asia and Middle East demand from India through a dedicated FTWZ hub.
Business Manager/General Manager
The Goodyear Tire & Rubber Company
03.2014 - 09.2018
- Head the sales, marketing and operations for the retail/consumer/passenger car business.
- Built a highly competent and energised sales team.
- Doubled the total sales in 4.5 years.CAGR of 15%.
- Stabilised business in a hitherto volatile region.
- Doubled the branded retail foot print from 50 to 100.
- Rationalised channel and grew market share by 3-4 points in key cities.
- Launched first of its kind trade marketing initiatives to drive demand.
Regional Manager-Retail
Castrol
04.2012 - 04.2014
- Heading the sales(retail and modern trade) and trade marketing for the B2C channel.
- Conceptualised and implemented a unique micro marketing strategy to drive exponential business growth in bangalore by 50%.
- Moved market share by 6% in bangalore city.
- Mentored coached and promoted 4 team members and moved them to the next level.
- Grew the personal mobility business by 23% in both years.
- Direct reportst:6 Area Managers and 1 Regional Activation Manager.
- Extended Team-Sales officers & Sales exectuives(Size-85).
- Turnover:300 Crores.
- Accountable Segments: Distributor channel, Modern Trade, Castrol Bike points and Car care(Castrol Franchised workshops).
- Was inducted into India Star Club in the above and beyond category.
- Recommended to Global Helios award for this initiative.
Regional Manager-MCO -South and Goa
Castrol
12.2011 - 06.2012
- Handle the MCO sales vertical for the region.
Regional Sales Manager-South India
AkzoNobel
06.2010 - 11.2011
- Responsible for the P&L for the southern region.
- Heads sales, service and commercial operations for the region.
Competency Development Manager-India
Shell
06.2009 - 06.2010
- Develop a road map in upgrading the sales and marketing team with competency framework as the tool.
- Identify the sales team at the bottom of the table and sign off a performance improvement plan in agreement with the respective line managers.
- Implement and train the trainer on global and local sales training programmes and monitor the post training efficiency.
- Chief assessor on all the sales assessment/promotion interviews.
Go to Market Manager
Shell
03.2008 - 06.2009
- Formulating and implementing the go to market strategy for the region.
- Streamlining and implementing distributor processes and system.
- Strategize and develop distributor infrastructure and people norms with the organizational long term vision in the hindsight.
- Responsible for the Sales process implementation.
- Recruitment, training and developing new sales managers.
- Appointing new distributors and enhancing the current distributor capabilities.
Sales Head - Karnataka and Kerala
Shell
04.2006 - 07.2008
- Led the Retail and Reseller business for Karnataka and Kerala, implementing a business transformational initiative to capture market leadership from Castrol in Bangalore territory.
- Awarded with the HALL OF FAME entry in Shell for the successful initiative.
Key Account Manager
Shell
04.2003 - 07.2006
- Handle the sales of OEM workshops to deliver the topline and bottom line targets for the company.
- Develop the longterm and shortterm strategies for the region.
Retail Sales Manager
Asian Paints
10.2001 - 03.2003
- Handle the retail sales of Bangalore market. Handling a turnover of 8 crores/annum.
- Handled Large User business vertical additional to retail.
Education
MBA - Business Administration and Management, General
UCLA Anderson School of Management
01.2016
MBA - Information Technology
Justice K S Hegde Institute of Management - JKSHIM
01.2001
Bachelor of Science (BSc) - Instrumentation Technology
Shri Dharmasthala Manjunatheshwar Educational Society, UJIRE
01.1999
Skills
- Revenue growth management
- Budget development
- Strategic partnerships
- Business planning
- Strategic planning
- Corporate governance
- Sales leadership
- Project management
Certification
Advance diploma in management
Languages
English
Hindi
Malayalam
Tamil
Kannada
Tulu
Personal Information
Title: Managing Director/CEO
Publications
- Leading the generation next
- Changing world of sales
Company
Turtle Wax, India
Timeline
Managing Director-Turtle Wax India
Turtle Wax, Inc.
09.2018 - Current
Business Manager/General Manager
The Goodyear Tire & Rubber Company
03.2014 - 09.2018
Regional Manager-Retail
Castrol
04.2012 - 04.2014
Regional Manager-MCO -South and Goa
Castrol
12.2011 - 06.2012
Regional Sales Manager-South India
AkzoNobel
06.2010 - 11.2011
Competency Development Manager-India
Shell
06.2009 - 06.2010
Go to Market Manager
Shell
03.2008 - 06.2009
Sales Head - Karnataka and Kerala
Shell
04.2006 - 07.2008
Key Account Manager
Shell
04.2003 - 07.2006
Retail Sales Manager
Asian Paints
10.2001 - 03.2003
MBA - Information Technology
Justice K S Hegde Institute of Management - JKSHIM
Bachelor of Science (BSc) - Instrumentation Technology
Shri Dharmasthala Manjunatheshwar Educational Society, UJIRE
MBA - Business Administration and Management, General
UCLA Anderson School of Management
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